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The importance of search engines

Updated on September 4, 2009

By Shades

Search engines can make the difference between success and failure for any website – personal or for profit. Visitors will be unable to find you unless you’ve been able to advertise with great success.

…do NOT use pop-up ads. People hate these! (Thus the increased use of pop-up blockers). Try not to use a lot of extremely bright flashing ads. The more professional the ad the more serious your visitor will take the advertiser and the more likely they will be to click.

Whether you are an old pro or newbie, to find success in these competitive times you must follow the correct path. There are many “tricks” which can be used for quick results but these will fade quickly. When this happens, visitors will not return to your site because they’re bored. Much the same can be said for the search engines themselves.

Obviously the search engines cannot think for themselves, but the companies that operate them are facing the same highly competitive circumstances as you. If the searches returned are junk, surfers will switch to another engine and those companies lose money. Think about the bing commercial which is running on television. The teen asks her father is he has purchased a cell phone and both parents start spewing all sorts of “related” nonsense.

Your site MUST have a strong foundation with plenty of actual content. People are busy and not interested in pages of nothing but ads and links. If you are able to get and keep a visitor’s interest, you are on the way to success. Most visitors tell their friends when they come across a good site.

New content will also keep the search engines busy at your site which will mean higher rankings and – you guessed it – more visitors. Search engines constantly improve their algorithms to find websites which actually have content and not massive pages of links and ads. With these changes, content sites grow more and more profitable. Relevant and/or entertaining content = SUCCESS!

Not a writer? No worries. There are sites which are repositories for free articles written by freelancers. If you want more unique articles, you’ll find you can hire freelance writers. This will obviously cost you some money but with some work it should pay off with hits.

Make sure that you don’t overload each page with advertisements and do NOT use pop-up ads. People hate these! (Thus the increased use of pop-up blockers). Try not to use a lot of extremely bright flashing ads. The more professional the ad the more serious your visitor will take the advertiser and the more likely they will be to click. Using the content on your site to attract visitors and keep them on your site will also increase the chances of having them buying a product or at least checking it out. They must be interested in your site and trust you or they will never pay attention to the ads. They are probably not coming back either. So, to pound the idea home – fill your site with relevant content.

Many people seeking to get rich quick think the more sites they build the better they will do. They have read the making money on the Internet articles, gleaned some information and ran with it. It seems they only noticed monetizing websites and search engine optimization. You see a lot of computer generated sites or carbon-copy sites with tons of ads and no substance. According to some sources, these same get richer quick webmasters will produce hundreds of sites each containing 1,000s of pages. In the “old days” this could work and bring these individuals tons of cash. Technology has not stood still but these schemers have.

There are now algorithms weeding out many of the computer-generated sites and those with no or poor content. In order to stand apart, you must be able to adapt. Change your direction and actually WORK to create individual, content-driven websites. It will take a lot of time, effort and energy as well as studying to see what you must do to achieve results. Small sites with very relevant content will do better than those with 1,000s of useless pages.

Organization on your site is also extremely important. Even if you have the best site on the Internet, if your visitor can’t find what brought them to you, the site is worthless. People today are busy and have short attention spans. They will not set off hunting the information on your site. Lay out your individual pages well and make sure you know what will be on each page. Use different, related, keywords for each page and make certain the stories and ads on the page are related. This will also help your search engine optimization. Each page needs to be organized, clear and easy to follow. Pages with large breaks can mislead your reader into thinking the article has ended. They stop reading and ads further down the page are worthless. The reader may also lose interest in your site after reading an incomplete article.

It’s important to run spell check on your pages before you upload them. If you find a mistake later, you have to reload it and  waste important time. Also, would you trust someone who has a ton of misspellings and/or grammatical errors? No one is perfect, mistakes will get by you. Just make sure the article is not full of them.

Check each page thoroughly once you’ve posted them online. Make sure you don’t have missing graphics, lost pages, links to other sites which no long work, or any other type of error. A site with numerous errors can affect your page rank and, by association, your bottom line.

You may not get rich working online and you certainly will not do it overnight (unless you hit the lottery). With a lot of work, effort and studying, you should be able to make a comfortable living at home. Stay current and say goodbye to the boss!

About the author:

Shades is a former award-winning photographer and newspaper journalist. Due to an automobile accident, Shades had to switch to designing and maintaining websites. The most prominent  was the popular fan site Planet Jendell. After a break of a few years, Shades now writes for Read It Here!. The author invites you to visit The Reflex Sympathetic Dystrophy Syndrome Association.


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