SEO Tips to Drive Traffic to Your Website
Overview- Search Engine Optimization
SEO (search engine optimization) is the process of increasing the visibility of a website. The existence and usage of SEO takes us long back, when traditional and numerous inappropriate ideologies were implemented. But now, after Google has released numerous updates, SEO techniques have changed eventually. In this era, more natural links are generated and content duplication too is avoided by the reliable SEO companies and consultants.
However, in the present times too, such SEO consultants exist, who make use of inappropriate techniques to improve a website's ranking. To avoid getting forged by such consultants, you should upgrade your knowledge and ensure that your team is doing it right.
Quick SEO Tips
Do you change your SEO strategies as per the changing trends and guidelines?
5 Essential SEO Tips for Your Business
Heads up for the efforts you put in developing a professional website, but do you also consider search engine optimization (SEO) to increase the visibility of your website. If yes, then before hiring an SEO expert, some detailed research is needed. It’s always wise to be a known consumer than to be bluffed by a forged company or consultant. If you look around and start searching for an SEO company, you will find many, but the question is how many of them offer reliable solutions.
To help you enhance your knowledge on search engine optimization, below detailed are 5 crucial tips that you need to adapt to, now. Besides, while hiring an SEO company, you may ask them about these factors.
1. Consider technical details such as redirection and pages with error
The search engine considers multiple factors to rank your site or give it credibility while indexing it. This includes everything from the URL structure to the error pages on the site. Besides, the loading time of a site and numerous redirected pages too impact the credibility. Thus, the first thing you need to do now is to ask your consultant whether he is taking care of all these technical details or not.
2. Keyword Research
Search engine optimization works on the mechanism of keyword research and the usage of keywords. The usage of the right keywords plays a major role in bringing a website among the top search results. Thus, you now need to ensure that the keywords your team is using are appropriate and competitive or not.
3. On-page optimization
SEO (search engine optimization) is most commonly defined under two heads, which are on-page and off-page optimization. To optimize a site, the on-page technicalities are considered first. So, don’t forget to ask to ask your SEO professionals about the same. The major elements of on-page optimization are meta keywords, title and description. If we consider the traditional SEO techniques, the professionals used to stuff the meta titles and descriptions with the keywords, which is considered a deceptive technique by Google. Thus, make sure that your team is doing it right.
4. Claim local listings
Local listings are considered significant when it comes to improving a website’s visibility across the web. As per the data released by Google, 4 out of 5 consumers use search engines for local searches. This proves the fact the local search help assure great help to bring traffic to your website. It has also been found through the studies that local searches lead to more purchases that the non-local search queries.
5. Value content marketing
Not every company or consultant would suggest you to get high quality content for your website and if you are currently associated with one such consultant, you surely need to find yourself an SEO expert. An SEO consultant should always understand the significance of content marketing. Google has always suggested that every website should be information rich and should clearly define the purpose of the pages. Besides, duplicate content has always been a bad conduct among the websites, which each of them should avoid. Duplicate content turns out to be one of the major reasons that hinder a website’s search ability on the web.
Is your E-commerce website performing well?
Tips for E-commerce websites
Online shopping has turned out to be the new trend and as a result, various companies are seen launching themselves in the e-commerce sector. This industry is pacing up with time and the number count of e-commerce websites available online is increasing every day. In the year 2009, e-commerce market was said to be worth $3.8 billion, whereas in 2013, this figure rose to US$2.3 billion. These figures present a clear picture of the future of online retail business and also indicate the growth these e-commerce companies can be assured of. But, for this, each of these websites need to streamline their mechanism and also need to keep a check on how good is their SEO.
Thus, here are some relevant SEO techniques that the e-commerce players can adapt to.
1. Mind the URL structure
However this needs to be taken care of during the initial stage of web development, many companies fail to perfectly manage the URL structure the way Google suggests it to be. Thus, as and when possible, the URL structure of the e-commerce portals need to be considered. The e-commerce sites have multiple product pages and each of them should have proper links and related pages should be linked together in a way that the entire is strengthened.
2. Optimize the product images
To enhance the visibility of a website, it is essential to even optimize the images. In case of e-commerce sites, there exist numerous images that are needed to be optimized properly. Images are surely significant for the users’ perspective. The product images should be high quality and should clearly put forward the real image of the product. But, to let the robots read the images uploaded on the website, it is vital to add relevant keywords in the Alt tags of the images.
3. Ensure easy navigation
The online retail sites have numerous pages and users generally jump onto other pages to add products to their shopping carts. Here, navigation plays a vital role and thus, easy navigation is a major factor that affects the visibility of a website.
4. Re-check your site for broken links, if any
Before you consider your e-commerce site appropriately optimized, it is essential to get it checked and re-checked by the technical team. It will help you ensure that they are no broken links on the site.
5. Avoid improper information structure
While developing an e-commerce website, it is significant to ensure that information such as categories, sub categories, and all the other details should be structured properly. This further defines the link structure as per the categories defined. An improper information structure may even lead to improper navigation.
6. Turn on E-commerce Tracking
Not each one of you would be aware of what e-commerce tracking is. It is an analytic tool by Google, which enables the e-commerce business owners to know exactly how much money they made. It is even beyond just tracking the traffic to the site. It further details the profit made and provides data.
Major elements for optimizing a website
Avoid canonical issues
Say no to duplicate content
Avoid broken links
Proper link structure
List the business locally