Stop being happy on your websites. It makes your website visitors unhappy causing you lost sales.
You're website's happiness is probably making your visitors unhappy.
What do I mean by this. Afterall, we are supposed to be happy.
I think most people are very impatient on the web. They know what they want and are willing to search for hours until they find it. People want to find your product immediately. Don't bore them with chit chat.
I read the book Don't Make Me Think from Steve Krug and one of the chapters is on Happy Talk.
Happy Talk is a waste of time.
In this book, Steven talks about Happy Talk which welcomes your website visitors and thanks them for visiting.
It goes something like "Thank you for visiting our web site. We are so glad you are here. Feel free to look around and click on a product link and if you are interested, add it to your cart and purchase it".
Whoa!!! How annoying is this. Even worse, it is pretty insulting. I did see this on one of my web design clients' websites and I immediately told them to remove it. A LOT of websites do this.
First of all, you want to thank your website visitors. Don't thank them until they become a customer and then thank them for the sale.
Next, I don't care if the website owner is glad I am here. All I want is to find the product that I am looking for. That will please your web site visitor more than anything else. Bottom Line: Have what they want on your website and they will return later for more. If you don't, you lose them forever! Most people usually ignore the "Welcome to our website" spiel.
Is this insulting or what --> Feel free to look around and click on a product link and if you are interested, add it to your cart and purchase it".
Come on now, Mr. website owner, that is like a demand. I WILL look around. That is why I came to your website in the first place, to find something. By this website telling me to look around is like that insulting feeling you get when someone tells you to do something that they would normally tell a child to do. Then, he told me to add it to my cart and purchase it. I feel like he was demanding I buy a product.
In my hub If your website is not making you money, you obviously designed it wrong. 3 easy steps to redesign your site for success, I address the Call To Action. This tells website owners to ask customers to browse their catalog or "click here to purchase this item", which is fine, but please do not tell the customer to add the item to his/her cart.
What does all this mean?
The client actually thought he was being cute, happy, and professional. Your website visitors do not want cute and happy. They want quick. They know how to add a product to their cart. Let's not give them instructions. If they want your assistance in using your website, have your phone number available so they can call you for assistance.