- Internet & the Web
What is the Golden Triangle?
The Golden Triangle in SEO
The Golden Triangle regarding SEO is the area on the search engine page results that viewers view most. Back in 2005, Google search engine calculated some data that showed what area on search pages were viewed by Internet users. Of course it showed that Internet users see the top page results first and usually find what they are searching for within the top three listed web page results. Therefore, most views, clicks and conversions go to the top ranked websites.
This data showed that website users read the page titles to websites and the page descriptions in the shape of a triangle that is known as The Golden Triangle. Therefore, if you are a website developer or online publisher you really want to be ranked at the top of Search Engine Page Results. You also want to make sure you use long tale keywords, keyword phrases and page titles with relevant descriptions.
If you notice when you search for something on the Internet, the top few page results are paid advertising websites. These site owners have paid the search engine to rank and list their website with a certain keyword. This is called a paid keyword placement advertisement. If you have a website and want it ranked at the top of the first page of Google, you will need to pay the search engine a certain price to advertise and place your website link there.
To get within the Golden Triangle area, you will need to research and bid on certain keyword placements within Google Adwords. Each major search engine has their own paid advertisement program. Usually the highest keyword bid and the most relevant result pages win the Google Keyword placement. The more money you are willing to pay for advertisement, the better and the higher your website will rank in the search engine result pages.
What does this say for website owners who don’t have a large advertising budget? This means that if you are unable to afford paid placement to your website. You need to concentrate on creating a much needed website with excellent Search Engine Optimization techniques that will impress the search engines. There are many ways to optimize your website so that you can get natural high page rankings. Research and use good SEO so that your website may also display in the Golden Triangle. If your website doesn’t appear within the first three pages of the search results, you really need to invest in a paid placement program or hire a SEO expert.