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Why Is Snapchat So Popular Among People?

Updated on September 14, 2017
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Hi I am Puja Thakur from India. I love writing about what interests me a lot. My love for writing has grown since those days when I start

Snap Inc launched an app Snapchat in 2011 which become popular among people with in short span of time. It allows users to click their disappearing videos and pictures. It also allows adding imagery and text and sending them to friends or you can broadcast them to the Snapchat story. No doubt, this is a complex platform to market your business but in long run, you cannot ignore Snapchat.

Every day, more than 8 million videos are viewed on Snapchat. This gives a great platform for those who want to take their brand to millions of people. Apart from Facebook, twitter etc., this app becomes one of the hottest social media platforms. It is estimated that US people of 13-34 years of the age group which is about 60% of the population of the country are using Snapchat. This makes it one the best apps that target the young demographic and has become the vital part of international marketing strategies.


Let’s talk about features of this amazing app. It has voice call features along with video and audio messages. With this multifunctional feature, this app makes sure that people will stay longer on this app.

Snapchat is the next big thing for many businesses. However, many other sectors like insurance, banking won’t benefit from this app. Businesses like retail or creative industries will surely get benefit from this amazing app. For instance, you can show you working in the office or anywhere through this app.

If you are into Snapchat, then make sure that you always use a different content for this platform. If you are offering something on other social media platforms, then offer something different on the Snapchat platform. Showing videos, photos or doodle will help to engage the audience.

Facebook is mainstreamed platform and this makes Snapchat the only platform to target the young people. In case, you are into business and want to target young people for your products and services then this platform is the best to get success. All you need to do is one to one interaction with your audience on Snapchat.

When it comes to growing your business, you can offer discounts or promo codes to your fans on the Snapchat story. Today when around 77% college students use Snapchat, it is estimated that 58% are likely to buy products if they come in contact with the brand on Snapchat.

The popularity of Snapchat is more among those who are under the age of 30. This gives brand marketers an opportunity to market their products through this social media platform. Even the startups can benefit from this app and attract a large number of people who follow them.

Here are some ways to promote your products or services on SnapChat.

Story-telling Format:

The 'My Story' layout on Snapchat is an incredible function use to get throughout a logo message at the same time as keeping them entertained. A string of 10-second films is quite able to entice a patron and building up the mystery detail in a creative manner.


Teasers are a first-rate way of showing one of a kind at the back of-the-scenes content material associated with your logo for your consumers. It no longer handiest facilitates create buzz and exhilaration round a product but additionally receives humans to speak approximately a product a lot earlier than its launch. The type of pre-advertising and marketing hobby ensures the real release is received nicely and achieves the desired end result.

Exciting & Entertaining:

Snapchat content material is available for a brief term and if the logo guarantees cost and amusement, it's far sure to connect with the audience in an honest way.

Quick & Unforgettable:

Snapchat's 10 seconds window is a small one and forces brands to push content on the way to be memorable, smooth to have interaction and is definitely vital. This improves the pleasant of the snaps shared with the target audience and delivers them exactly what is wanted, nothing less not anything more.

Offers & Promos:

Snapchat is a more personalized way of sending offers that may be saved and used later. The success of the marketing campaign can, as a result, be gauged with the aid of information what a number of customers used the codes or saved the gives sent.


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