Twitter’s New Logo Review – “We will miss you Larry”
With an increasing penetration of social media into personal life, it was no surprise to see famous Twitter change its logo.
First look says “where is the difference”? But when you look carefully, you will find that the new logo is being digitalized and simplified.
Company will surely likes to project themselves as a fast growing company into a world of no limitations. But was it absolutely essential to change the logo? The below write up is my personal views on this topic.
No one would have thought that a small project named “twttr” in 2006 will become so popular that it will hit 400 million tweets per day and 140 million users within a span of 6 years. Twitter as we all know it today had been the “SMS of the internet” for quite some time.
Twitter started with their name as their brand logo (pic-2 ) till Sep, 2010 along with the mysterious blue bird whose name was made public in Feb, 2012 as “Larry”.
On 6th June, 2012 Twitter has unveiled a new logo. A vibrant blue bird with a haircut. Definitely it’s not Larry. And the new bird started its flight up above. This was definitely the idea to communicate a fast growing company.
Twitter says, “This bird is crafted purely from three sets of overlapping circles”. Simple geometry symbolic to user’s network, interest and ideas. Thus company promises a better network in the coming future with an ease of sharing ideas and interests through tweets. This thought has struck the right note. And obviously the new “Bird in flight” is the ultimate representation of freedom, hope and limitless possibility.
What differentiates the new logo from the old one are the following: -
- Darker shade of blue is used in the new bird.
- The flight path is changed for the twitter bird. Now it will aim higher whereas the “old bird” was moving horizontally.
- New blue bird got a hair cut! Yes, few feathers on old bird’s head are gone now.
- Bird’s beak has straighter out, probably to help in its flight.
- Feathers got reduced and thus more aerodynamic body for a perfect take.
Company is clear with the new logo. “Grow fast” and sky is the limit.
I really feel that apart from the communication that the company exhibited, the old Twitter Bird was my pick. With a few hairs and extra feather, it looked much cute. The new logo is purely another form of a clipart. I believe the emotional connect with the old bird was much better, the new one will have a digital connect with the sleek body.
Adding more to it, twitter must have felt that it will not be able to defend “Twitter” or “Tweet” as trademark anymore. Competition is catching up and these words have become a part of the official internet language nowadays. I think Twitter management saw this much early that “Tweet” will become as generic as “Blogging”. And the logo without any words will be a perfect solution for it.
But why this change in bird logo from one to another? I am still visualizing how the 3D image of the new twitter bird will look like. I am talking with respect to the twitter merchandise. I have seen lots of twitter bird toys in supermarkets. I wonder how they will look like now. I am sure kids will not love it. Who kids? Of course, twitter’s future customers!!!.