What Should You Do To Have A Good Business Website
Importance Of Business Website
For sure you are already aware on how important a website is to a business success online. Your website and your business online success are interconnected with one another and web design plays a crucial role in expanding your reach online. If you are one of those people who want a website makeover or you have plans to build one for new ventures, you might want to integrate the following web design features for a successful business website.
Responsive Web Design
A responsive web design is essential for a successful business website. A responsive design means that your website layout has the ability to adapt to the screen regardless of where the website is browsed. This is through the use of fluid widths. A responsive website aims to give users a better web experience whatever device he or she is using with adjustable layouts and scalable images. Also, you must make sure that your website can be loaded quickly and it is easy to navigate.
You know how the modern society works. With so many internet and technology breakthroughs, more and more people rely on searching the web through mobile phones. Smartphones and tablets are one major source of large amount of traffic for a website. This isn’t surprising anymore since mobile devices are becoming cheaper, more mainstream and their advantages are pretty obvious.
Advantages Of A Responsive Design
- Google Recommendation
The Big G preferred responsive design simply because it is more efficient for the Google bot to crawl, index and organize the content of the website. When it comes to business website, what Google may say is a big deal. When they say they want responsive design, give them responsive design or your website will cease to exist on SERPS.
This is one way to stay ahead of the competition. More and more users are using mobile devices to connect, interact and purchased products online. It is a must that you cater the demand of the users by building a mobile-friendly site.
- User Experience
Content is the king and making your content available to be consumed by your users from their choice of device is a fundamental success metrics. Responsive design allows users to consume your content whether they are using desktop, tablet or smartphone. It simply gives users a positive web experience by letting them access your website from their preferred device.
One site and one campaign are far more convenient and easier to manage than two websites and two separate campaigns. With that said, not only your customers will be happy but also your whole team. Plus, it would be more cost-effective having one URL than having different URL’s.
- Increase In Conversion Rate
Huge traffic conversion daily is pretty hard to achieve but with a mobile-friendly websites you have greater chances to convert. You already know that mobile devices drive a large number of traffic and that being said, increase in conversion rate are more likely to happen in mobiles than in desktops.
Content Worth Sharing
You are aware how social media plays an essential role in a business campaign. But social media would be useless if you don’t make the content in your websites worth sharing. Here are some tips on how to make your content shareable.
- Social Sharing Feature
Make sure that your content has social sharing feature. A study has shown that more or less 30% of users will like and comment on a content that is already pre-liked or commented. It would also be better if your social sharing icons show the number of likes and comments of the certain content. It would serve as user’s validation that your content is worth sharing.
The more your content triggers the emotion of excitement, astonishment, awe, anger or frustration the more your content will be shared. Also, readers love to be surprised and good news is more likely to be shared than bad news. Use these elements of entertainment to increase shares in your content.
- Provides Practical Value
Making your content informative is another way to make your content shareable. When you create content, put in mind the usefulness of your content to your readers. People like to share content that may enrich the lives of others.
- Capture Interest
People like and share content that they have the same interest in. Content must be engaging and how do you get people to engage with your content? It is by creating content that can capture their interests.
- Look Matters
Be artistic enough and improve the look of your content. Organize your content well and make it appealing to the eye. Additionally, make your content easy to navigate and create high quality graphics to increase engagement.
Clear Contact Information
Being detailed in your contact information is very important for your business. Always make sure that your information can easily be seen in your website so that whenever interested users visit your site, they can easily find relevant information on how to contact you. The following information should be present in your website.
- Email (preferably an email address for your domain)
- Phone Number
- Physical Address (For Local Businesses)
- Social Media Channels
- Other contact details (e.g Skype, Viber)
Web design is a complicated process and most of the time you have to make decisions on what you must do in your website. But with the right ideas you can ensure that you, your customers and search engines like Google will have a happy website experience.