- Internet & the Web
3 Secrets to Making Your Website A Successful Money Maker - Taking A Lesson From Google's Success
Improve your website branding and its money making potential...
I have been in the web design business for 16 years and see that most web designers and web design firms miss the mark more often than they think when it comes to making a website that brands your business and increases your revenue.
When you have a website for your business or to sell one of your products, your website should be able to do all of the following:
- brand your business
- create a sales strategy for your product or service
- establish you and / or your business as an expert in your field
- connect with your audience or customers
I see so many web designers who are proud of the work that they do on the web, but their clients' websites make no money and the clients feel that they wasted their money on their website.
Why Is Google Such A Successful Website?
Google's home page gives you one choice: To search for websites. That is it. It perfected that brand. It's home page is simple and not busy with all types of distracting ads and links.
Here's the secret to making people stay on your website and making the sale or initiating the contact:
Why is it that there are so many great looking websites that do not make one dime for their owners? They are simply NOT designed to identify with your customers or audience. Anyone can make a great looking website, but every home page needs good branding and there's your secret. Make a website that will brand your product or service. Make a website that caters to your target market.
I saw a website that sold toys for toddlers and on the front cover was a senior citizen. That's not good branding. Yes, it looked like well designed professional site, but it did not identify with the target audience. Was this website going for grandparents? If so, it was not apparent to me. This website should have been called GiftsForMyGrandKids.com or if not, get rid of the senior citizen and put a toddler on there.
Another example: I saw a website that sells sporting goods. On the front cover, there was a photo of someone who was rock climbing. How about someone sliding into home plate to score a home run or a tennis player on the court? On that website, there was no category for rock climbing.
Secret #1: Effective Web Design Starts With A Strong Call To Action
How many times have YOU visited a website without any route to take? Do not confuse your website visitors. You can get 100,000 visitors a day from the top listing on Google, but if your website has no call to action, you will not get one sale.
Google has one call to action on their home page which is to search. That's it.
What do you want people to do on your website? Put one big VERB on your website, because we learned in elementary school that verbs are actions, so calls to action must start with a verb.
Examples of a good call to action:
- Click here to buy our product
- Call us today at (800) 555-1234
- Read this introduction to find out how to purchase our product
- Check our location on this Google map to see how to get to our store.
- Search in our own search engine
This secret alone will get you more traffic and has helped my web design clients improve their online sales.
Secret #2: Give People A Reason to Come Back To Your Website: Return Traffic
People will hardly make a sale on your website when they first visit. They want to research the market before they purchase your product. Give them a reason to come back so they can make the purchase.
Secret #3: One Secret to Effective Web Design Starts With A Photo That Brands Your Product
Research who your target audience is and what they are into. Get a photo that represents the best or most fun qualities of your audience and make sure no other type of photos are on your site.
A Ridiculous Misconception About Search Engine Optimization
First off, let's talk about the misconception of good search engine optimization. Good search engine optimization will get you more traffic, but the REAL question is will those people who find you on the search engines STAY on your website and contact you about your product or service or buy your product.
Google Analytics identifies bounces as one of the most important factors of website traffic. A "bounce" is the event that people will leave your website as soon as they visit it. They stay less than 10 seconds and do not click another other link on your website. They leave.