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Why does SEO take so long?

Updated on February 24, 2014

The basics

Good, quality SEO takes a lot of time and effort, because if you want to do it correctly you have to put the time and effort in to get it done properly!

A common mistake of the 'Internet novice' is to think you can make a Website for your business and BANG it will be found, this however is far from the truth. You need to know everything there is to know about SEO (Search engine optimisation) or employ someone that does, to do it for you.

As the saying goes 'Rome was not built in a day' and unfortunately this applies to SEO as well. There are plenty of SEO tricks to get ranked at the top of the SERPs quickly, but the results are short-lived as they usually involve spamming techniques which get quickly uncovered. Building authority with the likes of Google through links and content is a slow moving process, it takes time unfortunately just like building authority in your own offline life.

Google is not stupid!

Google has many ways of detecting spamming techniques and implementing any of these on your Website will dramatically decrease your Google ranking. Posting hundreds of links to your Website on unrelated Websites will be recognised and you will be penalised. The best way to get good quality back links to your Website is to take your time, do research and post links on relative, up to date Webpages with a similar niche that complements your own. Doing this over an extended period of time will give credibility and improve your rankings in the SERP (Search Engine Results Page).

Google not only uses its spiders to crawl websites buy also uses human verification, so some people might think they have ways and means of tricking the spiders but if it gets pulled up by human web evaluators then your black hat techniques will soon catch up with you. It's really not worth wasting months work of time and effort to try and cheat the system.

Always remember:

  • Get links from trusted content.
  • Don’t get links from spam content.
  • Link to trusted content.
  • Don’t link to spam content.

So where as using black hat techniques may give an immediate result, it will not give a long lasting, authoritative result in Google, or any other search engine for that matter.

Types of SEO?

There are many SEO techniques out there, more than most people realise. This also contributes to the slow process of good quality SEO.

Here are some examples:

  • White hat SEO: Where SEO is done naturally.
  • Black hat SEO: Where SEO is done by spamming techniques.
  • Grey hat SEO: Where a combination of both White hat and Black hat is there. Not easily recognisable by Google if someone uses this technique.

Google frowns upon any type of Black hat SEO so this should never be used.


Some good examples of 'White hat SEO' techniques are:

On Page optimisation:

URL optimisation
Content optimisation
Title optimisation
Site Loading Page time optimisation
Meta keyword optimisation
Internal Linking
XML sitemap.robot.txt

Off Page optimisation:

Social Bookmarking (Facebook, Twitter, Youtube etc)
Press Release Submission
Article Directory Submission
Web 2.0 posting
Directory Submission
RSS feeds

And much more...

Google's minions (Spiders)

Another reason to keep SEO at a slow and steady pace is because there are many factors that can affect how long it takes for your site rankings to increase. Although search engines are constantly updating, they don’t update your link popularity as frequently. This happens about once every three months. In addition, all off page work also has to be indexed and compared with the indexing of the on page work on your website.

So if you build good quality links slowly, when Google sends it's spiders out to crawl your web pages every few months, it will notice you have fresh new content and or links and it will keep you up there and ranked higher than a website that gets crawled and has no new content. So for instance two practically identical Websites with the same niche get crawled and yours is the one with the newest content that's getting frequently updated, then that's the one that's going to rank higher. It could be the difference between 1st and 2nd place in the SERPs.

Analysing your competition

To be successful in SEO the first thing you need to do is check out your competition and see what works for them, especially the ones who are already established and ranking well in the SERPs (Search Engine Results Page). This can be invaluable as your competitors will already have been in your position at the beginning of getting their SEO up to scratch. You can use this to help yourself get a foot in the door for your niche market. But research takes time, you can't just outright copy what they do but you can deploy similar tactics and use them as a stepping stone for your Online campaign.


But of course it's not about being as good as your competitors, it's about being better than them to get the coveted spot in the top 3 results on page one for any given query, as that's where 90% of clicks are received. Let's face it, when do you or I ever click beyond page one?

Be aware!

There are many scam artists out there who are prepared to take your money and give you little in return, they prey on the Internet novice. They will speak to you in terms you don't understand and hope you are too embarrassed to ask about it.

I have myself been approached by many a novice and could have fully taken advantage, and I have come across many clients who have been taken advantage of for many years and have literally zero organic SEO for their business when I have taken over.

This is your money and your business, so always make sure you know exactly what you are getting for your money. I always give monthly updates of any SEO work I do for a company and suggest you demand the same.


Need more help? you can contact me here

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Comments

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    • profile image

      Elisha Moniz 3 years ago

      OutRank by Rogers does it best!

    • profile image

      Jennifer lawence 3 years ago

      Very informative article.

    • The Examiner-1 profile image

      The Examiner-1 4 years ago

      Thank you.

    • The Examiner-1 profile image

      The Examiner-1 4 years ago

      I still found your Hub as interesting as I did the first time Claire, even though I have learned about SEO and keywords. As far as I know I am not spamming. At least I have been trying very hard not to. I have not heard/seen anything to hint that I am. :-)

    • profile image

      Alex 4 years ago

      Good article.

      I Think Everybody should know

      Not Anyone can do Search Engine Optimization.

      There are many wannabes that think they can do it themselves just not to go and spend money because they think 1000 USD or 3000 USD its an outrageous sum for them,but the Reality is Search Engine Optimization its a Ver Complex Process and many many many hours of reading,analyzing,learning and spending time in front of Cmputers and many people can't do it, I DO

    • sirama profile image

      sirama 4 years ago

      Very Nice Article Claire. Looking for More SEO Tips.

    • Garlic Angel profile image

      Christine 4 years ago from Dublin

      Very useful tips Claire. Thank you for sharing and Welcome to HubPages.

      Garlic Angel

    • The Examiner-1 profile image

      The Examiner-1 4 years ago

      I almost did not mention it because of that until I saw it spelled both ways.

      :-)

    • Barbara Kay profile image

      Barbara Badder 4 years ago from USA

      This article was interesting and you are right on with your ideas. I voted it up and useful.

    • susi10 profile image

      Susan W 4 years ago from The British Isles, Europe

      Hi Claire! This article is very good, I have to say I'm impressed! I have learned a lot about SEO and I have found this article very interesting. I will use these tips in the future.

    • The Examiner-1 profile image

      The Examiner-1 4 years ago

      Your article was very interesting and informative. I am not paying anyone at the present, but I will keep these facts/tips in mind for the future.

      Check your spelling of 'optimization' and 'realization', they are spelled different ways throughout the article

    • profile image

      Luke A 4 years ago

      Very informative article. I shall be forwarding my clients to this when I am offering my services to give them a view as to why SEO actually takes time.