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Website Owners' Webmaster Tools and Developer Basics

Updated on September 30, 2016

HTML Codes in Webmaster Tools

Designing - Building - Operating - Managing & Maintaining your Website A coded operation! - Google Images
Designing - Building - Operating - Managing & Maintaining your Website A coded operation! - Google Images | Source

Website Optimization - Developer Language Made Simple: Part II

Most webmaster transactions can be conducted without HTML knowledge. In most cases, HTML codes and tags are provided by website hosts, webmaster central, and advertisers. They are offered in links exchange, and it becomes a matter of copying the code and then pasting it on the website’s HTML editor. Nonetheless, the novice and newcomer to the trade can prepare themselves for success, by acquiring the basics of this language in order to more easily follow and implement developer tutorial, and to effectively utilize Webmaster Central tools to apply necessary and sometimes vital fixes. Those who possess the resources to hire teams of developers, designers, and IT (Information Technology) technicians, can also gain valuable insight into this coded language and derive benefits that can allow them to take charge of strategic business planning and growth development. Altogether, the power of this knowledge can lead to a more enterprising business environment and can propel business productivity upward.

In Part I of this series, we covered ten of the most common codes used in blogs and webmaster articles. Basically, software developers have all the fun, leaving the population of mortals to work themselves silly. The job of the developer is to tell computers what to do, what to show, and how to behave in response to what the user does. They accomplish this by coding languages in the software using Meta elements to form codes. This brings the meaning of “Intel” to a whole different level, artificial intelligence, with the real brain power being the software engineers behind the coding, otherwise known as Geeks. But this modern-day prophet will take beatitude from the Sermon on the Mount, and pronounce: Happy are they Geeks; for they will rule the

The business of building, operating, and maintaining a website is highly competitive, and can be time-consuming. The use of efficient and time-saving methods may be the key to success in the all-out website optimization war for traffic and to beat the competition. Our goal is to provide those who need it with the basic literacy tools that will get them ready to utilize the vast amount of website optimization resources that are available around the web.

Refresher: In Part of this series, we covered:

1. Query - a user’s request into the search engine: This happens in the process of a search.

2. Index - a tabulated mathematical quantity of search word content

3. Indexing - the inventory, collection, categorization, and storage of data contained on the pages of a website

4. Algorithm - a step by step mathematical system of calculation of data

5. HTTP - Hypertext Transfer Protocol: Search Engines use this coded system to transfer Meta data from the web to the user’s device.

6. URL - Uniform Resources Locator [resources identifier]

7. HTML - HTML headers serve as an important foundation for websites

8. META TAG - tag elements used by software engineers in html coding (< >)

9. WWW: W3C - the World Wide Web consortium that enabled communication between servers and clients.

10 .com - computer output on microfilm (or microfiche)

In this installment, we aim to complete the round up with a combination of Meta terms and search engine optimization tools.

1. Bandwidth: Bandwidth weights into the health of a website since it determines the speed at which a web page opens. A user is not likely to wait five minutes for a page to open if the problem is not cause by the internal network or internet service provider (ISP). In the context of website functionality rating, and more specifically at relating to hosting, bandwidth is used to represent the digital computing signal processing of the rate of data transfer measured in bit rate per send. Computer bandwidth is measured differently from radio bandwidth, which is analog and based on signal and range frequency and is measured in hertz.

2. CMS: Content Management System is a flexible and centralized computer program that allows for plasticity in publishing, editing, and modifying content, as well as interface workflow management. The system simplifies website development by making code implementation more efficient. CMS platforms are commonly used as blog software.

3. CSS: Cascading Style Sheets - allows the website builder to operate with greater control, and to modify the looks of web pages at will, by controlling fonts, text, colors, backgrounds, margins, and layout.

4. Data: In the language of computing, data are understood to represent a set of interconnected items, quantities, or values. In its singular and conceptual form, datum bits can be viewed through its quantification as words, images, and graphs. Data take the following forms:

a. factual information, such as numbers and statistics

b. Information in forms that can be digitally transmitted, such as computer-

coded data

c. Information output by a device, but which requires processing and

interpretation in order to be useful, such results of tests using medical devices.

5. Errors – In general, website owners should regularly check their websites for errors and error codes, because similar to personal computers, websites are susceptible to critical errors. For the same reasons a system error can cause a computer to lose data or freeze, a website error can prevent the user from opening a web page. Major widespread errors can cause fatal exceptions throughout a system. Scanning and repair tools are available for download on the web and in utility section of webmasters central. They can help detect and identify the source of errors and most scanning software programs come with fix it.

a. 404 Error - normally originating in the operating system and caused by misconfiguration of system files, or HTML syntax.

b. Windows ActiveX Error The use of ActiveX controls to implement essential functionality of web pages can restrict the use of those pages and trigger system errors. This is due to the fact that ActiveX does not work across all internet platforms, and its functional is dependent on Microsoft framework.

c. Other Serious Errors - can be caused by bad codes, missing or corrupt registry files, or they may be a sign of malicious software, such as malware and spyware.

6. HTML5: is a markup language for structuring and presenting content and core internet technology. It was implemented to integrate HTML and XHTML. It followed the HTML 4, HTML4, XHTML1 and DOM (cross-platform Document Object [images] Model level 2 HTML [2] to support the family of new multimedia device technology across various platform applications.

7. Meta: is a prefix that can be placed in front of words to indicate something above and beyond, thus, the near perfect relevance of the use of “Meta” in software coding. Examples are: metaphysics, metaphrases, metagalactic. Therefore, the language used by software engineers to code computer language becomes a metalanguage. In other words, the language used by computer software is above and beyond common language to describe such common language.

A. Metadata - means "data about data." Metadata parse and categorize items in context, by objects, and by interest. Metadata are aggregated by resource files in satellite images, IPod, MP3 files, library books, GPS, and other devices, under resource description.

B. Meta Tags - Meta tags are made up of <html> tags on web pages. HTML tags are coded between the opening and closing head, within the HTML of a page to tell the browser specific information about the page. While the Meta tag will not have any impact on the appearance of the page, it explains the page to search engine. Meta tags are invisible in the user’s browser. They cannot and should not be overlooked in website building and optimization. Without Meta tags, a website could be invisible to search engines. That does not mean that the website owner can just focus on constructing Meta tags and neglect any other aspects of ESO. There are no websites without HTML codes, or if such websites exist, their traffic must be non-existent. The following are some basic HTML tags for the non-experienced.

Example 1. Title Tag:

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">



<title>We make your fashion wear to your taste and style</title>



This is a test text



Example 2. Meta Description


<example="your private fashion consultant" designer fashion="2013 designer runway splash">

<meta http-equiv="content-type" content="text/html;charset=UTF-8"> </head>

Example 3. Meta Keyword

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">



<title>We make your fashion to your style & taste.</title>

<example="keywords” content=”women, petite, party, designer" <example=”description” content="evening-gown, prom-style, business-chic, cocktail-dresses, etc.">



This is a test text



8. RSS Feed: RSS stands for Really Simple Syndication. It allows for the syndication of website content. RSS feeds give website owners and bloggers the ability to easily share updates, headlines, and news with social media, bloggers, other websites, and search engines, and to also share with subscribers.

9. SSDP:: Simple Services Discovery Protocol – This is a Microsoft program, which forms the basis for universal plugin and plug and play protocol. It is an Internet Protocol Suite for advertisement and discovery of network services, with emphasis on ‘advertisement.’ SSDP applications tap directly into the user’s messages- called datagram- protocol or the UDP (User Datagram Protocol) and transport the user’s data through special transmission channels or special data paths. This is accomplished when services are announced by the hosting system with multicast addressing to a specifically designated IP multicast address at UDP port number 1900.

10. XML: is the most flexible tool used to transport data between various of applications. The W3C (The World Wide Web consortium) recommended its implementation in 1998 to enhance the HTML language. It works alongside the HTML, and it is highly flexible and customizable. The two languages are almost identical, but XHTML is used more ideally for display on mobile devices with smaller browsers. It is worth noting that XHTML follows the rules of XML and requires exact codes and uncompromised coding. It must also be associated with DOCTYPE document or the document type must be defined. This flexibility makes the XML the most common tool used to transport data between all kinds of applications. XML gave birth to the development of XHTML, which allows for the structure, storage, and the transportation of information stored in the form of XML tags in user-defined XML devices.

11. XHTML: Extensible Hyper Text Markup Language is an improved version of HTML. With the rapid growth of the Internet and computer technology, such as the use of mobile phones, tablets, IPhone, and IPods, HTML would be inadequate to allow for all those different browser experiences. But at the end, it is the HTML in the device that is used to display this information.

12. Warnings: Search engines to issue warnings in analytical reports to individual websites when their crawlers record viruses, and other intrusive, malicious, and destructive risk conditions, such as hacking, bugs, and other malware, and spyware. This information is collected by robot in the process of crawling websites for indexing purposes. Search engines regularly issue these warnings based on missing and corrupt data, broken links, and other risky conditions that the robots might encounter while crawling a website. These conditions can have an impact on SEO rating and website ranking and should be attended to. Ideally, these risks would be identified by internally and addressed promptly.

Web Design - Website Building - Management & Maintenance

Hypertext Markup Language & Cascading Style Sheets
Hypertext Markup Language & Cascading Style Sheets | Source

Wrapping upf this Series

There are yet more of this coding language that can useful to the web owner, or anyone searching for information or looking for update on this subject. We hope that you will find the information contained in this article helpful and applicable to your work. We will continue to research the subject and cover more ground in the future. We enjoy to hear from you and appreciate your feedback and comments. Feel free to email us or leave a comment in this hub. You can follow on facebook at, or on Twitter @jesuieserenity. Read more of our articles on


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    • Marie Yolette profile imageAUTHOR

      MarieYolette Winfield 

      5 years ago from United States

      Hi, Kouros, thank you for your comment. I appreciate it. I've been so busy working on my new website I've little time to stay in touch with my fellow hubbers. I'll be following your work.

    • kouros1950 profile image

      Herbert Vaugjhn 

      5 years ago from New Orleans

      Very informative...


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