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The Facebook Like Button – More Than Just Important

Updated on January 13, 2012
The Facebook Like Button
The Facebook Like Button

Click here if you would like to laugh at funny things on facebook.

The Importance Of Social Networking For Businesses

Social networking has become an important part of life for not only socializing, but for businesses also. It is remarkable how social networking has worked its way into the world of marketing and is now a leading contributor to the success of online business. So why is Facebook so important?

Firstly, with an ever increasing base of users, Facebook is a massive website that currently holds over 800 million user accounts. Search engines such as Google are now looking to Facebook in order to be involved with this extensive social-network. You can see for yourself that Facebook is ranking well in search engines for almost anything these days. The Facebook Like button was introduced in early 2009 and has since accelerated the height of Facebooks involvement with the entire web. So why is the Facebook Like button so important when it comes to rankings?

Facebook For Search Engines And Businesses

When it comes to the numbers game, the amount of active users is highly important, with emphasis being put on the word ‘active’. Google’s algorithm involves the relevance of recent activity, which has become an increasingly important factor for websites who want to rank on the front page. After all, the more content there is published on the web, the more selective Google can be. It only makes sense for Google to be selective when choosing which websites are in the top priority. This is because:

  1. Google wants to provide users with the most relevant and quality results.
  2. Google wants to filter out websites that aren’t so useful and boost those that are. Recent activity can indicate how useful a website is to people. This is because people return to websites they find useful and also share links to these sites. This of course raises the measure of recent activity for those sites.
  3. Google wants to provide results based on how well websites and web pages are rated by people. This is not just by considering the recent activity of pages, but by considering their likeability for users.

Why Have The Facebook Like Button On Your Website?

The Like button on Facebook allows people to rate websites as 'liked' and thus feeds the search engines with good feedback about those sites. The Like button also accounts for amples of recent online activity which again the search engines will feed on. With Facebook being so highly valued by search engines, the Facebook like button is currently a very strategic tool to be implemented onto a website or page. Considering that HubPages has the like button encoded on its article pages, it is easy to see that the Like button holds significance.

If the Like button for an article was clicked, that page would then gain a link through Facebook, rendering it as particularly commendable to others, not to mention search engines. This would of course be highly beneficial for both HubPages and the author of the article. This applies to other web pages similarly, and is proving to be very useful for the benefit of businesses that have a keen eye for social networking.

We have now established how important the Facebook Like button is and it almost seems like a bad idea not to have it on a page. Well to be honest, it is. We are already seeing the Like button appear on all major websites and the rest are due to follow. How important is your article, website or business? The answer could very easily depend on how many people like it. Furthermore, if a web page was ‘liked’ frequently by Facebook users, this would raise its points for recent activity and generate more value for a business as a whole.

The Web Before Facebook

Before social networking websites like Facebook had arrived on the scene, search engines paid a higher proportion of their attention to links and keywords about lesser known sites. Businesses had to advertise themselves within communities that were perhaps more enclosed, less communal and less connected with one another. The internet however is ever evolving and continuously proves to us how inefficient it used to be when compared to the present.

The web has now seen a rapid increase in users, which has in turn signaled the demand for websites that provide for more commonality between web users. Facebook is a prime example of this, because it has brought a growing mass of people together, setting a community in which businesses, organizations and their customers can be found.

Benefits Of Facebook For Businesses

Facebook is like an enclosed market that is only there for those who use it. Luckily for businesses everyone knows about it, meaning it is increasingly becoming an open market for all of us. So in order for a business to benefit from social networking, it would have to become a part of Facebook, while interacting with it by methods such as the Like button.

Many businesses now have their own Facebook page because it is a simple and effective way to benefit from the Facebook domain. Multiple pages can be created to accompany the primary page and can include their own separate style of interface. This could be utilized by a business to create a more user interactive Facebook site, for example, an additional comments section for a further topic could be created. Facebook pages have also become increasingly flexible. There is a growing range of apps that can be added such as games, videos and other media. These all attract attention and traffic which could benefit any business.

What The Like Button Means For The Future

Who has the power to decide how important your website is? The Facebook Like button has introduced a new trend that empowers masses of Facebook users, by allowing them to determine the likeability of any participating external web page. In effect, the Like button gives us control over the popularity of online content. It gives us a unique input into the decision making of how likeable websites are and how well their pages rank on search engines. This is why the Like button is so important for businesses throughout the world.

If you think about it, once everyone is onboard with the Like button (which is looking highly likely) there will be an ongoing mass of endless likes generating countless millions of links towards external sites. Facebook will be involved with just about everything!

Like Button Privacy

Here is a page I found that provides some very insightful information about how Facebook tracks users who are logged in, whenever they visit an external page that contains the Like button. The page provides a user friendly Like button as an alternative, that hides the Like button cookie from the external site until the user friendly Like button has been clicked. It is titled how to make a friendly facebook like button.

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    • Infobrowser profile image
      Author

      Infobrowser 5 years ago from UK

      Thankyou Eric and Cyndi10. Your good feedback will likely have me writing more articles similar to this one. =) Good luck with your facebook page Cyndi.

    • Cyndi10 profile image

      Cynthia B Turner 5 years ago from Georgia

      This was good information. I've just added a facebook page. I'm having a bit of trouble with it, but hopefully I'll get it running smoothly so that I can have the benefits you wrote about. Voted up.

    • Eric Newland profile image

      Eric Newland 5 years ago from Dayton, Ohio

      Well written and informative. Voted up, useful, and interesting.