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The One True Champion of Platforms in this E-Commerce World: Magento

Updated on August 28, 2015

There are a lot of options out there when it comes to assembling the building blocks of your business online, including Joomla, Wordpress, and Magento. There are also corresponding solutions for the same, coming by way of VPS hosting servers and E-portal management websites with specialized packages. Whether you’re a startup or an advanced retailer venturing into this world, Magento provides one of the best user interfaces when it comes to staying on top of your game. But are you really sure that Magento is the right platform choice for your business? If the answer is a dubious, “Not really”, read on for some CMS-nirvana.

A Quick Review of Magento Features

A brief survey of features is a must if we’re to decide on a platform. Classified as one of the best open-source e-Commerce platforms, Magento is known for outsmarting competitors and providing a flexible environment. Multiple website integration, flexible and distinguishable customer experiences for greater scalability, multiple extensions and plugins, and enterprise class features are just some of the many potential benefits of moving your business to Magento.

From fashion to military, Magento is a platform that connects the world: which means you have a great chance of finding your website a perfect fit right here on this stage. Oh and did we mention that eBay, which owns Magento, was recently ranked as the world’s No. 1 provider of E-commerce platforms?

Why choose Magento

Here’s the first reason that makes a whole deal of practical sense: because Magento owns a large chunk of the market-share! While Shopify and WooCommerce own anywhere between 5 to 9% of the current market share, Magento has a whopping 26%. And if you but look into the Google trend listings at present, Magento has conquered a 85/100 score, outranking all its opponents like Prestashop, Zencart, Shopify, etc. in terms of the CMS e-commerce interests. And not only that, Magento also provides a great UI available across platforms like MacBooks, Windows devices and Android smartphones. Is Magento the new little black dress of platforms? Evidently!

Of course, we wouldn’t dream of leaving you hanging with just that: so here are some specific reasons as to why you should choose Magento over any other platform in the world.

Site Management is a Breeze with Magento

Hosting? Coding? Designing? There are multiple headaches when it comes to creating your own website, but now you may bypass all of that with the help of Magento! For example, a service such as FinestShop’s VPN solution is enough to take care of all the critical components of your hosting situation. With scalable packages for small companies as well as big ones, they provide you with continuous monitoring, automatic backups, 24/7 support systems, and RAID protected rack-space on a virtual cloud that ensures complete safety and protection of your digital assets. A fully managed ecommerce setup: what else can you possibly need?!

On the other hand, coding and designing are made entirely hassle-free with the help of free/paid/premium templates such as those found on Template.net or TemplateMonster. Seriously, there are a host of features on offer just to upgrade your experience of Magento! Just look around and you’ll be surprised.

E-retailing safety features integrated with more common features for the website

For anyone trying to build an ecommerce business, there are two essential features: a sizeable portfolio, and an online shopping feature. Many small business owners ignore the safety features and compromise on the security of their customers for budget saving measures; but what they don’t realize is that the security features are one of the reasons why customers choose to buy products on one website rather than the other.

Whether it is protected by Norton Security, verified by VISA, or protected by some other online service, the security stamp is what makes e-retail websites more successful. Magento payment gateways, by integrating safety with smart checkout options (minicart and full-size cart, for instance), can increase your chances of making a sale manifold. Plus, since Magento is completely customizable with the help of themes, secure payment gateways don’t even need to be implemented but may come with your theme package!

Confused about how to integrate payment methods? Just follow this video tutorial from AusWebStaff.

Multiple Integrations spread in a wide range of categories including Analytics and Administration

Magento offers a wide array of integrated tools, including the Site Management features such as Embedded ERP (helping you keep track of stocks, purchases and logistical data). The Enhanced Admin Product Grid, for instance, lets you customize your administration panels to provide the best fit for yourself.

There are utility tools for server caching, custom SMTP Email, MailChimp integrations, and more. In fact, there are even module creators that can take over the code-writing aspect and make Magento a breeze to use. As for optimization tools, Magento provides facilities such as the J2T Ajax Cart, which uses Ajax infrastructure to provide a more streamlined shopping experience on the website.

That’s not all! There are shipping& fulfilment tools like ShipWorks that can help you ship more products in less time, migration tools allowing you to switch in an instant from other sites to Magento, and QuickBooks integrations for all your accounting needs.

SEO and Marketing Optimization made easier

Magento is especially conducive to business, and not just because it is so easy for non-technologically advanced people to operate on or work with. With implementations like an SEO creator such as the CreareSEO (which is a completely free tool, by the way), SEO pagination that can help improve Google rankings, etc., optimizing SEO content for Magento is a very simple affair. There are even advanced product management options such as the FACT-Finder provided on-site to improve search and navigation – SEO leads have a 14.6% close rate, after all.

There are also Marketing options available on all platforms, whether Community or Enterprise editions of Magento, bringing a wide set of tools to users. Fooman’sGoogle Analytics, Trusted Shops Excellence Guarantees, etc. enable you to market your product better. The J2T referral and reward program, for example, can incentivize the consumer shopping experience on your website. On the other hand, social media integration can bring in traffic from Twitter, Facebook, etc. Considering how important social media is to the success of any e-retail business, such useful integrations on Magento are a blessing in disguise!


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