ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Is An RSS Feed? :: How Does An RSS Feed Help With Website Promotion?

Updated on May 28, 2013

What Are Feeds? :: RSS, ATOM, OPML, XML

RSS feeds (ATOM, XML and OPML feeds too) are a solution to the problem that all on-line content creators face - the constant need to upload our articles to search engines in order to promote them.

An RSS feed is one format that allows the delivery of syndicated web content that changes regularly. RSS is a standardised and easy way for content creators to share that content.

A web feed aggregates a number of articles (blogs, sites etc) into a list or index. This list is updated when another item (article, blog, site update) becomes available to be included in the list.

They become available merely by publishing the article within the group of articles that the feed aggregates and they are uploaded to the feed automatically by being polled (checked regularly to see if another is available).

RSS Feed Logo

This is the most common RSS Feed logo.
This is the most common RSS Feed logo.

You choose the grouping (or packaging) of articles that will be included in any particular feed. This can be as broad or as narrow a categorisation as you require.

See my article: RSS Feeds :: Creating the RSS Feed URL to learn the techniques I have learned.

On Hubpages the broadest categorisation is that produced for an individual hubber, the link to which can be found on your profile page with the logo shown here to the right.

A feed allows a content provider to distribute that content to the widest audience possible by "pushing" a snippet of the content to surfers that have indicated an interest in similar content by taking the content feed. It is presented to them through a web portal, news reader or even e-mail, whichever is the most convenient for the recipient. RSS feeds display content in reverse chronological order which means that the latest content or most relevant content is shown first.

There are two other standards, apart from RSS, for content sharing. ATOM is an attempt to improve on RSS. OPML has been created to aggregate multiple RSS feeds into a single file thus eliminating the need for multiple feeds.

RSS Feed - The Advantage for the Subscriber

Whereas the most used method of obtaining information related to a surfers interest is by entering search criteria into a search engine and perusing the results; this must be done constantly to obtain a constant flow of newly uploaded content. This is known as "pulling" information - you request to pull the relevant information through the web browser to the computer screen.

An RSS feed on the other hand saves the surfer a huge amount of time by presenting the type of information they are interested in right there on their desktop without them having to go look for it. Once a feed has been selected any new content will be "pushed" to their desktop for them to decide if they wish to read more.

It is the same as the difference between going to the shops to see what is on offer and sitting at home looking at television or magazine advertisements. If you go to the shops you are pulling the information just as you would if you went to a browser and searched for something. If you watch television adverts, or any advertising medium, then the product is "pushed" to you to help you make a choice.

RSS Feed Submission with 30DayChallenge

RSS Feed - The Advantage for the Content Producer

Instead of having to wait for a search engine to find any content that we may produce, a feed allows us to advertise and promote any new content in addition to getting it uploaded onto search engines. I say in addition to as this method should not be used in isolation. Real world products are advertised and also available in the shops to be viewed and purchased. So too should our content.

After submitting an RSS feed to any number of appropriate feed directories (aggregators) we no longer need to take time to submit any new content as long as it will be included in the feed that has already been submitted. This leaves us in the knowledge that new content will be distributed (syndicated) wherever our feed has been placed. One must always remember that the number of places that it will be distributed to is a factor of how relevant the feed is to the surfing community and this in itself requires some promotion to establish clientèle for your content.

An additional advantage is that, even if your RSS feed is not well received it will still show as back-links to your content and thus increase your article credibility with search engines. This will have an effect on the positioning of your content within search results.

--- Remarks, Observations and/or Criticisms are Welcomed ---

    0 of 8192 characters used
    Post Comment

    • profile image

      Sheri Oz 

      6 years ago

      A whole new area to learn. You explain this well. I'll take it in slowly slowly and one day I'll probably be able to apply it.

    • butterflystar profile image

      butterflystar 

      7 years ago from A Place of Success :)

      Great Article, Im gonna post your link into one of my hubs to refer too :)

    • Ask_DJ_Lyons profile image

      Ask_DJ_Lyons 

      7 years ago from Mosheim, Tennessee

      Thank you for this information. I am learning a lot!

    • maheshpatwal profile image

      maheshpatwal 

      7 years ago from MUMBAI

      Thank you very much for this informative hub, today i learned something new....... Thank you for that.

    • profile image

      wicklesscandles 

      8 years ago

      Wow, alot of information here. I am so new to this, I am going to have to reread this post a couple of time. Not sure of all the terminology.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)