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What is Communication?

Updated on January 12, 2011

Defination of Communication

Communication is conveying a message from one person to another, communication element includes the following

1.       Sender

2.       Recipient

3.       Message

4.       Medium

5.       Response

Communication process

The process of communication involves the following step,

Sender                                                                          Receiver

1.  conceiving a message                                              decode the message

2.  Encode the message,                                               Interpret the message

 3.  Select the medium                                                   feedback

The purpose of sending a message is mainly to inquire from the recipient

Qualities of a good message

Clear and easy to understand, Brief to the point, Communication should not have a technical jargon, Should not be too long, Should use an appropriate medium to send the message

Barriers of communication include the following

Language, emotion, failure of a medium, unavailability of a medium of communication, ascent, illiteracy, and receiver interest and priority

Process of communication

Encoding - is the planning stage where the sender decide when and where to communicate

Message – is the product of planning and it can be verbal or in written form, it may also be  accompanied by a non verbal communication

Channel – Is the appropriate way of passing a message or the medium and example includes letters etc

Receiver – Is an individual or group of people that message is intended for or who receive the message

Decoding – It is the process of interpreting the information that have been received

Types of Communication

Types of Communication

  1. Oral communication

Is the word given to communication that comes through spoken word, it is the mode of communication which is mainly used in informal settings. it is the mode of communication that managers are encouraged to take seriously, as management is the act of getting things done through other people who have real power to do it. Oral communication can be take the form of interviews and informal changes of chartings, meeting, public address, telephone conversation, training session among others

Advantages of Oral Communication

  • One get immediate feedback
  • Easy to convince and persuade
  • More direct way of exchanging ideas
  • The combination of sound and sight enhances the understanding between the parties involve

Disadvantages of Oral Communication

  • No future reference
  • Can bring about unnecessary argument during meetings and other gathering settings
  • It can be time wasting if the two parties cannot understand each other
  • It has the potential of giving right to inferior decision
  1. Written Communication

It is one of the formal communications found in an organization and it can take the form of letters, memos, minutes, press release, notices, order forms, questionnaires, reports etc

Advantages of Written communication

  • It can be used as evidence
  • Used for future reference
  • Prevent wastage of time
  • Gives somebody time to reflect on decision

Disadvantages of Oral communication

  • No immediate feedback or acknowledgment
  • You can’t judge the expression of the recipient
  • It can create an impression of distance between workmates
  1. Visual Communication

This is the type of communication mainly used to reinforce other means of communication e.g. written and oral

Advantages of Visual Communication

  • Simplifies written and spoken information
  • Use to attract attention
  • It allows reference
  • It is use for illustration of formula and procedure of doing things
  • It is use to fortifies information i.e. a single user diagram to speaking a million’s word

Disadvantages of Visual communication

  • It can be misinterpreted
  • It is expensive type of communication

Example of visual communication includes the following pictures, diagrams, tables, films, histogram and many more.


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