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Why Article Spinning Software Is A Complete Waste Of Time

Updated on July 17, 2010

Why Article Spinning Software Is A Complete Waste Of Time.

Article spinners are tools that take one article and attempt to create, or spin, hundreds of unique articles based on the original. Well, that’s what it says on the box, but does article spinning really work?

Why Spin Articles?

First of all let’s examine why you might want to create multiple versions of an original article. If you syndicate articles your goal might be to submit unique articles to each article site in order to escape Google’s duplicate content penalty. However, since Google have publicly stated there is no duplicate content penalty, article spinners and article spinning would seem to be a complete waste of time.

For the unscrupulous, article spinning could offer the opportunity to steal the hard work of others and change it in order to pass it off as their own. In truth, article spinners are not very good this.

Article Spinning And Reader Perception

Before getting into the technical reasons why article spinning is a complete waste of time, consider the effect that badly spun articles could have on the reader and their perception of your company or the products you are trying to promote. Imagine the frustration of finding multiple search results that are essentially the same, the tiles might differ slightly and a few words in each paragraph might be altered. Not only will the searcher, who is presumably a prospective customer, increasingly feel you are wasting their time with each discovery of another spun document, they will quickly become aware that you are deliberately spamming them.

Articles that are syndicated without change retain the same title and often the same description. This lets the searcher skip a duplicate result rather than being force fed the same material over and over. Search engines calculate the uniqueness of a document programmatically, humans don’t, by simply changing a few words here and there you will not dupe the human reader.

Article Spinning - What Do The Article Directories Think

I have now had the opportunity to ask some of the people behind the biggest and best known article directories what they thought of article spinning. Here is Guna Seelan of had to say on the subject:

“A blog or website that takes a feed from a particular category of ezinearticles and a couple other article sites might become filled with spun articles which will eventually force the blog owner to cancel his syndication from multiple directories.”

“An article that is spun 25 times and submitted to ezine alone will create a big issue in the future and is highly unethical. This will kill the purpose of Article Directories and will mark the death of them. As thousands of articles are submitted every day, it will be next to impossible for even ezinearticles to monitor the spun articles.”

Guna makes two very interesting points. I find it worrying that a product supposedly designed to help with the distribution of articles might hurt the sites and resources that it depends on.

Mel Strocen of also commented:

“I expect that as long as article marketing is effective for acquiring traffic and backlinks, article spinning will remain a problem.”

I understand that many authors use Article Spinning to rewrite and reposition their own work in order to escape duplicate content filters. However, it’s my experience that syndicating the same article, untouched and un-spun, produces the results I need by way of achieving rankings and passing link juice.

Article Spinning and Stop Words

Stop words are extremely common words that search engines ignore when indexing pages, calculating relevancy and when interpreting a search query prior to pulling pages from their indices. By simply switching stop words for example ‘this’ to ‘those’ will make no difference to the way a search engine views a page.

This is obviously a very simple example but when you consider that on average 40% of the words in any document are stop words it illustrates that Google will only consider approximately 60% of any document when calculating how unique it is is. Also consider that in order to create documents that are readable, even those created by article spinning, this percentage of stop words has to be maintained.

Below is a comment I recently received on a blog post regarding article spinning and stop words:

  • I have tried out Jetspinner, and manually selecting the words such as "Some", "Many", "several" to replace "those" as in "those people". So one sentence becomes 3 sentences starting with "some people", "many people", "several people".

Unfortunately, this is not the case; ‘some’, ‘many’, ‘several’ and ‘those’ are all stop words so absolutely no benefit would be gained. In this case one sentence remains one sentence.

Article spinning cannot address this problem and in-fact may make things worse. Article spinning is a weak attempt to game search engine algorithms and as such should be used with care if used at all.

Internet Marketing Scotland: Promoting business online with professionalism and integrity.


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