Will Microsoft get its share in smartphone market with Windows 10?
Do you like Windows 10 for PCs
The major drawback that Windows Phone users are said to suffer from is the lack of apps. To be precise, it is the lack of apps by popular providers. Chances are that if you see an ad for a product or service on TV or newspaper, you may find get it in Google Play Store or get it in the App Store.
There are many reasons for developers being reluctant to develop Windows Phone Apps. Some claim that the user base is very small and the time spent to develop is not worthy for such a small base. (Yahoo once said that it has no plans for developing apps for Windows Phone). Another difficulty lies in starting from scratch. Even if you have a very popular, well designed app in Android or iOS, you cannot use it for Windows. Developing a Windows Phone is entirely different. Another problem for many developers is Microsoft's restrictions. You might have read about Mozilla Firefox's inability to develop a full-fledged browser for Windows Phone although the reason for the unavailability of Google apps in Windows App Store is different.
Microsoft is trying to bridge the large gap in the Windows Store through Windows 10 by introducing Universal Apps and Portability.
Universal apps mean that there will be a unified Windows Experience across smartphones, tablets and PCs. If you work with an app on your Windows PC and smartphones, there won’t be a wide difference between them. The obvious example being Microsoft Word; in the previous versions of Windows, we cannot expect the Word in Smartphones to work like that in PCs. This is eliminated with the new version of Word that comes with Windows 10.
The portability feature gives developers the ability to port their Apps from Android or iOS with little modification. This may prompt developers to bring their popular apps to Windows Platform. As Windows 10 for PCs have been out already, let’s wait for a unified Windows experience with Windows 10 for Phones.