- Internet & the Web
Search Engine friendly website design and development
Best practice Search Engine friendly website design
One of the most critical factors in search engine optimization, is the all round structure of the website itself.
The search engines have to be able to crawl a site efficiently!
Best practice search engine friendly website design and development involves following the letter and intent of the search engines' recommendations and avoiding the use of deceptive methods.
After you have performed keyword analysis, mapping your chosen search terms to content is the very first task in translating keyword research into website design. Search engine friendly design calls for proper keyword placement within the site that would deliver searchers to the very best landing page for their specific search queries.
Utilizing the homepage to target very specific search terms will be the easiest way with new web-sites / in the beginning but as you increase the link popularity of your website, it's usually ideal to target more generic searches using the homepage and to move those search terms onto the related landing pages. Your keyword strategy will evolve over time since it depends upon which pages you use to target distinct search terms.
All of the site's written content needs to be accessible by human visitors and spiders within three mouse clicks from the homepage. Your site's internal linking structure influences the search engine rankings of individual pages in subtle ways.
A typical webpage includes a homepage, category pages, product / service pages, support pages and information pages.
The homepage presents clear paths by which any visitor might find the info he or she seeks. The search terms that describe the general focus of your site are utilized with the homepage. Searchers who combine two or more generic search terms are prone to land on the homepage so it is not the ideally suited landing webpage for really selected search terms.
Category pages are used to target site visitors who're either gathering information or comparing alternatives. Use much more specific terms than those on the homepage.
Product / service pages are devoted to specific product / service offerings. Product or service pages must be keyword-rich.
Information Pages would be the supplemental pages that support the website's selling or educating program and offer extra thorough information, comparisons, feature lists etc. Information pages are an ideal place to bring searchers who're within the information gathering or comparison mode.
Support Pages incorporate contact pages, support material, documentation, FAQs and web site maps.
Crawlability (how accessible the site's pages are to search engine spiders) and Site Navigation are two important factors of search engine friendly design.
Any web page that is indexed by a search engine might turn out to be a landing page for the searcher.
Good search engine friendly design makes it easy for the search engine spiders.
Solving a site's crawlability issues makes it possible for the search engines to locate all of a site's important content. Make certain that identical content is never accessible through more than one URL. When a spider believes that it's being supplied duplicate content, it may stop crawling and flag the site as uncrawlable.
Site Navigation (how accessible the rest of your web site would be to visitors who enter through any of its landing pages). No matter where a visitor lands, you would like to guide them back into your site's product sales funnel.
Your website has to work for human visitors.
It really is easy for your visitor to search out other pages on the site from your homepage, category and product pages simply because these pages are usually fully integrated with the site navigation system.
Information and support pages also attract traffic, as long as these pages are a part of the all round navigation scheme, whilst these types of pages usually are not designed as entry pages and are intended to be destinations. Information pages are often implemented as pop-up windows to keep visitors for the product / service pages, while providing answers to their more specific questions. Make pop-up windows crawlable to make certain that visitors arriving at those pages from search engines can navigate to the rest of the site.