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What Does Bounce Rate Mean: Importance of A "Good" Website Bounce Rate

Updated on November 22, 2011

What Does Bounce Rate Mean? Simply put, your blog's or website's bounce rate is the percentage of people that visit your home page (or any other page) and click out of your website completely, either by hitting the "back" button in their browser or by closing the web browser. Essentially, readers are "bouncing" right out of your website.

People who have a blog or a website might wonder as to what does bounce rate mean. Here's a careful analysis of what is considered a "good" bounce rate, as well as techniques to help lower your blog's bounce rate if it's too high.

Why Should Bounce Rate Matter to Me? SEO and Bounce Rate

People who visit your website and quickly "bounce" out informs Google and other search engines that the reader is not finding what they need on your website. Search engines strive to deliver relevant content to the searcher. A website or blog that has a high bounce rate of 80% or higher is at risk of compromising that goal. A normal bounce rate tends to be around 50%. However, as a webmaster or blogger, you should strive to lower your bounce rates as much as possible. Anything below 50% tends to be a "good" bounce rate.

"How do I My Analyze Bounce Rate?"

Google Analytics is the go-to tool. Google Analytics showcases the specific page that the person landed on, the exact keyword they inserted into Google to find your web page, as well as the current bounce rate percentage. If you are a blogger who hosts their blogs on Wordpress, then there are a number of bounce rate plugins that can help you monitor - and lower - your current bounce rate.

What Does Bounce Rate Mean & How To Reduce Your Current Bounce Rate Percentage

  1. Check Your Website Speed: People will hit the back button if the website takes too long long to load. Google's Page Speed is a comprehensive tool that will test your website and recommend tweaks to increase your website's load speed.
  2. People Still Use Dial-up: According to AOL, 3.4 million people still use dial-up. That's 3.4 million reasons to remove incredulous coding, java scripts that take too long to load, and memory-heavy plugins.
  3. Do Not Annoy The User: Polls and surveys are tools that allow for qualitative and quantitative research of your web audience. However, they should not interfere with the user's experience. Forcing someone to sign up to a newsletter via a splash graphic that won't close is counterproductive when trying to reduce your bounce rate. Everyone will "X" right out of your blog or website.

Make Your Website as Non-Linear As Possible

Linear websites tend to have "static pages" - pages that don't link to other relevant posts. A blog post, for example, can be informative and deliver a viable solution to a problem. But what is the reader to do once they finish reading your content? Try to have links within your blog posts that connect to other posts.

An intuitive navigation bar will also help reduce your bounce rate. A well-placed navigation bar will entice readers to "look" deeper into your blog or website. In layman's terms, you want readers to click...and click...and click some more. Try to ensnare your readers with your website's format, as well as awe the reader with quality content. Not only will your bounce rate decrease, but your readership will increase over time.

Answer The Damn Question

High-powered keywords are useless if you do not answer a question, offer a solution, or expand on the keyword's purpose. Try to work vicariously through someone who's using the search engine. They will most likely want some kind of explanation or solution to a problem - this is why they are using the search engines in the first place. Lower website bounce rates by offering solid information that your readers can sink their teeth in.


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    • JanMaklak profile image

      JanMaklak 4 years ago from Canada

      Excellent post. Web owners need to pay attention to this to avoid Google lowering the site rankings.

    • profile image

      chrisinhawaii 4 years ago

      Helpful post, Kaiser. Any thoughts on getting visitors to stay for more than 5 seconds before bouncing away?

      I just started a case study today - here on HP - about reducing my blog's bounce rate - focusing less on content and more on page design. I'm particularly going after those visitors whose visit length is less than 5 seconds (which means they never even read any content), so I'm focusing more on that visual, above-the-fold first impression.

      Judging from the search terms that are bringing posts are spot on as far as relevancy's just that I'm not grabbing their attention long enough for them to actually read the content.

      So I reworked my ATF header with a more interesting graphic and layout...clickable image at the top of my sidebar...shortened the header so that some of the post's intro can be seen ATF. So hopefully those changes will have an impact.


    • Learning in Life profile image

      Megan Sisko 4 years ago from SW Florida

      If I lower my bounce rate in general, what will that do for my earnings? For example, I have around 5 poems on my site that don't get much traffic. Are they hurting my bounce rate? Should I delete them?

    • MarleneB profile image

      Marlene Bertrand 5 years ago from Northern California, USA

      This is by far the most beneficial bit of information I have read in a long time. It thoroughly answered my question about the significance of bounce rate and what I could do to decrease my high rate.