ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Treated Badly? How to use Media Shame on a Corporation: 7-Step Guide to get Justice with Youtube, Twitter, and Facebook

Updated on June 27, 2018

Youtube as the Great Equalizer

Have you suffered injustice at the hands of a big corporation? Are you on your local dealer's "do not answer" list? Here are some examples:

  • airline broke your $1000 equipment when baggage handlers literally threw the stuff around
  • car has a problem that cannot be reproduced by the dealer... until AFTER the warranty had expired
  • big appliance you got from your local retailer wasn't working out and retailer is ignoring your phone calls

The conventional wisdom when you can no longer get satisfaction through customer support, is to either find the CEO or president of the company and write him or her a letter directly, or get the local consumer reporter involved.

However, if you are dealing with a big national or international company, or at least their local authorized representative, you may be able to get satisfaction by making an Youtube Video instead, and make it go viral.

Here are 7 steps to make that happen.

1. Get Prepared

Get all the facts about your situation together. \

Create a timeline outlining all the contacts between you and the company, and make sure you have used most methods reasonable people would have used.

Have all the receipts and damage estimates and such things prepared, and basically get all the facts and documentation straight.

2. Get Help

You need to list your assets, like who has a camera (no, a webcam is not good enough), tripod, other video equipment, and you need to know which friend has expertise in music, song-writing, general writing, even directing and video editing.

Even those who has no expertise can operate equipment, be background actors in a "skit" around you as you sing or act, help you critique the script and song, and so on.

3. Write Snarky

Write a snarky poem, complete with rhyme and rhythm, that describes your situation, and how you've been mistreated.

If you are a songwriter or know one, write an original song. If not, pick an existing song that you can substitute the words. The idea is to "sing the blues", or a melancholy country-and-western song. Those are probably the easiest to rewrite.

If you can't write, find a friend who can, and share the credit.

If you can't sing, rap instead, or do a monologue / soliloquy, like "Lament my late car transmission" or "Ode to my Guitar killed by Baggage Handlers" (just some ideas!)

However, don't be TOO snarky or insulting. You want to appear as the victim who tried to be reasonable and bent over backwards, but was basically taken advantage of. You don't want to sound like you are out for blood.

4. Record it!

Now that you have a script (or sorts), it's time to perform. Flesh out the poem / song by actually performing it and recording it, karaoke style. If you can play your own instrument, even better. Record both video and audio.

Practice and rehearse a few times, listen to your own performance, rewrite it if needed. Refine the performance. Don't worry about your mistakes yet.

If you want to use costumes or props, make it related to your topic even if only peripherally. It makes the whole performance more memorable.

If you want friends to act a skit behind/around you, rehearse that as well, and tape the rehearsals.

A lot of things can be fixed up in the editing, so, again, don't fret over minor gaffes.
Make multiple takes, use multiple cameras from different angles.You can intercut later.

Use a tripod. You don't want "Blair Witch" style shakiness.

You will record 5-10 times the footage you need for the final video. Don't worry about space... yet. Record many times, and you can pick the best parts in the editing phase.

If you don't want to do all that, just do a webcam-style talk-into-the-camera appeal, but it's nowhere as catchy as a music video.

5. Edit it!

With popularity of iMovie and Windows Movie Maker and other video editors like Adobe Premiere Elements, Sony Vegas, and so you can edit your own video, but the best way is probably to ask around if any friends in film school or such have access to a REAL video editing system like AVID and do the editing there.

You can merge different scenes from different takes into one final product. You can even throw in other bits of stock video, background info, even retake certain parts, and more.

You can just do a webcam style appeal, but it'd look somewhat silly and amateurish. The idea is to make it look semi-professional, but not too much so.

Keep it short, even SHORTER than a regular song. A full song is 4-5 minutes, so you may want to do it in 2-3 minutes. You're not making a movie, just a short catchy video.

6. Share it!

Once the video is finished, upload it to Youtube and put in a good description. Make sure you give it some good tags.

Then post the video link in a few consumer complaint websites in the appropriate sections (NEVER SPAM! NEVER!)

Spread the video via other social media, such as Facebook and/or Twitter, but again, never spam. Find the appropriate groups and only post on relevant places.

You can achieve somewhat lesser effect on Twitter by using creating a snarky name, like ____hatesme, or boycott_____ (where _____ is the company name) and start following people that may have something to do with that company, and start posting sordid details of your encounter and how you become disgruntled.

Or even better, use mutliple social media together. Create a Youtube video AND put in your the related Twitter account. Tweet a short URL of your Youtube video. Cross-promote.

7. Repeat as needed

Rome is not built in a day, and it may take several days before your video go viral.

If your video never did go viral, make a part 2, and a part 3... Sooner or later, if the video's "good enough", and the message funny enough, (I know, a lot of ifs) people will notice it, and spread it for you.

Then just wait for a call from the company or their national HQ offering to make it right.

Why Does This Work?

In general, the bad publicity generated by such video appeal gone viral is costing the target far more than to compensate you for the injustice. It is essentially public shaming, and Youtube and other social media makes it very easy for any one to publicly shame a big corporation.

However, it is assumed that you are dealing with a real corporation big enough to be monitoring public sentiment, and actually care about their reputation in the real world, and have competitors. It won't work on a small company in your local town with two employees.

And it does work. Just ask Dave Carroll

Dave Carroll got very disgruntled when United Airlines broke his $3500 Taylor guitar and refused to accept responsibility... AFTER running him around for months. So he made multiple songs lambasting United Airlines, and got MILLIONS of hits. Taylor, who made the guitar, later gave Carroll TWO brand new guitars.

Other Social Media and Conclusion

While Youtube isn't the only way to address a complaint, it is probably the easiest to go viral.

Even if you don't get a refund check you'll at least get the satisfaction of getting that off your chest.

And you may yet become an Internet meme and get your 15 seconds of Internet fame.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)