Why Windows 8 needs to be different
I will preface this article by saying that I am a mac user. I like macs and I prefer them over PC's BUT I am not a mac-fanboy. I use PC's just as much as macs. I just own macs instead of PC's. You may be wondering why a mac user is writing an article on Windows 8 and my answer is this, the "New Microsoft" (I will explain this later) is becoming more like an Apple and Microsoft needs to take steps to put itself out their again and reinvigorate interest in Windows. Whether Windows 8 is the right way to do this I don't know.
Also, this is pure opinion backed up by facts, this is in no way affiliated with Microsoft and I do not have any insider knowledge, this is just how I view Windows 8.
The "New Microsoft"
I created the term: The "New Microsoft" to describe Microsoft when it was pulled off its pedestal. In other words, when Apple overtook Microsoft in market value. Although this does not mean that Apple sells more computers or makes more money than Microsoft it does mean that Wall Street values Apple more than Microsoft. This is a sign of the beginning of the end for Microsoft so in order to bring Microsoft and Windows back some radical changes have to be made.
Microsoft and its fall
Microsoft was the king of technology. It ruled most computers with its Windows software, it owned most corporations and households with its Office software, it ruled the gaming community with the Xbox. Microsoft is still a king of technology, it just has a worthy opponent now, an opponent who is innovative, creative, takes risks, and builds good, well-designed products. I'm speaking, of course, about Apple.
So how did Apple rise up and how does it challenge Microsoft. Apple took risks and Microsoft didn't, simple as that. Microsoft stuck to the Windows system, didn't really change it too much and when they did (Windows Vista) they completely botched it up. Microsoft didn't move into the phone business until Apple did, Microsoft didn't move into the MP3 player business until Apple did. Even though Microsoft was king when these things happened Apple was already showing initiative and was leading the pack. For most significant technology products it goes like this:
1. Apple creates an incredible product.
2. Apple owns that business and proves to other companies that this kind of product can make money.
3. Other companies blatantly copy Apple as they try to mooch off of Apple's successes.
4. Apple begins to innovate on new products while other companies are still working on copying Apple's original product.
The incredible thing about this is that Microsoft follows these steps. When the iPod came out Microsoft created the Zune, when the iPhone came out Microsoft created the Windows Phone. This was Microsoft's downfall, they were rulers of the technology kingdom but they chose to follow Apple. Microsoft was not a leader.
So why Windows 8
So why would Microsoft try to regain their kingdom with a product like Windows 8. How does that make any sense?!? Windows 8 makes a computer a tablet, it revolves around social networking, it just doesn't look like a good idea, and what the &%@$ is with that Metro UI?!?!?!?!
Well, Microsoft needs to start to innovate and Windows 8 is a step in that direction. For once Microsoft isn't completely following Apple. Sure the new operating system looks a bit like a copy of a couple Apple products: iPad, OSX Lion. But at least Windows 8 doesn't look like a complete copy of an Apple product. Windows 8 is something new, something where people will go, "Wow this is different!"
Windows 8 is proving that Microsoft can at least try to be a leader and that they can take risks. And that, is a step in the right direction EVEN if Windows 8 doesn't look like one.
(I still don't know what the &%@$ is with that Metro UI though)