- Internet & the Web
Thought Integration Marketing
Thought Integration Marketing
Volume 4, Issue 3, September 26, 2013
One of the most profound marketing schemes to-date is those that provoke or incite the mind, push the competitive edge, and encouraging buyers to buy all of those products that the manufacturer or company wants to sell to the public. So just how far you would say that marketing has gone in the process of using integrated cognitive reactions and responses to buy products off the shelves has gone into a full throttle shift. According to an article in MIT Technology Review, regarding the engagement of “Deep Learning” by Tom Simonite on 9-20-2013 (http://www.technologyreview.com/news/519411/facebook-launches-advanced-ai-effort-to-find-meaning-in-your-posts/?utm_campaign=newsletters&utm_source=newsletter-daily-all&utm_medium=email&utm_content=20130920 ). A research effort is being made to track and gauge simulated networks like Facebook; where the processes of the brain and responses and reactions are being tracked to gauge sales on products. In other words it is a new way of ad targeting that involves an integrated spreadsheet of our cognitive emotions or events when products are referenced and recognized through images or sounds on the computer screen. It is a very unconventional piece of technology that is rapidly becoming mainstream which will integrate the software system with our cognitive thought processes, otherwise known as, our subconscious desires, wants, and tastes that we will exhibit when we select something on this menu of research data.
When Sigmund Freud spoke about the three categories or behaviors in cognition like
Id - centered on primal impulses, pleasures, desires, unchecked urges and wish fulfillment.
Ego - concerned with the conscious, the rational, the moral and the self-aware aspect of the mind.
Superego - the censor for the Id, which is also responsible for enforcing the moral and ethical codes of ethics.
It could also be predicted or said that it could or will include a combination of the categories of behaviors.
What is really fascinating is that artificial intelligence is quickly emerging, more and more often, in all different types of industry and fields. In about twenty or so years this type of technology in robotics and artificial intelligence, just may take over many jobs that we take for granted today in many fields. But, back to the subject; the new technology in deep learning that is actually called “AI” (Artificial Intelligence) is a technology on a fast-track that is mimicking behaviors and activity through layers of neurons in the brain, and is placing or transferring the information it gathers into a software program that tracks the emotions and behaviors associated with the data seen. The emotions and senses are activated behaviors through sight. sounds, and images and other data are integrated into this cognitive interaction. The senses are a significant contributor to the science or technology that is integrated into this deep learning software or AI. It might as well be called the Super brain because it computes all of this information into a neural network or spreadsheet of sorts and improves performance of some of capturing of audiences in this marketing formula; and it also performs a value mathematical computations as well.
An example, of deep learning would be when we make queries on our computer like “Google” it is programmed to respond with an output of the query and it randomly takes a number of values at the time of the query. This is similar as to how the deep learning software works. It recognizes patterns in the queries and there is a mathematical computation or value that is generated accordingly when the query as it is clicked by the mouse of the user of the computer.
Another example of the technology employed to engage our neurological system is the Dragon Software Systems or speech software that Microsoft has employed in speech recognition and the integration into the computer system to recognize sounds and it automatically types the text. An example would be the software used in business to dictate letters and other business correspondence.
More profoundly is the use of integrated thought processes of a routine nature that essentially is activating prosthetics that are rapidly evolving and engaging robotics and artificial intelligence to command the movements of a limb or body part like the leg. An example of this type of subconscious routine being tapped to activate the action or movement was aired on Fox news on 9/26/2013, (http://www.foxnews.com/health/2013/09/26/new-prosthetic-man-controls-bionic-leg-thoughts/). Our brains subconsciously perform a series of routine behaviors through the neuron-transmitters that is passed from the brain to the spine and then to limbs whether they are arms or legs. Like we discussed in the previous articles of Neuron-Transmissions, the body has a developmental link with the brain and the neuron-transmitters are built and linked to all of the organs, muscles, and tissues in the body.