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Top 10 Restaurant Pages on Facebook

Updated on July 13, 2013

The best Restaurant Pages on Facebook

Facebook is probably the second best web marketing tool for restaurants as of right now, the first one being your own website and Google.

In this post I’ll show you the 10 best Facebook pages of Restaurants , and tell you why they are so good.There isn’t a best one or a worst one , because each and every page has it’s advantages , compared to the others.They all look great and professional and you can get inspirations from each one of them.Very soon I will share a list of the best cleaning service facebook pages and keep sharing the best facebook pages of each type of business.

KRISPY KREME DOUGHNUTS

The page of Krispy Kreme Doughnuts is in this list because it simply has everything , that a Facebook page needs.From a list of all the locations where you can find restaurants from the chain , to an Instagram feed with great looking pictures of the products they sell , they have it all.The page cover is constantly being updated , with things from new products , to weekend specials , and the 4 million page followers are obviously loving it.

WHITE CASTLE

The page of White Castle is also a great , because it doesn’t only have information about the restaurant , but they frequently run great free deals for their’s users.Right now they are running a deal that gives you a coupon for 2 free sliders if you sign up at one of the company’s websites.This way they gather emails and personal information ,that they can later use for other marketing purposes , and at the end of it , White Castle will probably benefit a lot from that campaign.

JAMBA JUICE

The page of Jamba Juice is very successful , because the company stays constantly involved with the customers.The page admin uploads a great picture of the company’s products almost everyday and the great look of the pictures makes people click and comment on it.After all , we know that a picture is worth a 1000 words , and in this case it might be worth a 1000 bucks(if not even more).

HUDSON’S CAFE

Hudson’s Cafe doesn’t have one of the most popular Facebook Pages , but they definitely have one of the best looking ones.The thing that makes their page stand out is the online ordering form , that let’s you order food for pickup or delivery right from Facebook with your Facebook account.They use a system called ChowNow which I’m gonna talk about in a separate post.They also have all the basics that we already saw in the other pages listed above.Great pictures of their dishes , a great profile Cover and the Restaurant’s business hours and location are included in the “About” section.

JIMMY JOHN’S

Jimmy John’s page is probably one of the best pages when it comes to showing their happy customers.This is probably the main thing they are putting their efforts in , and with a good reason.Everyone who sees how happy the customers at Jimmy John’s will want to go and try their meals himself.They also have an order for delivery form , that definitely benefits the user experience

HOOTERS

Hooters has a pretty simple ideology – “Good food – Good looking servers”.Their servers are beautiful young girls with great bodies , and that’s exactly what they put an emphasis on.That’s what they are showing on their Facebook Page too.The girls they show on their page is not what I’m getting to though.Hooters’ strength and main advantage over every other restaurant is the good looking girls they have.The idea here is to show what your restaurant’s strength is and show it as good as they have.Hooters also runs virtual challenges on their Facebook page , which gets the customers involved and makes them keep coming back to the page.And customers coming back to your page is what you want , because each time they come back , they can see your new meals , lunch specials and other things you’ve added to your page.

THE CAPITAL GRILLE

Talking about strengths!The Capital Grille is a pretty fancy restaurant and that’s what makes them different from the competition.That’s what they have tried to show on their page , and if you ask me , they have nailed it.From the pictures of their fancy meals and wine bottles , to the women in black dresses with no back and men looking like James Bond ,everything looks classy.They have a special section with their wine expert and the master chef , and the cherry on top of the cake is the reservation system on their Facebook Page which just adds a little more exclusiveness to everything mentioned above.

CHICK-FIL-A

Chick-fil-A’s page keeps the customers involved by asking them fun questions everyday , and very often , they’d reward the best answers with a gift card or something else.If you’re not running a big chain like this one , you could stick to questions alone , without the gifts.As I’ve mentioned before , customers like being part of a community , and fun little questions area a great way to keep them involved.The page also has a “Downloads” section which lets you download digital content like Wallpapers , a great marketing technique that we haven’t seen in any of the other pages listed so far.

A&W RESTAURANTS

A&W Restaurant’s page is different from the other pages listed so far , because even though they have over 150 000 likes , a lot of them active users , they manage to answer questions and concerns that their customers post on pictures and as posts on the wall of the page.This of course means that the company has hired someone to manage the Facebook page full time which costs some extra cash , but for a big chain like A&W , this obviously is not a problem.Anyhow , A&W Restaurant’s page definitely has a place in our top 10 Restaurant Pages on Facebook list , because the user engagement on the page , the daily status updates with deals and specials and , the great pictures uploaded on the profile, definitely a recipe for a successful Facebook page.

DENNY’S RESTAURANTS

Denny’s Restaurants Facebook page is the last addition to our Top 10 Best Restaurant Pages on Facebook list , but it’s certainly not the last in terms of quality.The number of 512 thousand likes is certainly a serious statement of the quality of the Facebook page and of course the quality of the restaurant chain itself.There’s plenty of information posted on this page like in all the pages so far.The thing that separates Denny’s Restaurant’s page is that the admin of the page is certainly familiar with the current trends on the web and he or she uses it very well.Posting funny pictures of trending internet “memes” and other internet characters related to the restaurant’s business and menu is a great way to engage your users.Even if the picture is not that related to the restaurant , users tend to share funny pictures with their friends.Once these friends see that the origin of the picture is your page , they might look at it , and why not even become loyal customers when they see the pictures really related to your business , like juicy steaks , burgers fries , smoothies etc.

Whatever your approach to Facebook pages might be , and whatever your approach to your customer might be , remember that engaging the people that have liked the page is mandatory and uploading pictures often is a great way to keep ‘em coming and checking you out.A very important thing to remember is to not overdo it.Posting things like “how are you” every 2 hours is not the way to engage people , because just like in real life it gets annoying after the second time you say it.Keep your following entertained is also a great way to make sure your customers are gonna keep visiting your page and your restaurant.Remember that your Facebook page might be your best connection with your customers putting aside , the times when you really interact with them , when they come in to eat at your venue.The way you treat your customers on your page represents the way you’re gonna treat them when they come to dine at your restaurant.

If you find yourself interested in marketing and management and or you have a restaurant, check out our restaurant marketing website, where you'll find lots of interesting articles on the subject.

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