The Rise of Facebook The Fall of MySpace
You've Got Mail
During the 1990's WebCrawler, InfoSeek, AOL, NetScape, and devices like WebTV were commonly known to the individual web browser. AskJeeves was the search of the hour and everyone "got mail". Well, e-mail that is. Everywhere in droves individuals flocked to their home computers (the term pc became widely used later) to set-up, log-in, check their new found wonder to listen to the melodious sound, "You've Got Mail". This short phrase was designed to make the user feel important, loved, missed, professional even. AOL's shining beacon of masterful brilliance and marketing. Or, was it simply someone being clever at the right place and time for their five minutes of fame? Looking back on it from the perspective of today, the phrase equates to the Pet Rock. It was intensely cool in it's day but the younger generation doesn't get it. You had to be there right?
Reading this text did you notice how all of the company names are smashed together words without space but the start of each word is capitalized? This was the beginning of the keyword as it is known today. Early on, the savvy posts would capitalize their search words in this fashion because search engines added value to capitalized words. "These words must be important" much like reading a novel, journal, or tale. It makes perfect sense that "insiders" knew how to title their companies. Tricks and hacks were born, marketers, astute bloggers, and salesmen took full advantage of this chink in the chain. Spam was conceived and the spammer so named.
MySpace of Old
A Bit of History
"BackRub" became Google in 1998 and AOL partnered with Google in 1999. Yahoo stops outsourcing search capabilities in 2002. Between 2003-2004 things start getting crazy in the search area with corporations buying and selling at good profit. Before 2004, search was basically and mainly organic. Google has it's first update late in 2004 Boston. MSM began using their own configured search engine in 2005 around the time when no follow hit the scene. The changes that had occurred thus far were minor in comparison to what was coming.
From 2006 - 2011 an incredible amount of "tinkering" was taking place behind the scenes but an awful lot of pizzazz was being added for content users, bloggers, and social network marketers across the Internet. "TheFacebook" was launched on February 4, 2004 but was only open to certain schools for a time. When "the" was dropped, Facebook was in direct competition with existing and emerging social networks of the time. MySpace was the leader, the emperor social network of the hour but was swallowed by privacy issues, captchas, and forgive me but politics. It is obvious all the poking, splash, color, time sucking games, and finesse was meant to cement existing users and to draw in more. This Internet era, before Panda and Penguin, was rather alive in a naive sort of childlike way. Generations of adults converged for "playtime" across the web in front of their glowing screens of tweets, GIF s, and Apps.
Twitter of Old
Cityville, Farmville, and a myriad of API games were introduced around 2006. Zynga became a very popular creator of little builders and other times-a-wasting style games. They and Facebook have made a fortune. Did you notice? Facebook is not FaceBook, Cityville not CityVille. This was around the same time the "capital" system was tinkered with and not given the weight it once had. Everyone who had access to a keyboard was turning the time they once spent on activity into game time.
The avatars and avatar sites came next but those are for another story. A few years of endless summer adults acting like children running loose without shoes fly's by. Then, the viewers began to see what was behind the curtain in masses. Many eyes were open because the learning curve helped enhance heightened awareness.
The end of 2007 and the beginning of 2008 were the frosting on the cake of demise for MySpace's popularity. By mid to late 2009 it was obvious the way of MySpace. On August 9, 2013 early in the am, the migration of "Classic" MySpace content began to be transformed into the MySpace of today. MySpace is but a shell of the former social network titan. A faulty blog rode hard and placed out to pasture now using Facebook and Twitter as sign in options. The music still plays (for a fee) but wading through broken links and old memories sours the tone. Posts and flare was all that was left, games unattended and reply's unanswered Like a bustling city packed with citizens rousted by the warning horn ... incoming strike! Everyone just ran over to Facebook and only glanced back, the woeful sad glance the "Lorax" once gave. Miss you Tom.