Why SEO Is a Sucker's Game
If you ever owned a website, chances are you’ve heard about this thing called “Search Engine Optimization” or “SEO” for short and how important it is to the livelihood of a website. In essence, it's the strategy of getting your website listed and ranked in search engines for visibility that will attract visitors.
If you’re like most webmasters, you’ve already attempted the research and development of SEO for your own website for some pipe dream. Perhaps you want to bring in more clicks on the ads posted on the site or you have a store built in and want to sell products directly? Or maybe you’re just in it for the popularity? Whichever the case, the goal is the same; the more traffic, the better.
Well if I wanted to sum up those plans in a short sentence, I'd say this; “Tough luck pal!”
That’s right. I’m about to let you in on a dirty little secret that even the experts at this wouldn’t dare leak out. The truth is SEO is a sucker’s game. Don’t be fooled by what the so called “SEO experts” tell you. There’s no right or wrong way to this strategy because its isn’t a sure fire way to make your website successful.
In order to best describe this situation, I will present two scenarios — none of which are rewarding — to prove to you why SEO is for suckers.
When SEO Goes Wrong
The challenge with keeping up with SEO standards can be intimidating. There are many rules to follow and many tools to exploit. If you want to get the most out of SEO, you need to do your homework. This means you’ll be researching proper practices that include, keywords, meta data, plugins, social marketing, free or paid tools, services, etc.
When you’ve researched them all and bring them all together to optimize your content you have to cross your fingers and hope for the best. But it isn’t over. Every now and then, you have to upgrade your website with better SEO practices, tools and services just to place high on the search engines.
The truth is this can be an upward battle as you are constantly competing for bigger traffic and a higher page rank with millions of other websites. It's tedious and people who can't keep up tend to crash and burn along the way. Sure, there are others who do make it near if not at the very top and even stay there for a while, but if you think that once you reach the top of the stairs you’ve won the fight, then you’ve never watched the movie “Rocky.” Here’s where things get really disheartening.
When SEO Goes Right?
So you’ve decided to follow the rules to the letter. That means you installed the necessary theme and plugins, change the site’s meta data accordingly, and used traffic friendly keywords with each post. Let’s also assume that you even spend a good dime on everything too. If you’re lucky, the traffic has gone from trickling down the side to roaring down like a waterfall. So now what?
Now it’s time to get selling. Let’s assume that at this stage, you already have a store and/or PPC (per-per-click) ads on your website, and you probably think the traffic will take care of the rest on its own right? Wrong? Attracting potential customers to your website is one thing, but turning them into buyers is another. The latter is called “Conversion” and it isn’t part of SEO. The horrible truth is these are two completely different things.
If you want to know how to convert that traffic into a source of income, you’ll have to attend a different class, and therein lies the fatal flaw of good SEO teaching; most sources don’t teach Conversion.
Ok, so knowing your SEO is just half the battle, but not all is lost right? It just means you’ll have to learn about conversion and you can build income from your website once you do. Sigh! While this maybe the way to go, bringing the two together isn’t really worth it in the end — just another fact about SEO that the experts aren’t letting you in on.
Are you ready? here goes…….
SEO isn’t always necessary. Yeah… Really!
The problem is that while it's integral to creating leads to your website, that doesn’t mean it can’t be found without it. In fact, there is almost nothing needed to be done to make a website visible. Just think about every website as a 7-Eleven — available everywhere and always open for customers. As long as the website is registered and opened to the public it can be found. Some websites have actually pulled it off with little or no SEO involved. So if it’s true that you can do without SEO, what should you use instead?
The SEO Alternatives
Yes, you read that right. There are alternatives to SEO that are usually simpler and cheaper than what the experts are trying to sell you. The most obvious improvement starts with the design of your website. Just take a hard look at your place and try to imagine what your visitors see. Does it looks too tacky or flashy? Is it complicated to navigate? Does it even run properly?
One way to fix all of this is with a clean and simple design that you can download from a template website for free. There are even some that come with all the premium theme fluff without the price tags. Just Google “free premium themes” and you're set. Another simple problem that is overlooked is the content. Just ask yourself some questions. Is it mostly original and is any of it worth reading? Does it have that marketing appeal to drive sales on the website?
There is a solution for this as well and that’s to create better content. Now some experts will recommend that you pay a good writer to produce wonderful sales pitches for your products and services on the website. But if you want to save some good money, you can either recruit a skilled guest blogger or you could just learn how to go solo from the appropriate free source. Whichever you choose — if done right — should give those visitors a reason to read and buy from you.
Finally, you can make your website more visible by connecting it with social networks. Basically, all you have to do is sign up with these networks and share your website’s content on them. You can even automate the sharing process from your website’s end with plugins that will send your feed to the networks. The only real challenge is to be consistent with the content an advertising on your website. You also have to reply to every customer with useful information so they know you are alive.
So there you have it. SEO is a sucker’s game because: 1. It’s too competitive, 2. It doesn’t lead to conversion, and 3. It isn’t even necessary for visibility. The above maybe doubtful to those who have done wonders with SEO, but even the experts can’t disagree with the fact that SEO isn't a silver bullet. Ultimately, there is no guarantee with anything.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2019 Ryan Fanus