- Internet & the Web
What Is the Point to Social Networking
The internet has become such an integral part of people’s lives now. I'm in my early 50's and it is still surprising to me. For me and my family social networking was reading the obituaries and the help wanted advertisements. You knew everything in town with those two things. I still learn a lot that way.
As early as the 1990’s people would not have believed that it would become natural to be online part of everyday. I'm amazed that part of my job is being online. In all honesty I'm amazed that I learned how to use a computer. It was enough in the early 90’s for a website to provide information. Today’s website owner needs to provide even more.
In today's world the average person is on the web to connect with people across the world in much larger ways. The people might be current friends, past friends, or even just people interested in the same topics. The majority of my friends are on social media or email part of every day.
Do you belong to any Social Networking sites?
Blogging and Micro-Blogging
People even have their own blogs. I have not one but two. They use their blogs to keep up with people or issues important in their lives. Other people read blogs to find new information or find out about new stuff. Stuff from purses to books are regularly talked about on blogs.
Some sites like Twitter are what is called micro-blogging sites. They have very short posts, only 140 characters or less. people look at Social networking sites every day. They know that if they Tweet someone will Tweet back.
When they post to any type of blog; someone can and will post back. So you may be wondering where this leaves the average website owner. To keep up with young and older people today, the average website owner has to allow some time in their day to do these things as well. Sales and customers are all about the relationship and being connected.
Have you ever bought something or gone to an event you learned about in a Social Networking site?
Sales Through Social Media
The good news is this relationship building will lead to more sales. If you had a regular store front on a street you would know that the relationship in your community was critical. You would have regular customers who would come to you for advice and guidance.
You would have customers that dropped by occasionally just to share a cup of coffee and left with some item or another. And yes the customers who just dropped by every day to get the cup of coffee and chat.
Sometimes the customer bought that day. Many times they did not. Many people in your real store front will start with small purchases. Eventually some of them will graduate to larger and larger purchases. Does this sound familiar?
It should. This is similar to what is happening in social media. Someone comes by what you write to comment or just ask a question. They are probably sitting there with a cup of coffee but more likely a coke these days.
Different Types of People on Different Sites
In your online business maybe you have a list of followers on Twitter. You have a Friends list on Facebook. Some of them you talk to every day. Some of them you talk to every week. Eventually some of them buy a product or two from you.
You still converse via Twitter or Facebook with them every day or every week. Even farther down the road they buy larger products and services. This is your sales funnel. Now repeat this over and over. Can you do this with YouTube? And your blog?
Generally the type of people you find from one social networking site to another will be different. Techniques will be different depending on which site. It takes some time and effort to learn the unwritten rules of any of these sites.
Ultimately the goal is to build the relationship and possibly then build the sales funnel. This process is a direct comparison to the old way we did business. The location is just different. You can successfully using social networking to build sales.