How to improve website search engine ranking and make your website more appealing - website video
Advantages of website video
Online website video is a power tool that has come-up so powerfully especially with the popularization of YouTube and other video related website portals. Let me give you a little bit of history why I’m saying that.
When I started developing websites back in 2008, static websites were enough to present a company’s online presence. Static websites then for my clients included mainly HTML designed pages with the company’s content and a few custom images here and there. The write-up included:
- A brief introduction about the company which would mainly go on the “HOME” page.
- An “ABOUT US” page which would contain the company’s vision, mission, values, background, the management and basically anything else the management wanted highlighted that would not fit in home page introduction.
- A “PRODUCT” and “SERVICES” page. Some companies would combine this as one page especially where it’s a start-up and there is nothing much to write or offer if they are separated. Large SME’s and corporate however used to separate the two to have products page and a services page. Depending also on what the company was offering, I would design custom sub-pages for each unique product and service which mainly would go as a sub-menu on each main menu item.
- A “CONTACT US” page where I’d put all the contacts of the company including phone numbers, postal address, fax, physical locations and email address (es).
Then came a wave where clients said they wanted something more interesting or visually appealing other than just the static image and text. Being someone who loves dynamism and keen to learn new things, I went back to the drawing board and taught myself flash animated images, banners and text. It was a good learning experience and it paid off well as my clients liked the moving graphics and text on their sites. For example, I’d put a flash banner that appeared on every page and on the home page or any other page as per the clients request I’d put animated text. This trend has continued to-date although I get a few here and there who say that they want a simple static website. Of course cost for them is a determinant factor because the larger the scope of works the cost vary drastically.
Those days, video was in the market yes, but mainly the big players – corporates’ could afford it. The camera gear, professional videographers and the technology then was expensive to acquire hence video was not a tool that most start-ups and SME’s considered. However, today, technology and trends has changed and video is easily affordable to both SME’s and start-ups. Web portals like YouTube, Vimeo and the likes has made hosting of online videos so easy and so cost effective that it has become a power tool on static websites.
I have come to realize video is far superior to flash animated banners and text. It is appealing and hooks a web visitor onto the site, arouses curiosity and improves the overall visitor experience on the website. A good advantage of hosting videos on video portals like YouTube is that for semi-static website owners, they don’t have to increase their hosting space to accommodate the video file size; all they need is link their video to the relevant webpage. One can do this either via a direct link that one gets for the video link on the portal or the code that the portals automatically generates for the video.
Video on websites also improves the websites ranking especially where one has embedded a link on the video thereby driving more traffic to the website. More traffic means a higher likely hood of inquiries and in bound calls which translates to a higher likely hood of closed deals from the site visitors.
Today, I normally urge people to include both animated graphics, text and where possible a video on their website.
I I’m new here at hub pages and looking through some hubs, I see they include all these dynamic and engaging power tools where possible and I’m reading that they will enrich ones’ hub pages. I also see that here they are referred to as CAPSULES which can easily be found while writing a hub and added accordingly.
Hub pages Capsules help
- Using The HubTool
If you are a newbie like me here on hub pages and are wondering what is a capsule, click on the above link to go directly to hubpages.com capsules help