Top Ten Ways to Promote your Blog or Website
"Hope is not a strategy."
The most important thing you can do is write good content that people will love to read, sending them through your archives, and leaving them hungry for more. But how do you get the viewership to read your content in the first place?
We'll go through ten easy ways that boost your views, increase your website traffic, and promote your blog content, all for free.
If you can, schedule the frequency of your blogging whether it's every day or every week. This will give your readers an expectation of your publishing schedule and keep them coming back on their own to check in.
What is your favorite social network to use?
2. Social media
Social media is a great outlet for promotion. Allowing people to follow your activity on their favorite social media keeps your engagement with them close at hand. Make sure each of your new posts are shared with each network, and allow your readers to easily like and share your content.
Word of mouth marketing is a powerful tool. If your followers start sharing your content, one of their friends may share the share, and so on until your army of promoters have done quite a bit of the ground work for you.
Social media is too powerful to be denied.
3. Using groups, communities, and boards in social media.
To take social media one step further, find a community or group that closely relates to your content and submit your teaser link to it leading back to your article. This will bring your blog to thousands of new people already interested in the content because they've joined a group related to your niche.
You can find several populated groups in each network, and it wouldn't hurt to even start your own.
Add a link to your profile, and submit to multiple related groups.
Tweet out links to your blogs once or twice a day. Try submitting the same link with different teaser text the following day.
Create a board for each niche you have and pin your articles to the related boards.
Add a link to your profile shared to public, and submit it again to popular communities related to your niche.
Add a link to your profile and to the groups you belong to.
4. Link Building
Link building used to be an important part of getting your website noticed in search results. With the latest changes, it helps but it's not as essential before. In fact if you use bots to spam your link your website will be penalized.
Nonetheless it is still important to get it out to at least a handful of popular websites.
The top five websites to submit to are:
Note: When submitting to Reddit it is important to submit to a related subreddit and keep a 10:1 link ratio of other content to your content. Reddit is notorious for sniffing out self promotion and down-voting your plug into oblivion. Reddit's user base is so large though, it's worth following their rules to potentially receive a great boon to your traffic.
E-mail is still a great tool to feed engagement directly to your followers. Allow a spot on your blog where people can sign up for a newsletter driving your audience to your latest posts.
You can use madmimi.com or mailchimp.com to create a nice looking newsletter, manage your e-mail lists. and track the effectiveness of each newsletter you send. You can see if your e-mail was opened and if the reader clicked through to your website.
6. Engage in forums.
Find a forum of your particular niche and participate in the conversation. Sometimes people will be looking for information you have written about in your blog and you can link them directly. Other times you can just be a great source of information and people might find your blog through your forum profile information.
7. Comment on other blogs.
Don't be one of those annoying spammers and especially don't paste links to your website in the comments you leave others. Comments are typically "no follow" which means search engines won't count them for link building.
Read other people's blogs and leave insightful comments. Build relationships with other bloggers especially in your niche. People can find your blog through the profile you use to post with. The better your comments are, the more likely you are to build engagement.
8. Consider SEO when writing your blog posts.
Let's face it, the majority of our traffic will eventually come from Google. When writing your blog posts you will want to use a key search word or phrase throughout your article to improve your keyword density. You will want this to occur naturally and don't go overboard.
When it comes to keyword density, aim for no more than 5% in your article or your post will become penalized. You can use a free browser extension like "SEOquake" to quickly calculate your top keyword densities in a page.
Another important area to place your keyword is in the url of your article, the H2 tag (your title of your post), and the summary of your article (located in your meta description).
9. Utilize your RSS feed.
Any tool that automatically shares your new posts to those that follow it is a tool worth having. Make it easy for your readers to add your RSS feed to their client.
10. Join a blogging or networking community.
There are various communities to exchange your links with other bloggers. A community I use to promote content and mingle with social media experts is Empire Avenue.
Empire avenue is social media gamified and it's free to use. Your account carries a share price that fluctuates as it's bought and sold. It also pays a dividend to its investors based on your social media activity. So to earn eaves (the paper money currency) you must invest in others to grow your collected dividends, which in turn grows your social media network. You can also use the eaves to run missions; driving people to your website, follow your social media network profiles, etc.
Put your plan into action!
These are my top ten tips for promoting your blog. Put your plan into action, and give your content the viewership it deserves.
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