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How to improve website search engine ranking and make your website more appealing - website video

Updated on December 2, 2012

Advantages of website video

Online website video is a power tool that has come-up so powerfully especially with the popularization of YouTube and other video related website portals. Let me give you a little bit of history why I’m saying that.

When I started developing websites back in 2008, static websites were enough to present a company’s online presence. Static websites then for my clients included mainly HTML designed pages with the company’s content and a few custom images here and there. The write-up included:

  • A brief introduction about the company which would mainly go on the “HOME” page.
  • An “ABOUT US” page which would contain the company’s vision, mission, values, background, the management and basically anything else the management wanted highlighted that would not fit in home page introduction.
  • A “PRODUCT” and “SERVICES” page. Some companies would combine this as one page especially where it’s a start-up and there is nothing much to write or offer if they are separated. Large SME’s and corporate however used to separate the two to have products page and a services page. Depending also on what the company was offering, I would design custom sub-pages for each unique product and service which mainly would go as a sub-menu on each main menu item.
  • A “CONTACT US” page where I’d put all the contacts of the company including phone numbers, postal address, fax, physical locations and email address (es).

Then came a wave where clients said they wanted something more interesting or visually appealing other than just the static image and text. Being someone who loves dynamism and keen to learn new things, I went back to the drawing board and taught myself flash animated images, banners and text. It was a good learning experience and it paid off well as my clients liked the moving graphics and text on their sites. For example, I’d put a flash banner that appeared on every page and on the home page or any other page as per the clients request I’d put animated text. This trend has continued to-date although I get a few here and there who say that they want a simple static website. Of course cost for them is a determinant factor because the larger the scope of works the cost vary drastically.

Those days, video was in the market yes, but mainly the big players – corporates’ could afford it. The camera gear, professional videographers and the technology then was expensive to acquire hence video was not a tool that most start-ups and SME’s considered. However, today, technology and trends has changed and video is easily affordable to both SME’s and start-ups. Web portals like YouTube, Vimeo and the likes has made hosting of online videos so easy and so cost effective that it has become a power tool on static websites.

I have come to realize video is far superior to flash animated banners and text. It is appealing and hooks a web visitor onto the site, arouses curiosity and improves the overall visitor experience on the website. A good advantage of hosting videos on video portals like YouTube is that for semi-static website owners, they don’t have to increase their hosting space to accommodate the video file size; all they need is link their video to the relevant webpage. One can do this either via a direct link that one gets for the video link on the portal or the code that the portals automatically generates for the video.

Video on websites also improves the websites ranking especially where one has embedded a link on the video thereby driving more traffic to the website. More traffic means a higher likely hood of inquiries and in bound calls which translates to a higher likely hood of closed deals from the site visitors.

Today, I normally urge people to include both animated graphics, text and where possible a video on their website.

I I’m new here at hub pages and looking through some hubs, I see they include all these dynamic and engaging power tools where possible and I’m reading that they will enrich ones’ hub pages. I also see that here they are referred to as CAPSULES which can easily be found while writing a hub and added accordingly.

Improve your website search engine ranking

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    • GoodLady profile image

      Penelope Hart 4 years ago from Rome, Italy

      I'm interested in what you're saying. I used to make videos for my Hubs but was getting some weird advertising so i stopped, but from what you're saying, it's the way to go with content writing.

      Good luck here. I'm voting and sharing this hub and I'll pin it and tweet it too!

    • suziecat7 profile image

      suziecat7 4 years ago from Asheville, NC

      I love adding videos to my websites. This is a very helpful Hub. Voted up!

    • Abdul Wahabone profile image

      Abdul Wahab 4 years ago from Yanbu Al-Bahar, Al Madinah, Saudi Arabia

      Nice hub, yeah its so very important, it really makes a huge difference after you have posted a video for your site. Thanks for sharing the info.

    • tandaa profile image
      Author

      Jane 4 years ago from UAE

      Thanks Abdul

    • tandaa profile image
      Author

      Jane 4 years ago from UAE

      Thanks GoodLady, I'm encouraged by your comment to vote, pin and tweet the hub. Videos are becoming more and more powerful in spreading a message. They 'hook' a site visitor by arousing curiosity and chances of the visitor browsing other pages on the site are high. Web portals like YouTube have enabled everyone to upload a video for free, means someones message is 'marketed' for them for zero cents in sites with good ranking and good traffic. See for example this statistics: Over 800 million unique users visit YouTube each month, 72 hours of video are uploaded to YouTube every minute... http://www.youtube.com/t/press_statistics. Means soon video will alter content writing completely

    • tandaa profile image
      Author

      Jane 4 years ago from UAE

      Thanks suziecat7, video is a great power tool on websites in today's internet world

    • tandaa profile image
      Author

      Jane 4 years ago from UAE

      Thanks Abdul

    • rebeccamealey profile image

      Rebecca Mealey 4 years ago from Northeastern Georgia, USA

      Very helpful. I just got a blog site going recently, and these page arrangement ideas are perfect. Thanks!

    • tandaa profile image
      Author

      Jane 4 years ago from UAE

      Thanks Rebecca, all the best with your blog

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      I can see that video is a very powerful tool to not only promote one's website and business but also to gain traffic . Thanks for sharing these benefits.

      Voted up and useful.

    • tandaa profile image
      Author

      Jane 4 years ago from UAE

      Thanks Rajan, video has become a great power tool today

    • Stillripah profile image

      Stillripah 4 years ago

      Video will always be a major plus in website ranking. The average person prefers to watch a video than read the article, so we tend to gravitate towards those sites or blogs, hence forcing Google to push those sites up in the search engine.

    • tandaa profile image
      Author

      Jane 4 years ago from UAE

      Thanks Stillripah, you are right, video drives traffic to a website and the rule of thumb is when a site is getting good traffic then the search engines tends to rate it high

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