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Twitter’s New Logo Review – “We will miss you Larry”

Updated on June 7, 2012
New Twitter Logo
New Twitter Logo
Twitter Bird Comparison
Twitter Bird Comparison
Pic-2 (Twitter)
Pic-2 (Twitter)

With an increasing penetration of social media into personal life, it was no surprise to see famous Twitter change its logo.

First look says “where is the difference”? But when you look carefully, you will find that the new logo is being digitalized and simplified.

Company will surely likes to project themselves as a fast growing company into a world of no limitations. But was it absolutely essential to change the logo? The below write up is my personal views on this topic.

No one would have thought that a small project named “twttr” in 2006 will become so popular that it will hit 400 million tweets per day and 140 million users within a span of 6 years. Twitter as we all know it today had been the “SMS of the internet” for quite some time.

Twitter started with their name as their brand logo (pic-2 ) till Sep, 2010 along with the mysterious blue bird whose name was made public in Feb, 2012 as “Larry”.

On 6th June, 2012 Twitter has unveiled a new logo. A vibrant blue bird with a haircut. Definitely it’s not Larry. And the new bird started its flight up above. This was definitely the idea to communicate a fast growing company.

Twitter says, “This bird is crafted purely from three sets of overlapping circles”. Simple geometry symbolic to user’s network, interest and ideas. Thus company promises a better network in the coming future with an ease of sharing ideas and interests through tweets. This thought has struck the right note. And obviously the new “Bird in flight” is the ultimate representation of freedom, hope and limitless possibility.

What differentiates the new logo from the old one are the following: -

  1. Darker shade of blue is used in the new bird.
  2. The flight path is changed for the twitter bird. Now it will aim higher whereas the “old bird” was moving horizontally.
  3. New blue bird got a hair cut! Yes, few feathers on old bird’s head are gone now.
  4. Bird’s beak has straighter out, probably to help in its flight.
  5. Feathers got reduced and thus more aerodynamic body for a perfect take.

Company is clear with the new logo. “Grow fast” and sky is the limit.

I really feel that apart from the communication that the company exhibited, the old Twitter Bird was my pick. With a few hairs and extra feather, it looked much cute. The new logo is purely another form of a clipart. I believe the emotional connect with the old bird was much better, the new one will have a digital connect with the sleek body.

Adding more to it, twitter must have felt that it will not be able to defend “Twitter” or “Tweet” as trademark anymore. Competition is catching up and these words have become a part of the official internet language nowadays. I think Twitter management saw this much early that “Tweet” will become as generic as “Blogging”. And the logo without any words will be a perfect solution for it.

But why this change in bird logo from one to another? I am still visualizing how the 3D image of the new twitter bird will look like. I am talking with respect to the twitter merchandise. I have seen lots of twitter bird toys in supermarkets. I wonder how they will look like now. I am sure kids will not love it. Who kids? Of course, twitter’s future customers!!!.

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    • ib radmasters profile image

      ib radmasters 5 years ago from Southern California

      Who cares, this is for the birds

    • ksknair profile image
      Author

      Sanath Nair 5 years ago from Kochi,India

      ib radmasters,

      It really cares in the marketing and ad industry. Logo is the identity/character of the organization. The famous Swoosh of Nike or the Apple with a bite, it won't be wrong to say that some logo has grown above the company itself.

      Hence it is to be seen that the "New Blue Bird" of Twitter can deliver the same magic.

    • ib radmasters profile image

      ib radmasters 5 years ago from Southern California

      You are absolutely correct about business. Unfortunately, it is like waving shiny objects in front of a cat, it gets their attention but even if it is not something that the cat would ultimately need, or even want.

      Marketing is pimping the way it is done today. Hubpages has collected people to work long hours with little pecuniary gain to show for it. Yet, hp and google can amass fortunes through shear volumes pennies at a time.

      Twitter and Facebook a private companies enabling the continuation of our loss of personal privacy. The government is no longer the principal invader of that privacy.

      From the costco, to the supermarkets with their club cards, allow tracking of an individuals life. We are at the mercy of the integrity of these companies on how they use that information.

      The persons most susceptible to invasion of privacy and identity theft are those that think they have nothing to hide or nothing to be stolen. Both thoughts are false.

      I don't use the carrot of writing on hp for money. First, it wouldn't even pay for the overhead, and second I don't support these companies that use google adsense.

      Yes these methods work for the company, but not for the people. The risks outweigh the gains.

      If I want to share info with my friends, I contact them directly rather than being a voyeur on Facebook and Twitter.

      my opinion....

    • ksknair profile image
      Author

      Sanath Nair 5 years ago from Kochi,India

      Very deep thought!!!

      And I should be agreeing with all your points. Yet, we humans continue our chase.. Our behaviors enables companies to try different marketing techniques.

      Are people ready to trade away their privacy just for the sake of social networking? Don't we have "Great Personalities / Great companies before the era of fb/twitter/orkut etc?"

      I believe less we know a person the better we prepare ourselves with multiple options. Companies do a lots of research on behaviour analysis, segmentation, demographic profiling and what not, just to align their marketing activities. And most of the cases it becomes monotonous and companies end up eroding their balance sheet figures. Its a vicious cycle and once they fail again land up doing extra research and same single set of marketing activities.

      Anyway, this may go long, if I start typing all that I feel.

      Coming to your point on Hubpage, I am well employed with an MNC and they pay me well. So I am not one of those persons who wants money through Hugpage. But I would love to see people reading my articles and commenting just like you did. The joy of speading your thoughts across the globe is amazing!!!

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