ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Will OTT Services Eat Telecom's Lunch?

Updated on January 3, 2013
Mobile VoIP Adoption
Mobile VoIP Adoption

Internet-Enabled Over-The-Top Services

The Internet is quickly emerging to be the perfect conduit for all kinds of data. It is one of the only general-purpose networks available that doesn't care about the actual content that goes over it. As a result, any kind of information can be digitized and sent over the wires – including voice, video, SMS and e-mail. As a result, many specific purpose networks are facing the heat as more and more of their revenues are migrating to application developers who provide the same services over the Internet. This trend is exacerbated by the fact that it is easily available in a myriad of forms to everyone. You can access the Internet on your PC, using Wi-Fi on your smart phone, as well as with wireless data services provided by the telecom carriers.

Predictably, this causes a conflict of interest with providers of Internet services who also offer other communication products. VoIP in particular is an extremely powerful threat and most professional analysts are in agreement that it would eat up a large portion of the revenues currently enjoyed by telecom carriers. Until and unless they come out with their own competing products, they're going to be relegated to providing data services as their primary offering.

All of these services that the Internet has replaced are called "Over the Top" or OTT services. Another example is video streaming with companies like Netflix experiencing exponential growth sometimes at the cost of cable companies who are unable to compete with the wide variety and on demand programming. To make matters worse, these very same cable companies are also most likely providing Internet services and so are in part responsible for the cannibalization of their own products.

But there really is not much they can do about it. Not for lack of trying though. Comcast for example recently tried to exclude its own video service offerings from the bandwidth data caps that would otherwise be applied to third-party applications like Netflix. This raised a hue and cry among consumer advocates who said that it was a violation of the Internet neutrality rules promulgated by the FCC.

Mobile VoIP - though growing at a rapid pace is still in its infancy. It is estimated that there will be 1 billion mobile VoIP users by 2017 – or one in seven customers. This is clearly a growing market and there is plenty of space for everyone to compete. The powerful features coupled with low prices of VoIP will make it an irresistible offering for both consumers and businesses alike. Contact your local Chicago PBX provider to find out how to get started today. Click here to find out more.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)