- Internet & the Web
The Future of YouTube: Where Will They Be in 10 Years Time
YouTube - A Subsidiary of Google
The Google search engine giant first bought YouTube in 2005 and turned it into the most popular video-sharing site on the web. They did this through an effort to promote broadcasting yourself to audiences around the globe.
To put it simple, YouTube makes Google a lot of money and is therefore one of their key companies that is regularly updated to enhance the user experience. Online, YouTube is a force to be reckoned with as they have hundreds of millions of subscribers who watch videos on the site regularly, frequently, and infrequently.
There is always something happening in the world of media, be it entertainment or real life forms of media and this has remained the grounds for YouTube's appeal to the masses around the world. It is a visually stunning site that renders new videos in the tens, if not hundreds of millions each day, week and certainly year.
YouTube has remained in existence now for more than 12 years (founded in 2005) by the good graces of the internet. Similar to all of Google's practices, without the internet their company would ultimately go bust. However, this does not seem to be happening any time soon as the internet currently stands at the highest point of where all of the money in the world is stored, transferred, borrowed, spent and is bending the rules of time.
YouTube is widely known for their famous content suppliers who range from YouTubers who started up their channels amongst the earlier days of YouTube, spreading back to 2005-2009 most usually. These content creators have all picked their niche and supply regular uploaded videos for their subscribers to stay up to date on things niche in the world.
Then, YouTube has their marketing power that essentially makes them all of their income. This comes in the form of corporations that spend tens of billions on ads that are regularly promoted throughout YouTube's video streams, popping up before videos, in-between longer videos, and shown through the brands own page on the site. Marketers know that there is a simple way to advertise their products/services on the internet, and YouTube is one of the most well known places on the web for advertising to take place.
YouTube makes all of their money, and this spreads across the board to their YouTube stars/starlets as they will make their money through a similar system, through the advertisements that play, are bannered, and endorsed in the more popular video streams on the site.
To put things simple (once, again), when a product/service is advertised on a YouTube video Google makes a percentage of money/as does the content creator where this video has been shown. The amounts made vary depending on the level of views these content creators get, the length of time that these videos are played for by the user, and the deals the content creators have with the marketers behind their videos.
Essentially, the best way to look at how YouTube makes their money is by assuming that if a YouTube content creator is making money through the Google Adsense scheme on YouTube's site then so is YouTube - which transfers all of their money back to Google. The mothership has spoken, YouTube will be the king of Google Adsense, as this is the most stable and viable website for Google's ad schemes.
YouTube "Star" Content Creators Have Revolutionised the Video-Sharing Website
Back in 2005 YouTube was just another website to pop up into the atmosphere of the world wide web and was not taken all that seriously. There may have been some funny videos, weird home footage tape-style stuff, but nothing that could have deemed it the place for advertisers to smartly bring their tools to make up shop to get straight to the eyes of the consumers/customers.
This was something that took Google's immense understanding of the world wide web in that they could gear towards appealing to minds of a different variety who could make entertaining content that could be repeated in another of their videos. This came in the form of personalities, people who were talented thinkers, driven and ambitious who could take YouTube into the atmosphere alongside the Google search engine, both being super popular and household brands that would be trusted.
The YouTube stars became a thing after Google took the video-sharing site to new heights, as they were looking to wield the site as a safe, friendly and versatile subscription site that could other all forms of media entertainment. Some of the YouTube stars of today made their start on the site during its earlier days and have since racked up hundreds of millions of views on their channels, millions of subscribers, and a channel that is perhaps watched by the young and old(er) alike.
Culture trends have long now been the way of the YouTube traffic where all of the masses of viewers are going. This is something that YouTube stars will need to worry far less about as they are most likely seeing views that spread into the 300,000 mark per video. This is due to their perseverance in getting those millions of subscribers who will be notified every time they have another video upload.
YouTube stars to name a few who have altered the possibilities for what can be achieved success-wise on YouTube include PewDiePie, the most subscribed YouTube channel in the world with over 56 million subscribers. If this was not enough the YouTube star sits comfortably with somewhere around the ball park of 100 million views per month from his videos and a total view count on his channel that is ahead of 11 billion views in total.
Another YouTube star who has defied expectations and made trends of their own is Zoella, a British YouTuber who makes make-up testing videos, funny family videos, vlogs and much more. This YouTuber has amassed a subscriber count of more than 11 million subscribers to their channel.
YouTube has been supporting their popular YouTubers by awarding them for their success, giving them plaques (or something of this equivalent) for when they reach 100,000 subscribers and a golden one for when they reach a million subscribers.
YouTube stars have defied the world of money making as without the internet this way of making money would not be possible. In terms of the amounts of money that these 'classed as famous' YouTubers have made will all depend on the amount of subscribers/views that their respective channels have gained.
A channel like PewDiePie's will have likely made them $20 million, and above for their current efforts.
Then, Zoella, a YouTube make-up guru, vlogger, and also blogger, make-up brand owner, and author of her own best selling books will likely have made somewhere in the region of $5 million collectively for all of their business efforts.
Every YouTuber has the Potential to Start New Trends Online Through Their Content Creations
YouTube stars and beneath the border to be classified as a star on the site are using their voices and video-creating skills to entertain audiences but also bring forth new trends at the same time. This is the purpose behind original content, essentially being the first person to try something and then when it works it could potentially become a trend around the web.
This is why a lot of already popular YouTube vloggers and content creators who take what they do seriously and want the power of the world wide web to come knocking at their channels doors they must keep changing what they are doing. It might sound silly but trends can come in the form of challenges, new social media (snap-chat), and many other things.
YouTube Trends that Set the Pace:
Many will remember the days of singular videos being the go-to place on YouTube instead of actual channels like with the super entertaining videos that were funny. One of these videos included "Charlie bit my finger", a video that has gone on to receive hundreds of millions of views and was estimated to have made the content owner a sum figure that is in the region of around $500,000. Not bad for a singular video trending success. Google would agree.
It is the content that is original, and was ultimately the original trending video (like with 'Charlie bit my finger') and channel (like with PewDiePie) which makes YouTube so successful in appealing to worldwide audiences.
It seems like the biggest YouTube trends come from the culture trends in such areas as pop culture that sees music artists like Katy Perry, Miley Cyrus and Taylor Swift effortlessly reel in the hundreds of millions, at times even more than a billion views from a single music video.
If YouTube was to be analysed thoroughly regarding where all of their video views are coming from then this would be deduced into funny videos, memes and cute stuff that gets shared daily by tens of millions of YouTube content creators. Shortly behind these people in their success is the music artists who are racking up billions of views for a single artists YouTube page. Coming in third place is the YouTube vloggers who upload daily, weekly, or monthly content that has brought with them a tone of views and subscribers.
Will YouTube Ever Die?
The only question that must be streaming through the video minds of the YouTube community, creators and viewing audiences is, "will YouTube still be here in 10 years, or are we nearing the end of the biggest and most beloved video-sharing site on the web"? Below, we have the answer.
Yes... a resounding yes, YouTube will still be open for content creation and viewing in 10 years, but it will have gone through many advancements in the time between now (in 2017) until the year 2027, which is 10 years from now.
"Holy smokes, but we all thought that a websites lifespan cannot exceed 10 years, that is simply not possible". Many of you may be feeling this way when it comes to the survival of YouTube, but do keep in mind that YouTube has already surpassed 10 years in operation and are stronger now than they have ever been.
YouTube is in simplicity terms a mirror-image site for Google, as is GMAIL, as is Google Adsense, and as is the Google store, and these subsidiaries and separate entities owned by Google all in some way connect to one another. Whilst there is a demand for the internet there will always be the demand for a video-sharing website.
In truth, YouTube is far too bigger of a website for just any company to own, and Google has the funds to support the operations behind the running of YouTube.
To further bring YouTube to its knees, "how can YouTube never not die"? This is not the question that we are answering here in this post, but rather whether or not YouTube will still be active in 2027. We believe that YouTube will persevere and be one of the biggest sites on the web in 10 years time.
YouTube is a video-sharing site, and they are always innovating to bring to their audiences the best quality content that is tuned in to the individuals sat watching their favourite YouTubers.
But, this does not limit YouTube to simply offering video creators the opportunity to create and upload content in hopes that these videos will bring in a respectable amount of views. Preferably in the millions range.
YouTube manage their quality content providers by supporting their channel subscriptions with rewards for their progression, like with the 100,000 subscribers plaque and the 1 million subscribers plague. This gives the YouTuber the feeling that they are a part of something bigger than themselves, and that their content truly does matter and brings joy to all those who pass through their perfect little corner of the internet.
Plus, if you are a successful YouTuber exceeding 100,000 views to more than a million views each month then YouTube will enable monetisation of your videos. This way ads will be played on your channel throughout each of the videos, not too disruptive to the viewers experience, and in return the content creator/YouTube channel owner will receive a small percentage of the monetisation income.
This can be somewhat profitable for the YouTube channel owner as a million views a month (all monetised) could amount to more than a thousand dollars in earnings in return. This is the hidden incentive behind YouTubers getting successful and using "click-bait" titles as an incentive behind their videos. Well, who can blame them.
The verdict on whether or not YouTube will ever die is a simple one, YouTube is dead. The very words taken out of Google executives mouths when it happens, but here we expect YouTube to exceed the 10 year mark from this current month in this current year.
Yes, YouTube will die... probably when the internet dies.
What Will Change in YouTube in the Next 10 Years?
Here are our predictions for what will happen to Google's YouTube over the next 10 years. There may be electric cars, holographic TV's, and robotic humans, and YouTube in the mix for what we can expect to see in 10 years from now.
The changes in YouTube over the next year:
YouTube has already received the TV treatment through the YouTube Red programming. This has given YouTube a way to appeal to more professional movie making shows, and this in particular has given YouTube a shift in business model. The stream of income is changing within YouTube, but will Netflix users be switching to YouTube Red anytime soon. This would be a... no!
YouTube Red is new, and like all things new in the internet business there needs to be some fine tuning as users on YouTube will not be easy to convince that another business model is the way to go. This is going to take some serious marketing power to get the word of mouth going for the latest addition to YouTube, YouTube Red. It has so far had a lot of controversy, but for the most part users on the platform are simply confused to exactly what this is.
The reality for YouTube Red is that they are going to need to work on the professionalism behind the video-playing on YouTube, as the way in which the videos currently play is not good enough for the world of TV series and movies. It is true, on YouTube you can pay to view the latest movies, but honestly who does this. It is far simpler, and a much more pleasurable, professional experience to stream movies elsewhere like on BlinkBox.
YouTube Red may take some time.
The changes in YouTube over the next five years:
Over the next five years YouTube are going to have to improve on the professionalism that comes across when users enter onto the YouTube website/app. As, where they currently stand they are mainly appealing to teenagers and younger people. This could be a learning curve for YouTube as they realistically need to turn the website into a business of money swapping hands regularly, away from the reliance of marketers for income. That system works, why change the business model?
YouTube is a business and to stay on top of their market in order to retain market share values they must be always appealing to newer audiences, and have new and creative ways of taking money from their consumers. This is how business works, to remain the YouTube that is at the top of their game they need to swerve YouTube into the ways of movie making.
TV shows and movies on YouTube in the next five years will be more professional in their creation. This will bring audiences flooding onto the YouTube site to spend money on watching these video series and movies that are of a professional production nature. This will be done under a separate banner on YouTube, such as through the likes of YouTube Red. This needs to be fine-tuned to get the correct audiences in line with the material that they are releasing.
YouTube "stars" who are bringing in hundreds of millions, perhaps even billions of views through their YouTube channel will potentially have their hands in some of these projects that take place in a professional production environment. Opportunities will likely come their way as they already have the legions of fans.
Production value will be the greatest change over the next 5 years in YouTube, as they start to push the pay-per-view scheme into a new side of YouTube. To get in on this professional content YouTubers can offer their services to get some new TV shows and original YouTube movies out into the tube atmosphere.
The changes in YouTube over the next 10 years:
In 10 years YouTube will be almost entirely different, from the way the website is designed, the apps functioning behind the website, and a whole new internet may have evolved by this point and rendered YouTube... the past.
However, if the internet is still around then YouTube will be almost entirely different to the way it stands out on the web today. YouTube will have professional production that brings around TV shows, movies and amateur shows and movies.
YouTube will be the unofficial Netflix offering a series of different YouTube streams that put the amateur video makers into a universe where they can get some traction. YouTube will be at the top of their game as they are today, the only true difference will be the level of professionalism behind their websites content. This is already happening in the YouTube of 2017, but by 2027 YouTube will be the best amateur turned professional video streaming site on the planet.
YouTube vs. Netflix
A little too early to start the battle between YouTube and Netflix, and I think we will save this battle for 2027.
For fun, the current state of YouTube and Netflix, which do you think is the best?
Me: Netflix, it has the movies and the TV shows in full professional form. But, I have a weak spot for YouTube as I have to stay up to date on the video-gaming scene. Plus, where else can a person watch movie trailers, and keep up to date on the latest pop hits. Thanks Taylor Swift for all the greatest "I hate" hits.