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Useful tips to get your app discovered on the app store

Updated on October 30, 2015

Once you’ve built your app, it’s time to promote it - in earnest. That’s where all the various digital marketing tools come in. However, one of the very basic requirements of promoting and having your app downloaded is that it should easily show up in app store searches. This implies that every time a user searches for keywords that are related to your app, your app should show up in the search results, preferably in the top half of the first page.

Therefore it becomes important to have targeted and optimized your app for all possible keywords and key phrases, as well as optimizing your app for all other possible search tools. And this requires a lot of skill and old fashioned hard work. However, as daunting as that sounds, use these following tips:

Tip 1: Do some brainstorming

Gather your team – preferably the most observant and the most creative individuals first – and talk about all aspects of your app, starting with the app’s name. It’s important to understand that the name itself is one of the biggest tools, and it therefore has to be both imaginative and serve the purpose of marketing the app. Think left, think right, and then do it all over again until you have nailed the essence of the app with a catchy name.

Then, move on to the other aspects, keeping in mind that you have to target all keywords that are potentially related to your app. This will include not just its functionality, but even aspects as diverse as its appearance. A good way to approach this step is to write down whatever comes to your mind when you think of the app. The process should be spontaneous and fun.

Tip 2: Develop a superb app description

This one is as creative as it gets. Being constrained by a character limit, you have to employ every word in a manner that creates maximum impact on the reader. Be sure that the app description is informative and not just “cool”, so that the reader instantly knows what the app can do for him/her.

Tip 3: Optimise for the correct keywords

For this bit, you can rely on the awesome Google Keywords Planner. It lets you generate several new and related keywords, based on the ones that you input. One neat trick here is to first research your competitor’s keywords, and also use them as part of your input list. This will help you use keywords that you may have overlooked.

Tip 4: Create a promotional video

Nothing works quite as well as a well drafted, crisp video that captures the essence of your app. This is because according to studies, 90% of the information that is transmitted to the brain is visual. So create a good, short video that is as entertaining as it is informative. Doing so will stand your app in good chance of getting into public memory, which may further translate into more downloads.

Tip 5: Study other successful apps

Sometimes it just makes sense to study what strategies other successful apps have employed to be where they are today. You might come across some very simple tips and tricks that you may have missed in your own brainstorming session. Also understand how they used their set of keywords to maximum effect, and see if you can incorporate the same into your marketing strategy.

So do remember all the above pointers. Today there are millions of apps on the market, so making your app truly worth downloading will take some skill and innovation. However, if you have a good product, you owe it to yourself and your development team to go all out in ensuring that your app reaches the popularity it deserves.

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