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UX Design – Part II

Updated on May 13, 2016

What is the specialization of a UX Design?

The role of a UX Designer in development team

Among members of a development team, a UX Designer plays an important role in bridging customer and developer, specifying customer insights and business goals, transforming them into features, interaction and interface of the product. The responsibility of a UX Designer may vary from generic parts in the beginning phase to the specific work like workflow of the apps, colors of buttons…

Apart from research and design, a UX Designer gets, sometimes, involved into data analysis and testing to optimize the product.

Principle of a UX Designer

A UX Designer bears responsibility for his work with both end-user and company of product development.

With end-user

Despite having to understand the thoughts of end-user thoroughly, a UX Designer is supposed to take an objective look into product and that product does not have to necessarily reflect viewpoint of end-user. Whenever he has a supposition, he has the tendency to experiment in order to verify it, not accept it immediately.

In psychology, end-user is believed not to always realize their real need. Therefore, it depends on the experiences and perspective of a UX Designer to harmonize customer’s wish with the target of product.

With product development company

Although having the main focus on end-user, the goal of a UX Designer still aims at helping the company to fulfill their business target, and to acquire both of those is not something simple. In the long term, we can say that what is best for customer is also the best for the company. However, in short term, you sometimes will have to give up one thing in return for one another. That is the hard choice for even an experienced designer.

It is required for a UX Designer to bear both responsibilities in mind.

Design process

Any haste in design without research and brainstorm may result in bad ideas and a rough working process. Because of this problem, a proper design process should be based on 2 aspects:

Solution comes from comprehension

A good UX design is not to be formed on screen by Photoshop with beautifully great layout but to be born with a deep understanding about the basic thoughts and behaviors of the end-user.

Experimentation all the way

Even the giants like Amazon and Airbnb encountered many errors during the long-lasting development process of the initial versions of their products, so that is such a common sense if the same story happens to you. So keep experimenting, it is the only way to improve your product.

A design process is split into 5 steps as bellows:

  1. Doing researches on end-user

A research helps you a lot in understanding the psychology and behaviors of user when they use a product. In general, there are two ways of researching applied and they are:

  • Qualitative Research: type of research done through conversing, observing and hands-on experiencing. This is the very first and most beneficial step to gain the information and value used for design process.
  • Quantitative Research: this research will verify and evaluate the user behaviors in a larger scale.
  1. Getting insights from the outcome of researches and observation

You have to analyze the information you have gathered and transform it into the document for design.

  1. Forming idea and starting design process

First of all, you have to outline a basic workflow that most of users will experience, other additional features can be added up later. In order to establish this basic workflow, be sure you come through all the steps below:

  • User flow
  • Sketch
  • Wireframe
  • Prototype
  1. Experimenting

Remember: experimentation is a constant process parallel to designing. After step 3, you need to take prototype into experimentation right away and receive the feedback for any modification. Do not wait until your design grows too big because it can cost a lot more for amendment.

  1. Wrapping up experimentation and product interface

In this step, everything is just a piece of a cake. There are a wide variety of types of interface, interaction, UI Kit sets, animation… for you to select. You do not have to rebuild your outcome as we often say “Don’t reinvent the wheel.”


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