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What Is the Point to Social Networking

Updated on June 24, 2013
Old School Social Networking
Old School Social Networking | Source

Early Internet

The internet has become such an integral part of people’s lives now. I'm in my early 50's and it is still surprising to me. For me and my family social networking was reading the obituaries and the help wanted advertisements. You knew everything in town with those two things. I still learn a lot that way.

As early as the 1990’s people would not have believed that it would become natural to be online part of everyday. I'm amazed that part of my job is being online. In all honesty I'm amazed that I learned how to use a computer. It was enough in the early 90’s for a website to provide information. Today’s website owner needs to provide even more.

In today's world the average person is on the web to connect with people across the world in much larger ways. The people might be current friends, past friends, or even just people interested in the same topics. The majority of my friends are on social media or email part of every day.

Keyboards are an important part of our lives now.
Keyboards are an important part of our lives now. | Source

Do you belong to any Social Networking sites?

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Blogging and Micro-Blogging

People even have their own blogs. I have not one but two. They use their blogs to keep up with people or issues important in their lives. Other people read blogs to find new information or find out about new stuff. Stuff from purses to books are regularly talked about on blogs.

Some sites like Twitter are what is called micro-blogging sites. They have very short posts, only 140 characters or less. people look at Social networking sites every day. They know that if they Tweet someone will Tweet back.

When they post to any type of blog; someone can and will post back. So you may be wondering where this leaves the average website owner. To keep up with young and older people today, the average website owner has to allow some time in their day to do these things as well. Sales and customers are all about the relationship and being connected.

Have you ever bought something or gone to an event you learned about in a Social Networking site?

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Sales Through Social Media

The good news is this relationship building will lead to more sales. If you had a regular store front on a street you would know that the relationship in your community was critical. You would have regular customers who would come to you for advice and guidance.

You would have customers that dropped by occasionally just to share a cup of coffee and left with some item or another. And yes the customers who just dropped by every day to get the cup of coffee and chat.

Sometimes the customer bought that day. Many times they did not. Many people in your real store front will start with small purchases. Eventually some of them will graduate to larger and larger purchases. Does this sound familiar?

It should. This is similar to what is happening in social media. Someone comes by what you write to comment or just ask a question. They are probably sitting there with a cup of coffee but more likely a coke these days.

Different types of people in different places.
Different types of people in different places. | Source

Different Types of People on Different Sites

In your online business maybe you have a list of followers on Twitter. You have a Friends list on Facebook. Some of them you talk to every day. Some of them you talk to every week. Eventually some of them buy a product or two from you.

You still converse via Twitter or Facebook with them every day or every week. Even farther down the road they buy larger products and services. This is your sales funnel. Now repeat this over and over. Can you do this with YouTube? And your blog?

Generally the type of people you find from one social networking site to another will be different. Techniques will be different depending on which site. It takes some time and effort to learn the unwritten rules of any of these sites.

Ultimately the goal is to build the relationship and possibly then build the sales funnel. This process is a direct comparison to the old way we did business. The location is just different. You can successfully using social networking to build sales.


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    • vespawoolf profile image


      5 years ago from Peru, South America

      Yes, the internet really has changed our lives. I didn't know the difference between micro blogs and blogs until I read this. I find Linkedn is more of a business-oriented network. This is useful information. Thank you!

    • Rock_nj profile image

      John Coviello 

      5 years ago from New Jersey

      Nice summary of social networking. While I'm not crazy about Facebook, I have found it to be quite a complement to my social life. I have attended a number of fun events with friends from the past based solely on Facebook invites or reading posts about where they were getting together.

      LinkedIn is nice for professional networking, and is important for anyone looking for a job.

      I'm not a fan of Twitter. I know if can be a powerful marketing tool, and wish I could use it effectively. But, I don't like the cryptic way people communicate on Twitter. Not my kind of thing.

    • CraftytotheCore profile image


      5 years ago

      I actually connected with a biological aunt I had never met before due to social media. It used to be much harder to search for people. I'm not much on social networks, but it's great for family that lives across the country and can keep in touch online.

    • Mike Robbers profile image

      Mike Robbers 

      5 years ago from London

      Very well written and useful, thank you for sharing!

    • Frank Atanacio profile image

      Frank Atanacio 

      5 years ago from Shelton

      very good hub mylinda to the point clear and concise :) voted up

    • WalterPoon profile image

      Poon Poi Ming 

      5 years ago from Malaysia

      QUOTE: "In today's world the average person is on the web to connect with people across the world in much larger ways. The people might be current friends, past friends, or even just people interested in the same topics."

      Right, I've met many classmates from years gone by. And realize how much we have changed, LOL. Ya, I seem to connect better with people having the same interest, rather than old acquaintances.

    • MsDora profile image

      Dora Weithers 

      5 years ago from The Caribbean

      Just mentioned in another comment that my online friends are presently more encouraging than individuals geographically close to me. For me, there lots of good points to social networking. Good article!

    • ChitrangadaSharan profile image

      Chitrangada Sharan 

      5 years ago from New Delhi, India

      Very nice hub and informative!

      There is no doubt about this that Internet has changed lives and has crossed boundaries like it never was. I love the interaction and the communication. It is as a result of this that I am able to communicate with you, staying miles away, in a different country and the feeling is wonderful.

      Thanks for sharing this insightful hub!

    • DDE profile image

      Devika Primić 

      5 years ago from Dubrovnik, Croatia

      Informative, useful and most interesting facts here thank for sharing such an insightful hub


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