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September 28 2012: Google's Recent Algorithm Change: Time To Stop Focusing On Search Engine Traffic

Updated on September 29, 2012

You Don't Need Google

Do not solely rely on search engine traffic anymore. I have written many articles about not focusing on search engine traffic but instead focusing on other sources of traffic. Now it seems that all of the advice I have given over the past year and a half would be useful to people right now. Some of the topics I have covered over the past year and a half include:

  • Generating Traffic From Facebook
  • Getting Traffic From YouTube
  • Get Traffic By Creating Free ADs For Free Classified Websites
  • Using User-generated Content Sites (Hubapages and Experts Column)To Get Traffic
  • And much more

I Dont' Need Google And Neither Do You

The reason why I am a firm believer in using other methods to get traffic is because it works for me, it always has and I have never felt the impact of losing major traffic when Google makes changes to their algorithm, such as the recent one that they have just done, which took place on September, 28 2012. Many websites have felt the impact of this Google algorithm change. However, none of my blogs or sites have suffered, but the articles on Hubpages and Squidoo took quite a hit, and that is fine because I don't use those sites to make a lot of money.

Google Says High Quality Content Is Key

I am sick and tired of reading that quality content is the key to getting a good ranking in Google. Maybe before, but now a days it is not, in my opinion. Why do I think this? Because if you search for products or information a bunch of content from 'authority sites' pop up. For example if you search for a product, medical question or other types of information then it is a good bet big name corporations will show up first in the results, such as Amazon and other retail stores. that is fine, but not when they hog up the first few pages of Google. These sites are relevant, but they are considered sites with authority, if that makes sense. Simply go and search for something such as a blender and watch how many results come from Amazon and other stores, and you will see what I mean.

What does the above mean? It means good luck with getting to the front page of Google in whatever your niche is.

It's Worth The Effort Spending Time Focusing On Social Media

I can say this, it may have taken me a lot of effort to build a reputation and following on social media sites but it has been worth it because I have never and will never rely on Google for traffic. The point is you do not need Google. People use to tell me I wasted time focusing solely on social networking websites and I never listened to them, and I am glad. At one point I had a MySpace page with over 100K people on it, and just from MySpace alone I generated thousands and thousands of views on a weekly basis. That was from one profile on one site, so what do you think I did next? Exactly!

The point is now is the time to focus on social media and build your contacts, as sooner or later you will need to rely mostly on social media for traffic.


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    • Mazzy Bolero profile image

      Mazzy Bolero 5 years ago from the U.K.

      Unfortunately, I am pretty clueless about social networking sites. I joined them, but I've no real idea how to use them! I guess I can forget learning SEO and learn Facebook instead. My traffic, never high, has reduced to virtually nothing, so I either find another source of traffic or throw in the towel. I'm glad I've found this hub as it feels good to find someone saying we don't have to be helpless victims of Google's actions. They are not the one and only god of the Internet.

    • rfmoran profile image

      Russ Moran 5 years ago from Long Island, New York

      Friday's traffic hit was largely because of the server or router problem at Hubpages. My traffic sunk, but now it's back to normal a couple of days later. I get a lot of traffic from twitter in response to tweets about my hubs. It's second only to google for my traffic. I would be concerned about ignoring google. Like it or not, that's how the majority of people search, and SEO still has to be part of our strategy. Voted up and useful.

    • scoop profile image

      scoop 5 years ago

      Thanks for the comments. Google did a few updates last week, but the one I think had a huge impact was the one that occurred on Friday. I knew there was an update coming, but I didn't think it would have an impact on so many different sites, even sub-domains.

      I have always tried to focus on other forms of traffic and I am glad I did. People should always look into other sources.

      Thanks for reading this everybody.

    • Elani-Lee profile image

      Elani-Lee 5 years ago from Los Angeles

      I noticed that my hub traffic decreased dramatically in the past few days. I had no idea why until I read your Hub. Most of my traffic has been coming from google, but I guess with the change my Hubs don't get as high of a ranking as they used to. I guess it is time to utilize other resources. Thanks for the information

    • joanwz profile image

      Joan Whetzel 5 years ago from Katy, Texas

      Thanks for this bit of information. I have relied mainly on other places to bring in traffic, not so much on Google. Though Google has brought in some traffice, most of my hits have come from other sources.

    • AlexK2009 profile image

      AlexK2009 5 years ago from Edinburgh, Scotland

      This makes sense and if it worked for you it will work for me.

      I have been trying to avoid reliance on google but it seem the HP Ad program includes my google views and I notice that google has been the main driver of traffic to my articles.

      When you say do not rely on search really you are saying do not rely on google. I think this may be impossible but worth trying.

      As you say, it is big name corporations tend to dominate the first few pages of google. Maybe other search engines are better in this respect. What irritates me is that often enough the first pages seem to consist of a few URLS duplicated ad nauseam.