ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The reason your content sucks is distribution, fix it.

Updated on April 11, 2017

Stay the course

Distribution Is…

The most shocking thing that I discovered about producing amazing content and works of art and posting them online is that distribution will make you feel like shit, that is, if you don’t have it in place.

No matter how impressive your content. If no one knows of it, it sucks. Even if you post it on your social media. The people out there that will really and truly appreciate your work are hard to come by. These people exist, I promise. The challenge is finding them. No matter what, it will cost you expensively to find them. Wether it costs you time or money, it will cost you.

I recommend you use a combination of time and money to build a fan base. After years and years of trying and failing you will eventually arrive at a point where the second you post a new work of art, the response you get will be immediate. Your fan base will react. A fan base is simply people who pay attention to you. They don’t have to be die hard.

A fan simply needs to be responsive to your actions. A “fan” will acknowledge the fact that you did something. When you post online, a person who acknowledges your post on a consistent basis should be considered a fan. Say you sell online, if these people don’t buy from you, but they leave a comment, like, or share, they are a fan. If you post something they do not like, and they take the time to express that to you. They are a fan. The only qualification for a fan in my personal opinion is a person who consistently responds to your social media activities. It is very important to establish a strong definition of a fan.

As you start to distribute your content, you will notice a set group of people who continuously respond and engage with you. It will start out slow, but overtime will start to build. Stay the course. Don’t falter when you come across your first negative response either. There are two sides of the fan spectrum. Light and dark. Light is positive. Dark is negative. The types of people on the dark end of the fan spectrum are “trolls”. Trolls will engage with your content consistently. It will feel as though they are harassing you. In essence they are still fans. One in the same, only fans encourage and trolls discourage.

What I am saying is that your distribution platform is your fanbase. If you don’t already have a base of people who actively engage with you, you don’t have distribution. When you finally post something online, because of your lack of “fans”, you feel like shit when you get no likes, upvotes, points, comments, or shares. To build your fan base you need to continually posting, reaching out to people, and engaging in conversation. Advertise your posts too. When you advertise you use money to help you find the people who will engage with you in the future. It is an investment that will pay dividends if you remain consistent.

These are my random thoughts and discoveries. I am a truck driver who designs t-shirts for truck drivers in an attempt to fundraise to buy an 18 wheeler. I produce high quality funny videos to promote my works and I met a lot of challenges starting out. It was and still is really difficult to get the word out about my activities. If you are doing anything of value, it will be difficult. The challenges will be many, but stay the course.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)