- Internet & the Web
Are you fed up with SEO?
Online marketers and business owners are sick of SEO
Internet marketers and SEO people are familiar with this term but for those wondering, it means Search Engine Optimization, mainly for Google SE.
If you are tired of optimizing your websites for Google search engine (SE) and about to call it quits, you are not alone. This may be an indication that you may be trying too hard without any success. If so, it may time to take a step back and reconsider the pros and cons of your SEO efforts.
If you are still persistent in aggressive search engine optimization (SEO), then you should pause if your efforts are still worth the time and trouble. Unless you have layout your search engine optimization tactics with considerable preparation and trial & error approaches, it may be best to hold back your SEO campaigns. If your search engine optimization campaigns consists of mass low quality backlink from blog comments and forum profiles, it is best to pause and rethink on your link building strategies. The time and trouble wasted may be more than what you expected, especially the process to clean up your initial mess.
Recent Google's algorithm changes are targeted to curb spam actions created by internet marketers to disrupt and manipulate its ranking system. These changes have inadvertently dragged some of the innocent websites down the ranking positions, causing alarm and need for immediate recovery. The best solution to these situations is to seek remedy from Google itself. First read the guidelines set by Google within your Google webmaster tools. Identify and do a simple checklist on what you or your SEO company has done, against the guidelines. If you believe your website drastic fall in search engine result page (SERP) is due to low quality backlink pointing to your website, you should have received a warning within your Google webmaster tools about these types of unusual activities. Before submitting a request for website reconsideration, you must first clean up any misdeeds frown by Google. Only then, your appeal will carry more weight and quicker remedy.
Link building done correctly is more effective than before, because of Google's recent and regular efforts to weed out the obvious spam roots. If you acknowledge your website is involved in spam backlink activities and you are remorseful, then you can use the Google Disavow tool within Google webmaster tools. You have to log into your Google webmaster account. However use it with caution and only if you are sure that your website sudden and drastic drop in Google SERP is due to manipulated spam backlink activities.
So how do we know if our link building is along Google guidelines?
What is the correct way to do it? If you are involved in link building and you want to be 100% certain that your website is inline with Google guidelines, then the best way is to offer great information, write good content and allow the backlink to come naturally. Users who are appreciative of the value your websites provide will provide organic backlink through social sharing and link sharing. This is the best form of link building system and any attempts to manipulate link building will be shunned by Google, in time to come. Having said that, SEO is never entirely white-hat and the best SEO practice is to do it naturally. Google outwardly advocates natural link building and write as you normally do, for onsite webpage optimization.
However, not everyone or business owners have the time, manpower or resources to provide the materials that users and Google expect. Business owners can either engage SEO service providers or if they decide to take up the internet marketing responsibilities themselves, then a point to note is avoid all SEO approaches that leave obvious footprint. If your websites are still safe, it may not necessarily mean immunity from future Google algorithm changes. Many of these footprints may be already known to Google, and it is only a matter of time when Google decides to take action. Recent Google algorithm changes have proved this harsh fact.
Internet marketing is more than just SEO for Google and if you are struggling to find success with search engine optimization, maybe you should look at other traffic building alternatives like social media.