- Internet & the Web
Why Social Sites Are Key For Increased Traffic to Your Content
How Key Are Social Sites For Traffic?
Social sites are great ways to make blogs, videos, articles, and other shares go viral, or at least get some traffic. Hi, I'm a blogger, YouTuber, and an article writer with multiple sites on-line, and I've been learning how to promote my content and get traffic. The more traffic, the more money you can make, and the more you can grow your core audience to get your viewpoint heard.
The question I'm asking is: just how key are social sites in gaining traffic? Are they the biggest factor in gaining traffic and growing your sites? After around 8 months of blogging and writing on-line, I think the answer is: social sites are key to gaining traffic. In this article, I'm going to explore this topic and talk about the social sites I use and which ones work for me the best.
My Virtual Social Life
I'm a member of many different social sites, most of which I share every blog post, YouTube video, and article from Hubpages I create. This is a list of the social sites I use, in order of the ones I frequent the most:
Maybe this isn't as many as some people use, but it's a good amount to start with.
There are also communities within most social sites, and there are communities within the sites you write or create content for as well. For me these include:
Daily Two Cents
Then there are communities within blog catalogs, forums, and directories. All of these offer potential to grow your presence on-line through the sites you work. The trouble is having the time to spend at all of these places, create material, live your life, and likely for most - work a job outside the Internet.
So then the question arises, how to manage your time and focus your efforts in the area which will provide the most benefit for your on-line efforts?
There just isn't enough time in a day to spend responding to every comment, question, and post in all of these communities. And then there are communities within a social site to spend time in also, it seems like an impossible and endless virtual social life to keep up with.
I'm going to talk about my own experience here now. I don't spend very much time on social sites, but when I do it's Google+ and Pinterest. I like Twitter, but I just don't make it over there very often. Facebook I simply check my notifications and that's it.
Pinterest is the main social site I get traffic from, although I spend more time at Google+. I created two group boards at Pinterest and suddenly my followers and activity there exploded. At this point I have 822 followers, which has grown by about 700 in the last month. Google+ I've been organically growing for 10 months or so and have around 640 followers. With Facebook I have 109 friends, Twitter 182 followers, and Tumblr around 190.
On my blogs there is a place where I can see where my traffic is coming from, also on Google Analytics. By far the most traffic has come from Pinterest. Google+ does get decent traffic as well, but the others hardly get any. Some of my back-linking sites do decent as well, but the biggest potential I see to grow my traffic is through Pinterest and Google+.
What social site do you gain the most traffic from?
Three Components to Growing Your Blog and Making Money
There are three components I see to having a successful money making blog, YouTube channel, or article writing site. Getting traffic to them is one, creating fresh, quality content is another, and finally having people click on your ads is the third. For now, I'm mostly working on getting the traffic and providing consistent content.
Many of those social sites I listed above I don't know how to make work. Reddit, Digg, Diigo, and Delicious, have barely done anything for me that I can tell. I've tried to figure them out some, but in the end I just haven't had the time to get them to work for me. Reddit is the site I think has the most potential (among these duds), if I could figure out how to get it to work.
As for now Pinterest is getting me traffic without me doing much there at all. Google+ traffic sort of dies after I stop being active there for a few days. With any of these sites, if you spend time there being active you'll see traffic from it eventually. That's the problem though is finding the time.
What I'm seeing is: if I want to grow my blogs and sites, then I need to consistently be active in a few communities at least. So, basically I'm seeing that Pinterest and Google+ are the best places to spend this time. I have to go with personal preference as well. For instance, Tumblr in my opinion has a lot of wickedness and apostate Christians, so this is not a place where I want to spend time even if it drew a lot of traffic.
The Exciting Possibilities Using Social Sites
OK, so say I spend a half an hour each day on average on each of these sites being active and sincere. After another six months I could have thousands of followers in each one of them and gain a few hundred people as a core audience for my consistent material I'm producing.
Now, let's just say I have 25 hard core fans who themselves have a large social media presence. If they were to read and watch my articles and videos every time and then share them to their social sites, then I could very well be looking at tens of thousands of people being exposed to my materials. See how this works?
What I'm saying is if I nurture and grow the individual relationships to the people who are the most interested in the materials that I'm producing, then they will become the marketers my sites need to grow and gain traffic. Look at the numbers, if 25 followers have 5,000 followers themselves with all their social sites, then 25 times 5,000 is 125,000 people being exposed to my materials!
Now, let's say that 1,000 of those people read it, and 50 of them share it. Then that is 50 times 5,000, which equals 250,000. Are you seeing the potential now? Basically, even if you don't have a big social media presence, if you nurture the relationships with the people you do have and who show the most interest in your material, then they will in turn share your stuff and the potential for thousands of views is there for each of your posts, videos, and articles.
Maybe this is a rosy picture, but the idea is sound. So, the conclusion is: we don't need to over spend our time on every social site, but rather choose a couple and spend a little time each day on those. We have to manage our time in order to create the material to share and also to learn how to improve on our on-line money making systems.
Keys and Conclusion
I see social sites as key to gaining traffic organically without advertising. Generally speaking we can comfortably pick a few choice social communities and spend the majority of our social time there. By fostering the relationships and connections we have there with like-minded people, we can in time have a thriving blog/site full of organic traffic.
When a site starts to pick up steam, then the search engines begin to pick up on them and put them higher in the search results. This results in more traffic from people searching for relevant topics. With all this traffic generated, there are bound to be some clicks and some money made. Also, with this much traffic your blog/site will gain subscribers and have an increasing loyal readership that will in turn begin to promote your materials.
The lesson here is keep plugging away and being consistent. After awhile these efforts will begin to have some fruition and when you get over the hill you will start rolling. The goal in the end is worth the effort, so set high goals.
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