ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Tips on Improving Your Search Engine Ranking

Updated on January 1, 2013
Source

1- Understand Search Engine's

If you truly want to rank high in search engine's you need to understand how search engines really work. Here is a detailed summery on how Google works. Bing and Yahoo also function in very similar ways but some experts feel that they take more emphasise on keywords and tags.


2- Build Rich Targeted Content

Google and other search engines such as Yahoo and Bing love targeted content. They have small programs called 'spider's' that are constantly looking for more content that they can index. By adding targeted content on specific topics you can build a good reputation with search engines and gain more search queries on specific areas.

This also has a larger effect on people's ranking's. If you can brand yourself as an expert in a particular field people will always come back for more of your content.

3- Keyword Research

Keywords are the words that you are trying to target on your webpage. You will use them frequently throughout your content.

However before you choose certain words and phrases you need to do some research. Some keywords will be highly saturated and have very high competition. If you want to stand a chance and getting some exposure early on you need to choose words and phrases that have low competition.

A good tool to look at is the Google Keywords Tool. By choosing low competition keywords you should rank high in search engines.

4-Think SEO But Keep The Human Touch

There is no doubt that search engines value keywords and targeted phrases. However, the algorithms that search engines now use are very advanced and therefore will be able to identify and differentiate the natural content created for human eyes and the unnatural content purely created to try to rank high.

If you are going to try to rank high in Google, Yahoo and Bing try to work the keywords into your content naturally. It pleases both parties that way.

Google Expert On SEO

5- Build Meaningful Backlinks

Hundreds of back-links that have been spread across the web in random forums mean that you are particularly good at spamming. A few carefully placed back-links from other reputable websites tell search engines that you are highly recommended, and offer value to people. You can get back-links from these websites by offering to do a link exchange or guest post on their own website.

Search engines will be able to pick up on the fact that lots of other people think that you are a useful source, and this should shoot you up the ranking very quickly.

6- Go Social With Facebook And Twitter

Social media can help you grow your business through traffic, as well as help you gain higher ranking's. If people are liking and tweeting your website or webpage you will gain more links and become a more reputable source.

Read here how to grow your business through social media, and how to improve your customer service through social media.


7- Set Up Analytics And Webmaster Accounts With Google, Bing And Yahoo

All three of the big search engines provide invaluable tools that you can use to analyse your traffic and rankings. By using there services you can learn more about why you rank high for certain phrases and how the search engine's work.

Follow the links below:

Google Analytics

Google Webmaster

Bing Webmaster

Yahoo Webmaster

Comments

Submit a Comment

No comments yet.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)