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Sponsored Blog Reviews – Why They Are a Win-Win Proposition

Updated on December 21, 2015

As any website owner or blogger will know, getting noticed on the internet is not as simple as it might first appear, and that's where sponsored blog reviews can be useful for the advertiser and the blogger too. You could have the best content and the best product offering in the world, but if you don’t promote your business or money making website, it won’t get noticed and it won’t get ranked on search engines like Google.

The whole idea of the World Wide Web is that it is just that; it’s a web of different sites, from all around the globe, all connected together by millions of links. Google and other search engines rank websites, partly based on the links that lead to that site, and that has led to people trying to build as many links as possible to their URLs. All that does, though, is it creates thousands of poor quality, and often quite meaningless links. The key to good SEO is link diversity, link relevance, and link quality.

It has been proven, time and time again, that the best way to drive traffic to a website is through honest and meaningful recommendations from high authority websites or blogs. In the meantime, there are thousands of bloggers out there, with high authority blogs, looking for ways to earn an income from all their hard work, and that’s were sponsored blog posts and blog reviews come into play by bringing the two parties together.

Where to find sponsored blog review opportunities

Whether you are a blogger looking to make some extra money by doing some sponsored blog posts, or an advertiser looking to promote your website, there are a number of ways to approach the opportunity of sponsored blog reviews.


The direct sell approach

Advertisers could approach bloggers directly, and vice versa. The advantage of direct contact is that you get full control over the process and you only approach the sites that are of real interest to you. The downside, though, is you can spend huge amounts of time doing this and the whole process can become extremely frustrating for both parties.

Use micro-job websites

Bloggers could advertise their review services on micro-job websites, like The difficulty with using this approach is that you have very little control over quality. From the advertiser’s perspective; you could end up with your review being published on a very low quality blog, along with thousands of other, completely unrelated, reviews that other people have paid for. From the blogger’s point of view, if you advertise on sites like Fiverr, you are quite likely to receive orders for reviews of products that do not fit the niche of your blog, or products that you simply do not feel comfortable about advertising.


Sign up to a blog advertising network

Probably the best alternative for both advertisers and blogger is to sign up for a reputable blog advertising network. There are a number of different schemes that are available that put bloggers in touch with advertisers, such as, for example. You would be well advised to read the small print, though, to make sure that the advertising network is not taking a huge percentage of any fees for themselves. It’s also important that the network has proper quality control procedures in place to protect both the advertisers and the bloggers. The best of these sites only accept quality blogs that have decent rankings and a good volume of traffic and they review all the blogs manually before they accept them onto the program. It’s also important to find a site that will help match the reviews offered to the niche of the blog. What these networks do, is they link up bloggers with potential advertisers and some of them do this for very low monthly membership fees, rather than charging a percentage of each transaction. That makes it a cost effective solution, both for the blogger, and the advertisers.


What are the advantages for bloggers?

Quite obviously one of the advantages for bloggers is that sponsored blog reviews and posts is a lucrative way to monetize your blog. You should, of course, not rave about a product you have not even looked at, or a product you don’t really like or trust, and, in some regions, you have to declare that the post has been sponsored. In many cases, though, if the product fits the niche of your blog, a review will be providing valuable information for your readers and improving the authority of your blog.


What are the advantages for advertisers?

For the advertiser, sponsored blog reviews are a relatively cheap form of targeted advertising, especially when compared to the various cost per click networks, which can rapidly mount up in cost. Sponsored blog posts can also be targeted at just the right audience. Readers of niche blogs are usually very loyal to that blog and they trust the author, so a sponsored blog post will be taken seriously and trusted. Web site owners will also get high quality backlinks from sponsored blog posts that will carry more weight with search engines because of the relevance of the blog to the product. Using recommendations and reviews is the best way to get a brand noticed and a popular blog is the best type of website to have a recommendation or a review placed.

Do you accept paid posts on your blog?

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Advice to bloggers on sponsored reviews

Most bloggers really care about their blogs and it is more than just about making money, but then again, most bloggers would love to earn their living doing nothing but blogging! While accepting sponsored reviews is certainly a way to monetize a blog and even a way to prompt you with some new ideas for content, you certainly should not fill your blog with nothing but paid for posts. Any sponsored content that you accept should be relevant to your blog and it should only direct your readers to quality products and services. If you are promoting scams and questionable products on your blog, you will lose regular readers and you could well be penalised by Google for your irrelevant links.

Why sponsored blog reviews are win-win opportunities

Most bloggers have advertising of some sort on their blogs and most bloggers get paid peanuts for it. So long as it is done fairly and honestly, sponsored blog reviews and sponsored blog posts offer bloggers the opportunity to earn from their efforts and it gives advertisers a cost effective means of promoting their brand in front of a target audience. It’s not a lot different from what Google does with AdSense, but it is much more equitable for both the advertiser and the blogger. It’s also a lot better for the quality of the blog itself than a load of in-text advertising, annoying popups, and irrelevant banner advertising. In summary, sponsored posts and sponsored blog reviews represent a good earning opportunity for blogger, and a solid advertising platform for businesses.



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    • lawrence01 profile image

      Lawrence Hebb 2 years ago from Hamilton, New Zealand

      I'm still 'getting my head round' some of this stuff as while I've been using tge net for a while and even done some writing for the advertisers actually putting a blog together is new to me.

      This is good info for the likes of me, thank you