ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

UX Design – Part I

Updated on May 13, 2016

What is UX?

The term User Experience (UX) has been introduced for the first time in the well-known book called “The Design of Everyday Things” by Don Norman. User experience is the common term to design activity, emotion and reaction of a person when interacting with a product, service or space.

Experience: Think about the last time you came to the cinema. During 2-3 hours of the movie, you were attracted by the movie, the plot and especially the emotion of leading characters. When the leading character hear a strange noise in middle of the night and open the door, suddenly you become nervous. When the leading character cries, you also feel sad and sometimes you even want to cry. When a character acts something fool, you laugh. When the movie reaches its end, you feel like you just acquire something: You should cherish you own life? You should treat your family better? Or you simply feel relaxing.

No matter what are those feelings, you just experienced a movie.

However, UX reaches beyond the plot of that movie. Do you feel comfortable with the chair? Is the volume too loud or enough to enjoy? Is the theater dark enough? Are people around you silent or do they make noises that irritate you? At a higher level, UX doesn’t start when you enter the cinema. When you just come inside the theater, do the staff welcome you? They open the door and help you reach to the ticket counter. On the ticket counter, there are big boards with banner, poster and character from the films. The yellow light makes you feel warm and delightful.

Those things will create an ecosystem for the experience of users.

Is UX important?

You may think these factors are nonsense. When entering the cinema, you never pay attention to whether the light color is white or yellow, or whether the color of the staff’s uniform is. It doesn’t matter whether where the counter is either. Turning off the light when the movie starts is obvious. You never face the problem when the person in front of you overlay your vision.

A sentence is well-known in UX is: “You know the UX is good when the users don’t think about it.” Let’s compare between watching TV at home and in the cinema. When the movie starts, and some of you gather in front of a pretty small screen. Five minutes after the beginning of the movie, someone says that you should turn off the light, someone else complains that the volume is too low, even when you turn to the highest level. Ten minutes later, someone is hungry and go to the kitchen to find something to eat. After a half of the movie, a cellphone rings and later, you can’t even hear anything because people in your house is talking too loud. Before and after the movie, you don’t have the excitement “I’m watching a movie”. When you’re in the cinema, those problems just disappear and you just need to “feel the movie”.

UX and UX design reach beyond the movie, or at the moment, it is website, application, technology products that exist and those things are undeniably applied in almost every domains of life: Shopping in the supermarket, microwave, TV, banking services.

What makes a good experience?

A good experience consists of many different factors, but at the end of the day, the measurement of a good experience based on 2 criteria:

  • Users can do effectively what they want

Does that experience express clearly what users have to do (such as buying things, completing registration process, searching for information, etc.)? How long does it take for those activities? The rate of person who can achieve that activity? How many taps or clicks do users have to perform? Are new features easy to understand and remember?

  • Users are satisfactory with the experience

The effectiveness is only a piece of the big picture about experience. Not only effectiveness and usability, every single experience brings some emotion to users. Positive emotions are the happiness after quickly completing the task or even the confidence when others love the profile or product. Negative emotions are the irritation when users don’t know where to click, where to go or everything remains unchanged.

UX design in IT

Website and applications have become more and more complicated with the development of technology and new methodologies. One-way communication environment developed into diversified experiences with high interaction. However, even when there are many changes in the process of building, the success of a website will focus on only one thing: how to give users best experiences. “Does this website brings me any value? Is this easy to use? Do I feel comfortable when using this?” These questions are maybe the first thing that appear in customer’s mind when they interact with our products, and that is the base to consider if a customer will constantly use the website or the applications. UX must try to make the customers answer “Yes” for every single question as above.

Although the notion about UX always exists, when UX and UX Design become a crucial domain in IT, this term describes a process and a way of thinking to research and develop products.

This procedure consists of huge stages as below:

  • Research to understand the users
  • Bring out concepts and solutions that can be commercialized to solve the problem of users.
  • Design this solution
  • Bring this solutions into reality and measure the effectiveness
  • Enhance products based on the observation and the measurement

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)