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Top 5 Mistakes eBay Sellers Make: Tips for effective Selling on eBay

Updated on May 15, 2016

So, you want to get rid of your household junk and other waste lying around for a long time. eBay is probably the best alternative to sell it online and make a quick buck. However, before you do that, there are certain things you should keep in mind.

There are a number of sellers out there who begin with great enthusiasm and optimism on sites like eBay and Amazon, but soon run out of gas when they do not get the desired results despite best of efforts.

Below are a few points that, if taken care of, may help improve your results.

1. No Pictures/Clear Pictures: One of the most common mistakes that sellers make on eBay is not including an image of the product you are selling at all, or not having clear images. Any sane buyer would not even look at a product that does not feature a clear image. In fact, it is advisable that several clear pictures of the product should be uploaded with the product view from different angles. This helps the buyer get a good look at the product before he decides whether he wants it or not. Multiple pictures of the product might just tilt the balance in your favor

2. Less Information: I am surprised to see the number of bids that sellers receive, having small and garbled information about the product. How can you expect to sell when buyers are not really sure what they will be bidding on?

An informed buyer would surely like to get as much information about the product as possible and a comprehensive description of the product might just do the trick. Make sure to include important details such as model number, size, color, storage capacity etc. If there are minor defects, mention them as well, in order to avoid disappointment for bidder.

3. Pricing Issues: It’s not really necessary or advisable to start your auction with too high price or reserve price. Start with small but justified amount and get your bidding going. Remember, you are not only one here who is trying to sell an item. Many people out there are trying to make money in this crowded marketplace.

I have seen on eBay, if you have a reserve-free item starting with $1.00, it will get more bids and will finish at a higher price as compared to similar auctions with higher reserve price.

4. Fake accounts: This one is especially for novice sellers, who think it is a smart move to use different accounts or to get their friends to bid for the item, so as to increase the closing price. Do not fall for it, people out there are smarter!

You may even get banned for such activities. Just so you know this is known asShill Bidding.

5. Being unresponsive: If you want to be on eBay in the long run, it is important to understand the importance of being responsive to customer concerns. It helps in building your goodwill to be customer friendly and to respond to their queries/complaints in a prompt and positive manner.

The customers always have the feedback option to fall back upon. A happy customer may or may not give you a positive feedback but an irate dissatisfied customer would always ensure a negative feedback for you.

Avoid making this mistake. Always be courteous and polite to customers, even if they want to return your item. Remember, customer is GOD.

On a final note, I would also recommend to do some research before listing an item and then get going.

It’s not that just new sellers make these mistakes, but are very common ones. It is not difficult to avoid them, if you understand how they can impact your business.

Written By Atul Dahiya


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