ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Does Bounce Rate Mean: Importance of A "Good" Website Bounce Rate

Updated on November 22, 2011

What Does Bounce Rate Mean? Simply put, your blog's or website's bounce rate is the percentage of people that visit your home page (or any other page) and click out of your website completely, either by hitting the "back" button in their browser or by closing the web browser. Essentially, readers are "bouncing" right out of your website.

People who have a blog or a website might wonder as to what does bounce rate mean. Here's a careful analysis of what is considered a "good" bounce rate, as well as techniques to help lower your blog's bounce rate if it's too high.

Why Should Bounce Rate Matter to Me? SEO and Bounce Rate

People who visit your website and quickly "bounce" out informs Google and other search engines that the reader is not finding what they need on your website. Search engines strive to deliver relevant content to the searcher. A website or blog that has a high bounce rate of 80% or higher is at risk of compromising that goal. A normal bounce rate tends to be around 50%. However, as a webmaster or blogger, you should strive to lower your bounce rates as much as possible. Anything below 50% tends to be a "good" bounce rate.

"How do I My Analyze Bounce Rate?"

Google Analytics is the go-to tool. Google Analytics showcases the specific page that the person landed on, the exact keyword they inserted into Google to find your web page, as well as the current bounce rate percentage. If you are a blogger who hosts their blogs on Wordpress, then there are a number of bounce rate plugins that can help you monitor - and lower - your current bounce rate.

What Does Bounce Rate Mean & How To Reduce Your Current Bounce Rate Percentage

  1. Check Your Website Speed: People will hit the back button if the website takes too long long to load. Google's Page Speed is a comprehensive tool that will test your website and recommend tweaks to increase your website's load speed.
  2. People Still Use Dial-up: According to AOL, 3.4 million people still use dial-up. That's 3.4 million reasons to remove incredulous coding, java scripts that take too long to load, and memory-heavy plugins.
  3. Do Not Annoy The User: Polls and surveys are tools that allow for qualitative and quantitative research of your web audience. However, they should not interfere with the user's experience. Forcing someone to sign up to a newsletter via a splash graphic that won't close is counterproductive when trying to reduce your bounce rate. Everyone will "X" right out of your blog or website.

Make Your Website as Non-Linear As Possible

Linear websites tend to have "static pages" - pages that don't link to other relevant posts. A blog post, for example, can be informative and deliver a viable solution to a problem. But what is the reader to do once they finish reading your content? Try to have links within your blog posts that connect to other posts.

An intuitive navigation bar will also help reduce your bounce rate. A well-placed navigation bar will entice readers to "look" deeper into your blog or website. In layman's terms, you want readers to click...and click...and click some more. Try to ensnare your readers with your website's format, as well as awe the reader with quality content. Not only will your bounce rate decrease, but your readership will increase over time.

Answer The Damn Question

High-powered keywords are useless if you do not answer a question, offer a solution, or expand on the keyword's purpose. Try to work vicariously through someone who's using the search engine. They will most likely want some kind of explanation or solution to a problem - this is why they are using the search engines in the first place. Lower website bounce rates by offering solid information that your readers can sink their teeth in.

Comments

    0 of 8192 characters used
    Post Comment

    • JanMaklak profile image

      JanMaklak 

      5 years ago from Canada

      Excellent post. Web owners need to pay attention to this to avoid Google lowering the site rankings.

    • profile image

      chrisinhawaii 

      5 years ago

      Helpful post, Kaiser. Any thoughts on getting visitors to stay for more than 5 seconds before bouncing away?

      I just started a case study today - here on HP - about reducing my blog's bounce rate - focusing less on content and more on page design. I'm particularly going after those visitors whose visit length is less than 5 seconds (which means they never even read any content), so I'm focusing more on that visual, above-the-fold first impression.

      Judging from the search terms that are bringing traffic...my posts are spot on as far as relevancy goes...it's just that I'm not grabbing their attention long enough for them to actually read the content.

      So I reworked my ATF design...new header with a more interesting graphic and layout...clickable image at the top of my sidebar...shortened the header so that some of the post's intro can be seen ATF. So hopefully those changes will have an impact.

      Aloha

    • Learning in Life profile image

      Megan Smith 

      5 years ago from Florida

      If I lower my bounce rate in general, what will that do for my earnings? For example, I have around 5 poems on my site that don't get much traffic. Are they hurting my bounce rate? Should I delete them?

    • MarleneB profile image

      Marlene Bertrand 

      6 years ago from USA

      This is by far the most beneficial bit of information I have read in a long time. It thoroughly answered my question about the significance of bounce rate and what I could do to decrease my high rate.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)