UI UX Design As a Research & Development Process
The landscape of user experience design process continues to change as if overnight! So much so that, such a tailwind, if I may call it so, puts UI UX designers in orbit where they have to achieve speed, evolve, and move neck-to-neck with latest design trends. As a designer, you have to be always ready to rip apart any eventuality striking a design. Because fear of redundancy is real, fast-paced internet technology reduces reaction time to a near ZERO.
A designer’s only savior in the capricious digital realm is RESEARCH. A business’s perspective, or say, a user’s perspective may have sufficed a year or so ago. In today’s time, you cannot afford to overlook niche-specific market trends while designing UI UX experience. UI UX Design strategy not based on a gamut of perspectives: business, user, market, is doomed to crash.
Research is Integral to User Experience Design Process
1.1 A Humane UI UX Design
Of course, web designers are now keener to impart a human touch to UI UX design. Sophisticated designs, but shorn of real-life relevance, is no longer crowd-puller. Technology has to facilitate, not deter, seamless human-machine interaction!
In today’s digital realm, UI UX design is akin to poetic creation. Anything relatable to us is a welcome intrusion. Say for example an eCommerce website records an abnormally higher number of card abandonments, you can solve it by adding features like free delivery on first order or discount coupon applied automatically. Customers not only welcome such intrusions but also actively seek it.
From an ardently data-centric process, a departure from such a belief has made UI UX designing a humane endeavor, driven by human perspectives. That said, human perspectives are driven by narration. In addition, narration is nothing but a branding of a personality. It’s here you see art, cognitive science, technology merging to create a unified user experience. Since UI/UX design is about developing brand personality, as a designer, you have to, therefore, resort to INTENSIVE RESEARCH to impart subtle human shade to a design.
1.2 Pre-Design Research
As you delve into pre-design research, ask yourself:
What UI/UX deliverables I expect my design to furnish?
To what extent will the development team be able to implement my design?
Is my design maintain-able?
Is my design flexible enough to accommodate future updates?
Since we are here to discuss the research aspect of a design process, we will not touch upon any other subject presently. So let’s see how research affects UI/UX deliverables.
Resort to Intensive Research to Impart Subtle Human Shade to a Design.
1.3 UI/UX Deliverables
UI/UX deliverables – what is your rapport with the term? Castigating it as the technical aspect isn’t right, is it! Anyway, it’s about incorporating research findings, ideas, and market trends into a design. Deliverables remain almost the same – irrespective of the scale and size of a business, whether it is a small startup or a big enterprise – for a UX design.
1.4 User Research Takeaways help you Harness UI/UX Deliverables
For a compelling UI/UX design, user research is of utmost importance. There are plenty of options available that you can utilize to conduct research, including field studies, individual interviews, online surveys, etc.
These research options come handy to gather insights into customer’s needs, behavior, engagement, motivation, interaction and more. Besides that, findings from research generate valuable recommendations. If incorporated rightly into a design, you are in for groundbreaking success.
Because you have a keen eye on user goals and requisite features, a unique, responsive, and custom UI/UX design is as natural an outcome as night after day. There is no other way to harness UI/UX deliverables. Go the extra mile now, and for the rest of the UI/UX design journey keep enjoying continuous dividends.
Responsive and Custom UI UX Design
1.5 UI/UX Design and Research – A Perfect Recipe for Creating a Perfect Brand Personality
Further, we now understand UI/UX design is about creating a brand personality. As is obvious, a personality has a unique psyche, look, and need – so has a brand. Therefore, research comes handy if you are designing a brand personality, as well.
Advanced technology has shot up user experience sharply, no doubt about that. However, it has slid the user’s average reaction time to a zero. As a result, if your design does not instantly entice or interest users, you lose your target audience forever.
Nevertheless, if you have conducted research, implemented its results into your design strategy, you are in for a rollercoaster ride! I say it because for creating a compelling, a perfect brand personality, by way of design, you need to understand a brand.
1.6 Researching a Business’s Competition helps Remove Pain Points in Design
As is said, the first impression is the last. In UI/UX realm, the saying holds uncanny sway. That is why, while you deliberate on a design strategy, you should give ample space to research on a business’s competitor. That calls for zeroing in on weaknesses and strengths, you find in competition’s design, illuminating grey areas, and revealing scope for improvement.
It seems a journey outside. In reality, however, the more you explore outside the more refined, sharp, and intuitive you become inside. Your design strategy equally becomes error-free as you step into the user’s shoes and explore how others go about UI/UX design.
A shabbily designed navigation, poor visualization, chaotic user experience are necessarily the outcomes of lack of research. Since you do not have research to back your design strategy, it imparts partiality to a design. You cannot design everything according to your whims. No doubt, you have technical knowledge aplenty but you lack a user’s perspective to be a better designer.
Feel Free to Cast your Vote!
Is Research & Development Really a Design Imperative?
1.7 Design Architecture
Brick by brick, you can now proceed to create a perfect design. The bulk of information and insights you have gained because of research will now find a way into the development part of your design architecture. From there, it flows seamlessly into engineering a unique, personalized brand personality.
With intensive pre-design research, your shrewd eyes never miss on any user-side, business-side, or market-side need. As a UI/UX designer, you now have a reservoir of information or data at your disposal. Leverage your research data to create an intuitive UI/UX design for a business, big or small, or use it to revamp an existing design – both at will!
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This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.
© 2020 Shafqat M