ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Website Marketing with SEO

Updated on August 9, 2012


The internet is a place where a person is required to learn, understand and apply various known fundamentals in order to ensure that he succeeds. These are usually marketing strategies that one uses to:

· Drive traffic to their website or blog.

· Guarantee high indexing by search engines like Google, yahoo, Bing once a website is submitted for indexing.

Traffic is the number of visitors that check out your webpages, and they play a very significant role in ensuring that your website is ranked highly by the search engines. In line with this, it is extremely important for individuals to apply the necessary fundamentals in order to attract traffic to their websites. This applies whether a person is a beginner, intermediate or professional on the internet, and one such strategic principal is Search Engine Optimization or SEO as it is commonly referred to.

SEO is the ability of an individual to use concepts such as Meta Tags, keywords and others in their website in a manner that will guarantee the website is indexed as high as possible in the various search engines. It usually is a process that you can either do on your own, or outsource to SEO companies. These are companies that specialize in the ranking of an individual’s website and can easily be found on the internet. However, it takes time and effort to learn and become an expert at SEO. Most of the time is spent researching the best methods to apply SEO and also to figure out the methods that work best for the different search engines.

Despite the challenging first steps in SEO, it becomes relatively easy when you progress and become familiar with the procedure. An important rule to note is that, as you prepare your website, always remember to use SEO. This is because it helps to keep you content relevant to the message of your website and it is also time saving.


When a person’s website is set-up and running, he has to work in order to get the website noticed and have people visiting it. SEO is a powerful tool to use in case you want to achieve this.

1. Let the Search Engines know what your site is about

Once you submit your website to the various search engines, do not stop there. You have to tell them what your site is all about. The search engines in turn visit your website to look for information they can index, so that when visitors type the search word they get to see your website if it is related to the search word.

Information on the homepage of your website should always give enough information about the goal of your website. You realize this by keeping the contents of the page relevant to the objective of your website. For example if your website is about “baby foods” , your homepage should describe the type of baby foods that your website is referring to, the age group of the babies that will use that type of food, the health advantages of feeding babies that particular type of food.…to mention but a few.

2. Page Title

You should include the name of your website in the title since it is the first thing search engines look for when you submit your website to be indexed. The title appears in the title bar of the browser. However, it should always be simple and precise about your website’s objective.

3. Meta Tags

These are normally clues consisting of one word that aid the search engines to determine what they are looking for. You have to fill all the Meta Tag information on your website to make it easier for the search engines to understand the relevance of your site.

These are the first steps to introduce your website to the internet. As with anything else, you have to refine them to suit you and your needs and even improve on them.

NB: Patience is required when working with SEO .

Copyright Denis Mathenge 2012

SEO explained by Common Craft

SEO Techniques

How to add meta tags into your website

How to make search engine friendly titles for your website

How to write content for your website

How do you rate SEO

See results


    0 of 8192 characters used
    Post Comment

    • paul pruel profile image

      Paul Odien Pruel 5 years ago from Philippines and Saudi Arabia

      Packed of facts. I learn new things from you today. Useful tips.

    • Patty Kenyon profile image

      Patty Kenyon 5 years ago from Ledyard, Connecticut

      Useful and Interesting Information!!!! Good Job!!!!

    • denism profile image

      denism 5 years ago from Sweden

      Thanks Christy. That encourages me to continue sharing. If I can be of any further assistance you let me know

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      I am bookmarking your hub to be able to look at the videos when I have more time. Thanks for the information.

    • denism profile image

      denism 5 years ago from Sweden

      Thanks poshcoffeeco. I'll definitely do my best and share my knowledge.

    • poshcoffeeco profile image

      Steve Mitchell 5 years ago from Cambridgeshire

      Nice article. Good luck with your hub career.

    • denism profile image

      denism 5 years ago from Sweden

      Thanks I will look into adding the screen shots.

    • profile image

      NetflixReviews 5 years ago from Somewhere in North America

      I think some screen shots to illustrate key points and shorter pithier sentences for this kind of material will make it easier for visual learners to get this.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)