- Internet & the Web
Semantic Search Engine Optimizers and what you need to know
According to Tamas Doszkocs of WebLib: "Semantic search is a search or a question or an action that produces meaningful results, even when the retrieved items contain none of the query terms, or the search involves no query text at all."
The goal of search engines to be able to provide quality results based on users’ search terms or query. Search engines are now moving toward understanding what the users are really looking for to provide results that are relevant and meaningful. It is not exactly about finding information alone, but organizing the web into an intelligent platform that provides reasonable and associated results in form of data, video, audio or text. Semantic search therefore give relevant results based on intent and context – understanding of the search keywords essentially – how each word relates with the other. With this trend, it is important that a website’s contents are unique, rich, and well structured to improve its credibility, reputation and ultimately its ranking in search engine results.
The goal of every blog and website is to rank high in search engine results, to be the source of information search engine users are looking for, but it is virtually impossible without quality content. The process of content creation is sometimes a tedious task, and may explain why many site owners end up getting frustrated when they do not get desired attention. This happens when web content are not properly formatted or optimized for search engines. Not only is it important to place keywords rightly, the article should also reflect the actual meaning of the keywords. Semantic search engine optimizers, with different tools, help site owners and web content creators to improve or optimize their contents to improve search engine rankings.
Semantic SE Optimizers help to identify and offer suggestions on content that will attract visitors. They revise the major keywords in an article to determine its overall relevance. Then they help to identify terms that help portray the concept of your content to search engine. These terms should be consistent in the article to improve its ranking. Using the terms in the article, they create a strong correlation with the keywords so that when users search, your content is listed on search engines as a reliable resource. The following are examples of semantic search engine optimizers and their pricing:
- Searchmetrics: They offer varying packages like essential, business, enterprise and ultimate plan. Their packages start at $69/month. They also have a demo package for customers upon request.
- Seolyze: They offer a 30-day trial option, All-in-one package, and custom packages for users.
- Seologies: Seologies have a free 15-day trial, professional, premium and custom packages. They also help clients to create original and high quality content for their sites.