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Why is Social Media so Important in our Generation?

Updated on February 5, 2016

Social media is a big part of our lives in the 21st Century. Whether it’s YouTube, Pinterest, Instagram, Twitter, Snapchat, Tumblr, Myspace, etc., most of us use social media as a broad source of connectivity. It can be used by families and friends to keep in touch over long distances, by businesses to attract more customers, and by talented people of all ages to promote themselves. There are now so many uses for social media, but less than twenty years ago, it didn’t exist. We survived perfectly without social media for so long – what makes it so imperative to our lives now?

The first way social media is integrated into our lives is with communication. Families and friends often live states away from each other, and in pre-social media days, it would have taken much longer to spread important news to everyone involved. But, the need for widespread communication has increased since the 1900’s. Many more families lived together then than now. People have been more likely to move out of state in this century than any other. Another way social media can be used by family and friends is by finding each other. In browsing social media, you may find the profile of your long lost cousin or a friend you went to high school with and haven’t seen in years. Social media brings families and communities together.

Second, social media is used in business. Almost all successful businesses have a profile with at least one social media network. The reason for this is that it allows an opportunity for free, effective advertising. Chances are that potential customers might view something about your business, become interested in it, and possibly make a purchase without the business needing to spend money on a traditional advertisement. Social media marketing is thought about much differently than traditional advertising such as flyers, newspaper ads, or coupons. If a company has an interesting story to share, they post it – almost without thinking. This builds an honest record of your company’s reputation. Social media marketing is mostly used for online businesses, which are harder to find then normal businesses. Before this century, there were no online businesses in need of advertisement, decreasing the need for social media.

Social media is also used as a method of self-promotion. Talented individuals, young and old, can present their talents to others for entertainment. It is a great way to do this, because it’s free, and you don’t even have to leave your house. Social media is also beneficial to those with performance anxiety. It can help new talents get a fresh start and get input from people in all corners of the world. Artists can also be offered jobs through the internet, because they are exposed to so many talent scouts. Now that social media is available for this purpose, it is much easier for people to realize their dreams.

In many ways, social media is much more necessary this century than any other. More people need to communicate with family members and friends who live far away because the number of out of state moves has increased. Online business now need a way to spread the word about their products in order to draw in more customers. Finally, social media makes it much easier for talent scouts to find talents, and for talents to put themselves out there.

An interesting video about the importance of social media

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