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What Can Be Done To Speed Up A Website

Updated on August 14, 2020

How long would you wait when visiting a website?

Most people don’t even wait for 3 seconds for the content to pop up.

But why the loading speed of a website is so important?

The answer is, it makes a big difference. User experience, search ranking, SEO and sales and conversion, everything gets affected by the loading speed of a website.

There are many factors that affect the loading speed. That gives a big window for improvement in the loading speed as well as the user experience with the website.

Let us look into some of the steps that can be taken in practice for improving the loading speed of a website.

1. Minimize HTTP

Around 70%-80% of loading time of a webpages is consumed on downloading the different parts of the website like images and script. HTTP request is made for every element and the more component is on page the more time it will take. Reducing the number of HTTP will speed up the site.

2. Loading of CSS and Java at the same time

Normally script like CSS and JavaScript loads in two different ways; Synchronously or Asynchronously. When file loads asynchronously they load at the same time and that can speed up the loading speed because a page loads in loads from top to bottom. But when a page loads synchronously it loads one at a time and that will take more time.

3. Minimize TTFB

Time to first byte or TTFB is the time amount that a browser has to wait before it gets its first byte of data from a server. By reducing the Time of First Byte, loading speed of a website will increase. But rather than being a front-side performance factor this is a server side problem. As per the studies, TTFB should be under 200ms. Normally, the main reason for slow TTFB either can be network issues, complexity in loading the content or traffic on the server.

4. Right hosting options

Choosing the right hosting option for your website is very important. Mainly, new site owners choose cheapest option for hosting. It is alright when your site is new. But as you start to get more traffic in your website, moving to a better hosting option or upgrading it will become necessary. Shared hosting is a cheapest option and is good for website that has low traffic. In shared hosting you share resources with other site owners. But if have a website with high traffic, shared hosting will slow down your progress. It is always suggested to look carefully on your needs regarding your website when you choose a web hosting site.

5. Compression of files

Compression of files is one of the most easy way to improving the loading time. The smaller the file, the less time it will take to load. There are many tools that are available that helps by compressing the file making its size smaller. In HTML and CSS there are many codes that are repeated again and again and can be compiled together without any changes to the actual format.

6. Reduce image size

Images are an important aspect of a website and occupy a large portion in the website. The size of an image is also an important factor when it comes to the loading speed. An image is often very large in size and slows down a website. Reducing the size of an image is a good step in reducing the loading time. One of the easiest ways to reduce the image size is by cropping in to a smaller size. You can also use some tools to compress an image.

7. Use of external hosting platform

Using an external hosting platform is a good way to reduce the load on your website. Especially, when you want to upload a video. Generally, videos occupy a large amount on the website and if you are sharing your server with someone, it will be nearly impossible to upload a video. It will also give the visitors a hard time watching the video because of the low loading speed. Instead of loading it on your website, use an external hosting platform like Youtube or Vimeo.

8. Reduction of redirects

When some content is shifted or deleted from a website, creating a redirect link is the best way to resolve any problem with broken links. But creating too many redirect links will also be troublesome. It will generate many HTTP requests which can leave an impact on the loading speed of the website. The number of redirect links should be minimum an if not really necessary should be avoided completely.

9. Keep checking the speed

As we have already seen that there are numbers of reasons that can be a cause of the reduced speed of your website. Even though you have a good loading speed, it is good to keep on checking the speed. Checking the loading speed from time to time will help you to detect any issues and solve them on time. It will be good to keep your website running properly without much trouble.


We are living in 21st century and everyone is busy doing their own things. Time is one of the things that we really lack today. We are internet addicted people and completely depend on it and if we have to keep waiting for a website to open, we all know how irritated we feel. We hardly wait on site for than 3 seconds before changing into another.

There are infinite numbers of website available on internet and the competition is really high. The loading speed of a website plays an important role in customer satisfaction as well as for search engine ranking. The faster a website will load the better result it will get.

Maintaining a good loading speed for a website is not that difficult. By practicing the few steps that have been mentioned above one can easily get a good internet speed and keep his website on the top of ranking.


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