ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Foundations of a Great Blog - Finding Your Niche

Updated on February 26, 2015
If you can tell a story that you're passionate about, that can be a great foundation for a blog
If you can tell a story that you're passionate about, that can be a great foundation for a blog | Source


Great blogs start with great ideas, and one of the most important foundations to build your blog on is understanding the niche that you are going to fill. This article explores the various areas that you need to look at as a writer or content creator to identify the right topic for your blog to focus on.

Blogging is a great way to share your ideas, passion, approach and insight with others. They have never been more popular and can certainly be an effective tool to promote your personal or professional opinions and interests. Although making money with your blog can be tricky, it certainly is possible.

If you're serious about the success of your blog, you'll need to build a good foundation; this starts with understanding the niche that your blog is going to fill.

The main principles you need to follow are:

  • Define your blogging niche and approach - Understand exactly what it is that you are going to write about and how you're going to write about it
  • Define what you don't do - This is just as important as understanding what you do and helps you focus on your niche

We'll go into both of these in more detail below.

Define your blogging niche and approach

The first step is to decide exactly what you are going to blog about as it's much harder to make money from blogs in more competitive niches. This is the most important decision you'll make, so you'll need to think about it very carefully. Here are some questions to ask when picking a blog subject:

  • Is the subject something that you already know a fair bit about, or where you could easily build your expertise? - This is important if you want people to trust what you are writing about.
  • Is this a subject that inspires you or that you care or feel passionately about? - If you're going to be writing about this for the next few years, you don't want to get bored with it.
  • Can you bring a unique approach or perspective to the subject? - Because there are probably dozens of blogs out there already on a similar subject to yours, bringing a fresh perspective will help you stand out from the crowd.
  • Is the topic something in which you could be (or already are) an authority? - If you can create great resources for your topic area and become authoritative, that will get you more readers and help you do better in search.
  • Could you write enough potential material in your subject matter to sustain a blog for several years? - If this is going to be a long-term endeavour, you need to be sure that there are enough potential angles, ideas and approaches to provide rich ground for new articles.
  • Is your niche clearly defined (not too narrow and not too broad)? - The ideal subject is broad enough to give you freedom and flexibility to write, while being narrow enough that you can establish a presence as a blogging authority. It can be difficult to find that 'sweet spot', but it will be worth it.

With so many blogs and so much media crying for our attention, it's vital to find a unique way to stand out and draw attention
With so many blogs and so much media crying for our attention, it's vital to find a unique way to stand out and draw attention | Source
Find something worth publishing, and you'll find an audience
Find something worth publishing, and you'll find an audience | Source

Define What You Don't Do

This is as important as defining your niche, but why would you want to think about what you don't do? There are several reasons:

  • You want to stay focused on your subject and not waste resources and time writing about semi-related topics; a sharply focussed blog means a more defined audience, more page views and more revenue.
  • You probably don't want to cover areas that are already very well served by other blogs as it will be difficult to establish a credible voice.
  • There may be related topics where you aren't an expert or don't have the time to learn.
  • Make sure that the limited time you do have to spend on your blog is on a subject where you can really add value and create content that's informative, educational or entertaining.

Be distinctive to stand out from the crowd
Be distinctive to stand out from the crowd | Source

Have you thought about your blogging niche?

See results

In closing

Once you understand what your blog is and isn't going to cover, you will need to document it. Create a simple document that defines your blog and answers the questions posed in this article.

Think about the niche you are filling, the approach that you are going to take and how you are going to stand out from the crowd. Once you've started to build these foundations, you can explore where to go next with your blog.

Picking your blogging niche


    0 of 8192 characters used
    Post Comment
    • Paul Maplesden profile imageAUTHOR

      Paul Maplesden 

      4 years ago from Asheville, NC

      Yes, it can be easy to lose focus, so setting your scope before you start is often a good early step. My years as a project manager taught me that! Thanks for the comment.

    • Annuity Direct profile image

      Anne Morrison 

      4 years ago

      Define what you don't do - that's perhaps the thing that most bloggers don't do! I certainly didn't. Thanks for your tips :)

    • Paul Maplesden profile imageAUTHOR

      Paul Maplesden 

      4 years ago from Asheville, NC

      Thanks Sally, I have written a couple of independent blogs, but they were quite generic and getting an audience was tough. I think that focussing on a particular niche can be a great way to build up an audience.

    • sallybea profile image

      Sally Gulbrandsen 

      4 years ago from Norfolk

      Very useful thanks Paul. I recently started a blog writing about my niche subject. I definitely need to juggle my time better between HubPages and the blog.

    • Paul Maplesden profile imageAUTHOR

      Paul Maplesden 

      4 years ago from Asheville, NC

      Thanks for the kind words. I do hope that the article encourages more people to start a blog and share their passions - They can be a great outlet.

    • Peggy W profile image

      Peggy Woods 

      4 years ago from Houston, Texas

      I don't have a blog but it makes sense to focus on one niche topic if starting one. Thanks!

    • profile image


      4 years ago

      An interesting look at thinking through starting a blog--thanks.

    • vocalcoach profile image

      Audrey Hunt 

      4 years ago from Idyllwild Ca.

      Thanks Paul for your in-put to great blogging. I need to spend more time on my blog. I also should look into making some money even if it's only to promote my own instructional CDs.

      voted up +++ and sharing.



    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)