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There Are Reasons Aplenty As To Why Google+ is Going to be Inevitable in Your Content Marketing

Updated on March 9, 2013
Google+ | Source

If the question 'Why Google+ is going to be inevitable in your content marketing' has been on your mind since some time, then are plenty of reasons as to why you should give the question it's due importance. Google+ is fast gaining users by the millions, and if reports are to be believed it has already kicked Twitter out of its second place in terms of the number of active users engaged in social networking.

The report created by Trendstream, an UK based market research firm, estimates that Facebook continues to rule the roost in terms of the number of active users it has, and the figure stands at a respectable 693 million. Google+ is fast catching up and has an active user base of 343 million. The report further puts YouTube to be having some 280 million active users, and now stands third in the race for active users. Twitter has been pushed away to a far off fourth place.

It should not be forgotten that Google+ and YouTube are products of Google, and it would not be very long before the active YouTube users also become active users of Google+ and in such an instance the question ' why Google+ is going to be inevitable in your content marketing' will have a greater prominence. When YouTube users opt to become Google+ users, which is anyway bound to happen, the gap to hitting the first slot and beating Facebook will be reduced to just some 70 million active users. So, the race for the top slot amongst the various corporations apart, if active user volumes makes sense to you and how it could benefit the content marketing you are involved in, you simply can not ignore Google+.

Further, Google has been giving more prominence to Google+ profiles and have been giving them more preference in search rankings. Content marketers have now considered it important to complete their Google+ profiles and associate it with their published content. This fact was reiterated by Google's former CEO who in his own words mentioned that within the same search results content tied to verified profiles will be given preference over content posted by authors whose profiles have not been verified. Thus there is no point in being anonymous anymore, and it also shows that Google will be indexing content posted within Google+ and also giving it more prominence. While in a way Facebook and Twitter have shown hostility towards content marketers, Google+ on the other hand is built around content.

If one analyzed Google's Knowledge Graph results, the surprising fact that would emerge is that Google has been using content stored in Google+ to generate the required results. Thus, Google has designed Google+ as a starting point where users could store relevant information to be picked up by Google to display within search engine results pages, and the Knowledge Graph.

The tools that Google has put within Google+ too has a lot of significance, though they may appear as some mundane tools. The tools that you cannot fail to notice within Google+ are Circles, Explore, Photos, Communities, Hangouts, and Ripples. These tools are specifically designed to enable you to segregate your data and publish them in the right way so that Google could pick up the data and index them under the right headings.

Numerous search engine optimizers have conducted their individual researches and have discovered that the content displayed within the Google Knowledge Graph have more or less been content sourced from within Google+. This information has been of great significance to content marketers and they now know why they should give more prominence to publishing relevant content within Google+.

The Ripples tool within Google+ gives users a good measure of how their content is being shared by Google and within the Google+ network. Ripples gives you a good picture of the content you are sharing, with whom you are sharing it, when the sharing was initiated, and how was it shared. This is a good tool for you to make necessary corrections to your future content so that it garners popularity, based on the findings of the content you previously shared.

Of the various factors, up to 200 or so, which Google's algorithms searches for amongst it's indexed content after which the search engine results page is generated, relevant, fresh, verified, and popular content too features in it. Ripples is the tool which helps you study if your content is capable of climbing through the ranks, because it gives you precise information on exactly how your content is being spread and shared. This is an important tool content marketers can never ignore.

Communities tool allows you to discover and interact with various communities within Google+. Communities is a way that Google has sought to arrange information that is relevant to a particular topic. Thus users would not be sharing information with regard to 'cats' within a community that has been created around 'dogs'. Through the community tool Google seeks to garner relevant information with regard to a topic which is fresh and verified. Thus, content marketers can make use of the Communities tool to post content that is relevant to the product they seek to promote, and look forward to being discovered by Google. Also, Communities is the place for content marketers to interact with other users. These interactions will be a source for Google as it seeks 'fresh' content.

Circles is the tool within Google+ which users would be using to share content amongst one another. An individual user would add other users to his or her Circle based on what kind of content they intend to share with the users within a particular Circle. Thus, while private content will be shared only within a Family Circle, and such sharing will not be public; this can be controlled through a filter which in turn restricts what is displayed on one's home stream, public content can be shared through other Circles the user has specifically created. Circles are again Google's way of segregating content.

Google+ has been the way Google sought to integrate social networking, search, and user behavior into one common platform. While other platforms like Facebook and Twitter have restricted Google from accessing the content generated within their platform from being displayed in Google's search results, Google+ is the only way available for content marketers to create a social network and ensure that the content generated from the interactions within the social network enter the search results page. As Google seeks ways to build up on its knowledge base and provide relevant and popular results for searches made on Google, Google+ is your smarter way to enter its search results pages.


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