What elements make a near perfect Home Page for your website?
Your website is your address online. This is where your business and your reputation reside on the internet. Just like you make sure that the physical shop that you run your business from is in a good location and has a good word of mouth reputation, you need to ensure that your online shop/website is also considered a good place to shop from.
What is the Home Page?
The Home Page is the first page of your website that loads on a prospective customer's computer. It is the page that makes the first impression about your business and everyone knows first impressions are lasting ones. So you need to make sure that your home page makes a great impression. This can be done by ensuring the following elements on the home page.
How to make the Home Page perfect
1. Loading Speed
When a new visitor comes to your site for the first time, the home page must load fast and show the visitor what the site is all about. The more elements that you add to a home page the less likely it is for the home page to load quickly. It takes just a click of the mouse for the visitor to leave the site forever, so make sure that the home page can make a quick and good impression on a first time visitor. Only if you like what you see will you come back again to a website.
Images are a great way to capture a passing visitor's attention on your website. However any kind of graphic you load onto the homepage adds to its loading time. Remember not all your potential clients are using high speed, broadband internet connections. So use smaller images on the home page and lead them onto another page on the website for more graphics that they may like to see. If they are interested in the pictures they will not mind clicking the link to the next page and waiting while it loads.
Its been said ad nauseam because it is true, content is king. if you want to make a good impression with your home page the written and graphic content needs to be gold! Make the content relevant and informative. It needs to be useful to the visitor but not boring. Striking the balance between being informative and being boring is vital on the home page. You can be the expert, but you need to discuss the niche in lay man's terms so that everyone who comes browsing the site can understand just what the site is all about.
4. Navigation Buttons
Getting from one page on the website to the other is easy for you because you already know what's on each page and where to get there from. Its a different matter for the visitor to your site. The visitor relies solely on the information on the navigation buttons to get from web page to web page on your site. For this reason you need to ensure that your navigation buttons are clearly defined on every page of the site and have a prominent place on the home page. Make absolutely certain that all the navigation buttons and links from the home page work properly. Testing these links is very important because if they do not work your potential client is going to get frustrated and click out.
5. About Us and Contact Us
This is one page that must have a link from the home page. Very often a person sees something on your website that they may want more details about. The only way to get those details would be to contact you, and if the contact details page in not clearly accessible they will not be able to get in touch with you. This can lead to many possible sales just drifting away. So make sure that they have at least a simple email id on the home page itself that they can mail you on. The visitor who mails you is much more likely to buy from you than the one who is unable to get in touch with you.