- Internet & the Web
SEOs for better rank results
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It is very important to open a Google webmaster tool account especially if you are new in with search engine optimization. It allows you to easily add site maps and also allows you to see how Google sees your website as well as helping you out on HTML and locating errors in your website. Your website will be composed of web-pages, files, products, images et cetera. Structure these in a logically so as to improve your Google ranking because the theme of your website will be understood. The keywords you are targeting should be in the title, meta description, text content and in image captions. Clear navigation structure; whether it is on top, on the left hand side left hand side in the side bar and so on make user experience easier and also improve your Google ranking. Your navigation links will mention your targeted keywords within them. Utilize heading tags in the first eye-fall while having your keywords within the first eye fall heading tags and also communicating effectively so that you capture your potential customers' attention. Your web-copy should be sharp and able to communicate effectively with your potential customers. Your web-copy must be in such a way that your keywords flow intelligently within it. Present your web-pages in such a way that people spend time staying in your website. This can be done by carefully choosing your keywords and also using alternative words of the targeted keywords so as to avoid monotony due to repetitions.
SEO - Search Engine Optimization
Google webmaster tool account to boost rank
It is very important, if you are running an online business and have a website, then you need to create this account; Google webmaster tool account . It allows you to add your site easily so Google is aware of it. Also you can add a site map; XML site map. There are many online tools that quickly allow you to create site maps. All you have to do is place your URL and then press the necessary button and it will create it for you. Having Google webmaster tool account allows you to see how Google sees your website. It also has functionalities as to suggest HTML improvements or see if any errors are happening on your website. It is therefore intelligent to create this account especially if you are starting to learn search engine optimization.
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Target your keywords is part of SEO
When we think of SEO the first thing we need to understand is our potential customers and the keywords that they use will be using when they are searching Google for the products and services in your website. They do this in a variety of ways. E.g. if your title is of four words, your potential customers might search the individual words, a combination of any of the words or even the whole sentence composing the title. Therefore remember that there are always better ways for you to target your keywords properly.
Your website will have web pages, files, products , images et cetera. For you to make your Google ranking easy, what you need to think about is structuring your entire website in logical order. Have the most important web-pages at the root domain of your website. Also place your images in different folders intelligently. Place your PDF files or other files in different folders.
Structuring your entire website in logical order helps Google understand your entire website's theme. You are not limited to having just one folder structure. You can go deeper and have different folder structures and that will depend on the online business you are in. But creating your entire website and the naming structure properly will only allow you to easily ranking your keywords.
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On page optimization for better page hierarchy
Having your web-pages with the keywords that you are targeting is extremely important because Google looks at things like that. Once you determine the keywords you want to rank, create your web-pages with those keywords in the name itself. Second, part of your own page SEO is your web-page title. You wouldn't buy a book with no title or name or chapters in it. When you think of titles, have your keywords in your titles but utilize your titles in such a way that when people search Google and Google shows your web-page details in the first page when people search, then if you utilize your titles, people see them. But if you communicate within your title, what will happen is you will increase your click-through ranking. And when you do, even if are in a lower hierarchy, just because you will have utilized your titles properly, Google will automatically move you up to a higher position, because you are getting more click-through. Click-through are part of SEOs as well. Having Google webmaster tool account actually shows you how people see your web pages in Google search results. Learning how to play around with Google webmaster tool account, in all the options only help your own Google rankings. Your meta description is only visible to search engines. Therefore have your keywords in it, all the while explaining what your entire website is all about.
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Navigation structure helps in your hierarchy improvement
Having navigation structure is very important, not only for Google ranking but also for making navigation for users experience. People come to your website to find an answer to their question. What you want to do, you want to make their searching and finding answers easy. And having clear navigation structure; whether it is on top, on the left hand side left hand side in the side bar and so on only help improve your Google ranking. Utilize navigations with having links that mention your keywords within it but don't go overboard with your keywords. Your utilizing menu structure in a smart way helps your own Google ranking.
Utilize heading tags is part of search engine optimization
Heading tags are important not only to Google but also when people come to your website the first eye-fall is very important. Therefore if you can utilize heading tags in the first eye-fall while having your keywords within the first eye-fall heading tags and also communicating effectively so that you capture your potential customers' attention will help your ranking. People will be attracted to your website. You want people to read through your offer, your message and heading tags help you do that and also help in your ranking. Include keywords within your web-copy. Your web-copy will also contain your keywords. Make sure that your web-copy is sharp and communicates effectively with your potential customers. When you create your web-copy make your keywords flow intelligently within the web-copy, and do so intelligently. Utilize images as well. There titles and captions must include your targeted keywords so as to help you in your Google ranking.
Present your web pages in such a way that people spend time staying in your website. Chose keywords but also mention related terms to avoid monotonous use of specific words. This is because you will rank both the keywords and the related terms. E.g. SEO and search engine optimization are related terms. Include your keywords within your copy but do so intelligently without breaking your web communication by repetitive keywords. Each web-page on your entire website needs to be unique and optimized individually. This is regardless of how many pages, products and services you are offering.
Internal linking structure is also part of SEO
Internal linking structure means how you internally link your web pages together. Whether it is through your navigation structure linking other pages; whether it is links through your internal link, do it intelligently, especially with the keywords that you are targeting. Present your web copies smartly in such a way that you bring people and let them consume your web-copy, and then press all your calls to action and go to your other pages, products or checkout shopping carts and so on. And in that way they will have fulfilled your calls to action. So interlink your entire website intelligently because that helps your SEOs as well as user experience coupled with higher conversion rates; because conversion is part of SEO.