ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Technology»
  • Computers & Software

Top 6 Facebook Viral Marketing Tools

Updated on April 6, 2016

Body

Although using Facebook for business purposes is a quite different experience than using it for official reasons, the core goals remain the same.

  • Reach your audience and peers
  • Communicate information
  • Stay connected
  • Build a network

Accomplishing all these goals simultaneously is crucially necessary because even if one of them is not being achieved, your campaigns and advertising will not have the requisite outcome.

That is why social media marketing strategies rely heavily on viral marketing, which ensures that your message is being communicated to and interacted with a larger chunk of social media users. Going viral may not be always possible, since it is mostly up to your followers and targeted audience. If your fans like the content they will share it the most and that is how a normal Facebook campaigns turns into a viral campaign.

There are several tools available in market that could turn Facebook advertising into viral marketing campaign, and if you are serious about getting your business one step ahead, I would highly recommend that you use these. Here is the list of these tools with their distinct features.

ShortStack

The wide range of templates offered in the tool; help you create campaigns from scratch. Using the design feature and visual editor, you can make you campaigns viral and live in a matter of minutes.

Create any type of campaign in the software, given the wide range of option it offers. The software is free for basic use but in order to use the premium services you can upgrade at a very reasonable cost. The upgrade also allows you to remove the branding of ShortStack, so it looks like that the campaign was created within Facebook.

Post Planner

Engagement on Facebook content is one of the biggest reasons behind your sales, high conversions and profits. Post planner offers the engagement to marketers that make the Facebook posts go viral by increasing their exposure and reach.

Focus on the content that is better in quality rather than quantity and advertise it through post planner. According to their website, “The app helps you FIND scientifically proven content that skyrockets engagement, boosts reach and drives more traffic to your website from Facebook, Twitter & Pinterest.”

Use the analytics feature to see how your viral campaign is coming along and use those analytics to make the future updates better. Follow up with the type of content that works better, for example if your analytics show that images bring more engagements than text updates, you can use more of the pictures instead of information in just text form.

You also have the option to search the images and posts that went viral in past through post planner and use them to define your further strategy.

Buffer

If you are marketer, I am pretty sure you have heard about buffer from several fellow colleagues and other marketers. Buffer is a very important social media management tool that plays a crucial role in viral campaigns and Facebook advertising.

Make a schedule and create a bulk of posts that will be published in the time allotted to them. This helps the social media manger save time as he / she would not have to stay active all the time. The other advantage is that since posts are published in the prime time, when most of your audience is actively scrolling through news feed you are reaching more people. Higher reach means higher shares and engagements that directly results in viral posts.

Just like post planner, in buffer you can see the analytics and find out how your posts are doing on Facebook. With the help of analytics, modify your strategy and add the type of content that is more viral in nature.

NewsWhip News app

For news and media outlets, use this app to keep track of stories that are currently trending and popular in your network.

The article and news stories with most engagements are shown in the app, so you can create the stories on same format. You can also filter stories by their location and target one specific country or local area.

Its algorithm is designed to pick up the posts based on social velocity that is the amount of time a story take to get likes, comments, shares etc. The less the amount of time, the more is its importance in viral campaign.

TabFu

Use TabFu to create tabs and landing pages that will result in high conversions and larger leads. The striking templates allow you to create email opt-in tabs and motion posts that bring in huge viral traffic and get posted right inside audience’s Facebook timeline.

The tabs are very helpful for users who want to see the specific information, as they do not have to go through all posts. Through tabs, users can find required content without getting lost. This way your content gets seen by targeted audience and is shared more by genuine users who are actually interested in it.

Like most softwares, TabFu also has the option of seeing analytics on your Facebook ads and viral campaigns.

Tout

There is no doubt that video and video marketing has become a huge part of social media content since late 2015. GIFs, animations, motion posts and short videos of 15 to 30 seconds have become increasingly popular because their interactive nature.

Video itself has become the greatest tool to make any campaign viral. Tout is the software that helps in creating short 10-15 second videos, which you can post on your Facebook or Twitter as status updates.

The advantage of video is that it communicates way more information than a picture or text. Text takes time and most people do not like to read long paragraphs, while one picture can only show a limited information. Video however, has the ability to show a long story in mere 10 or 15 seconds and looping can convert 6 hours of work into sixty seconds.

Use tout to make these videos more effective and highly viral.

Most marketers and social media influencers argue that viral marketing and viral campaigns do not actually help in leads and higher conversions. The reason being their short-term fame, which vanished as soon as the users find a new favorite post. Viral advertising has very little impact on users and worldwide, as compared to social campaigns that actually make an impact and leave a mark in history.

Even then, it does not mean that you should not give any attention to viral marketing. The short-lived fame brings customers and audience for the time being and using that momentum, you always have the opportunity to keep creating great and unique content that will keep the audience hanging and longing for more.

About Author

Gina Hales,

MBA in marketing, immaculate problem solver and a profound researcher, helping out marketers through her experience and expertise to achieve the next level in marketing.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.