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Stop being happy on your websites. It makes your website visitors unhappy causing you lost sales.

Updated on June 22, 2011

You're website's happiness is probably making your visitors unhappy.

What do I mean by this. Afterall, we are supposed to be happy.

I think most people are very impatient on the web. They know what they want and are willing to search for hours until they find it. People want to find your product immediately. Don't bore them with chit chat.

I read the book Don't Make Me Think from Steve Krug and one of the chapters is on Happy Talk.

Happy Talk is a waste of time.

In this book, Steven talks about Happy Talk which welcomes your website visitors and thanks them for visiting.

It goes something like "Thank you for visiting our web site. We are so glad you are here. Feel free to look around and click on a product link and if you are interested, add it to your cart and purchase it".

Whoa!!! How annoying is this. Even worse, it is pretty insulting. I did see this on one of my web design clients' websites and I immediately told them to remove it. A LOT of websites do this.

First of all, you want to thank your website visitors. Don't thank them until they become a customer and then thank them for the sale.

Next, I don't care if the website owner is glad I am here. All I want is to find the product that I am looking for. That will please your web site visitor more than anything else. Bottom Line: Have what they want on your website and they will return later for more. If you don't, you lose them forever! Most people usually ignore the "Welcome to our website" spiel.

Is this insulting or what --> Feel free to look around and click on a product link and if you are interested, add it to your cart and purchase it".

Come on now, Mr. website owner, that is like a demand. I WILL look around. That is why I came to your website in the first place, to find something. By this website telling me to look around is like that insulting feeling you get when someone tells you to do something that they would normally tell a child to do. Then, he told me to add it to my cart and purchase it. I feel like he was demanding I buy a product.

In my hub If your website is not making you money, you obviously designed it wrong. 3 easy steps to redesign your site for success, I address the Call To Action. This tells website owners to ask customers to browse their catalog or "click here to purchase this item", which is fine, but please do not tell the customer to add the item to his/her cart.

What does all this mean?

The client actually thought he was being cute, happy, and professional. Your website visitors do not want cute and happy. They want quick. They know how to add a product to their cart. Let's not give them instructions. If they want your assistance in using your website, have your phone number available so they can call you for assistance.


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    • hotwebideas profile imageAUTHOR

      Bruce Chamoff 

      7 years ago from New York

      Thanks princess. I am glad this hub will provide some leeway for your future website content.

    • prairieprincess profile image

      Sharilee Swaity 

      7 years ago from Canada

      Hot, this is very interesting. I think this speaks to how net-savvy people are, compared to five years ago, even. Five or ten years ago, the chit-chat was probably necessary to make feel comfortable on a new medium; now it's just annoying. This is good ... it makes me think about the language I need to use in developing online sites, in general.

    • hotwebideas profile imageAUTHOR

      Bruce Chamoff 

      7 years ago from New York

      Thanks, frugalfamily. Some people seem to have a hard time between confidence and arrogance. LOL

    • frugalfamily profile image

      Brenda Trott, M.Ed 

      7 years ago from Houston, TX

      Very good points. I have felt that way when I get to websites. I think the newbies are worried they will offend someone if they ask for a sale. Someone recently told me not consider yourself arrogance. Instead know that confidence is attractive.

    • hotwebideas profile imageAUTHOR

      Bruce Chamoff 

      7 years ago from New York

      Thanks, Jimmy. I am now following you.

    • Jimmy Evola profile image

      Jimmy Evola 

      7 years ago from Australia

      This was definitly interesting, not something I had thought about before


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