- Internet & the Web
SEO Tips For Using Keywords and Tags In Your Content
What is SEO?
SEO stands for Search Engine Optimization. This simply means a way of getting more traffic to your site naturally or freely or organically. In other words making your site stand out enough to get audience/traffic without actually paying for it.
SEO is simply internet marketing by figuring out what people are looking for and what search terms they use when searching the internet.
Search terms or search phrases are known as keywords. These are what people type in the search box when looking for something on the net.
Using Tags and Keywords
Did you know that Google also crawls your HubPages profile page? Make your HP profile page stands out in the search engines by writing a description of the content you offer and something about yourself.
For HP users, your Account is now a Subdomain which means it no longer depends on HubPages anymore for ranking in Google. You are responsible for making you website a success. You in turn have to make your site visible by doing all you can to get the visibility you need by using some simple "seo" tips to do so.
If you are not a HubPagges member and you have your own website or blog the same rules apply. For the website owner, you need to get your homepage and about us page to stand out as do the rest of your site. Follow the same rules for title, description tags and images.
Bloggers must also follow the same rules. Your description meta tags are what will make your blog stand out among all the other blogs. The same rules apply for title, images and content.
HubPages members, your profile page is now your "home page" which also serves as your "about us" page and these are what help to sell your site. Your meta description tag should be no longer than 154 Characters, this is according to BuiltWith.com, a website that offers analysis of your site's visibility on the web. Its tests will include meta tag uses, home page and title, keyword and images. They will tell you where you have gone wrong and what to do. The basic service is free but you can upgrade for a fee.
Some SEO experts say your description should be no longer than 155 characters. I say one or two sentences.
What is a meta description tag?
A meta description tag is simply the description of you content what Hubpages members know as the Summary. It should not only include a description but your main keywords as well. Search engines will display this description along with your title and URL in search. These are the most essential selling points of your content, other than writing quality articles of course.
Making your Title Google friendly
According to Google your ideal title should be no more than 67 characters long. A title that is too long may send up red flags and Google might think it spam.
The basis of your content should also be included in your title, for example, you write an article describing the color of a leaf, your title should contain the color you are describing and the type of leaf. At title like this: Why the leaf of the Oak turns Red. That title states the color, type of leaf and also tells you that the content is informative and Google likes that. Don't deceive with your title, it should state exactly what is inside the content. One good way to ensure a good title is to write your content first then reading it to yourself, this will give you an idea which keywords to use.
Make sure all the pages in your subdomain contain a unique title, they should not be repeated, HP helps with this as their system tells you that the title is taken when creating a new hub. But you also need to make sure the titles are distinct as a letter could make the difference. Eg. The Blue House on the Hill, OR, Tne Blue House on the Hill . HP might not realize that the difference is a spelling error so it's good to remember all your titles and make them as unique as possible.
Your title should not contain more than one single letter phrase, eg. "I ate a big pie and a bun with a soda today". Titles like that are ranked very low.
If possible place your main keywords to the left of the title so that they will be extracted first. You may have more than one keyword phrases in your title but don't overdo it.
Helpful resources for your subdomain
- Google Webmaster Tools help - You need to have a Google account and a verified website or blog to use this feature. There are useful tips here on how to get your content to Google standards.
- Website Grader - a free website analysis tool.
- Free URL submissions to other search engines. This will get you a wider audience.
- https://adwords.google.com/KeywordPlanner - In order to use this page, you will need a Google account.
- Yahoo Web Analytics - also a free analysis tool from yahoo.
- Yahoo Developer Network - another free yahoo tool for website owners and developers.
Notes: Utilize as many of the free tools as possible. There are many other resources on the internet and Hubpages. To get a good idea of how to handle Google read their Terms of Service. Visit their help sections for each resources that they offer like Adsense, Adwords, Analytics, Webmaster tools etc.
Google likes informative content. That is not to say your Poetry, Humor or creative content won't be crawled but articles that focus on "How to" will generally get better page ranks. Articles like these will include Science, Technology, Health, Finance, Family and Parenting etc.
For assistance with creative content SEO, please check out my hub on that. I will assist you in making your poetry, short stories and creative content get some more needed organic traffic.
When writing your article remember to use phrases and words that will be picked up by the search engine when someone searches for your article. These are the key-phrases or keywords. Don't over-stuff your content though as Google does not like that and may spam you.
Use relevant tags for your content but do not use tags which are not relevant to your article.Imagine searching for "Black dogs for pets" in Google and you are brought to an article about a cat that was chased by a black dog. The author may have used the "black dog pet" tag, but the article was not about the black dog for pet. In other words, use your tags wisely and you are on your way to getting search engine friendly.
Note: HP no longer offers tags. Tags are equivalent to "labels" in Blogger. Some websites still offer this feature while some automatically feed tags from your content to search.
Your content must also be relevant to the title. It makes no sense having a search friendly title with content that does not relate to it. Google will put your article in the spam box and your traffic will suffer. The most important key-phrases in your content should also be tagged on your title.
The less grammatical errors you have the more likely your content will be liked by readers. So use a grammar checker to ensure as little errors as possible.
Photos for content
Images are great for articles. They give your article a professional look and they make the article more interesting. The more original the photo, the better. Get a camera and take your own photos. if you are writing an article on something technical that requires professional photos then do your research well. Use photos that are not widely used on the internet. If you have to use a commonly used photo make sure it a not copyrighted material. It is wise to name your source and place a note in the caption. Image infringement is a very serious offense and many of us do not really understand this. Watermarked photos are absolutely prohibited.
Placing relevant tags on your photos are easy. Your source, URL and caption should be used adequately to place your tags. The search engine will pick up these tags so where the content falls short the photos make up. The more tags the better, just make sure they are relevant and not over done.
© 2011 Carolee Samuda